Boomi AtomSphere Summer '10 Delivers Industry's First Community-Driven Suggestion Wizard for Application Integration

New Release Showcases the Advantages of Multi-Tenant SaaS, Renders Integration Templates Obsolete

BERWYN, PA–(Marketwire – June 16, 2010) – Boomi®, the Integration Cloud Company™, today announced the release of AtomSphere Summer ’10, the newest version of its flagship integration platform, Boomi AtomSphere®. AtomSphere Summer ’10 features the industry’s first and only suggestion wizard for data mapping that is able to tap into the knowledge of an entire user community including the thousands of data maps created on the AtomSphere platform globally since its launch in 2007. By leveraging every data map created by and for the AtomSphere community, the wizard, called Boomi SuggestSM, provides users with the ability to recommend and automatically generate mappings. Users can also utilize Boomi Suggest to benchmark their maps against the community to ensure they are following best practices for integration.

Additionally, AtomSphere Summer ’10 includes a new user interface built in HTML5, advanced user management functionality with custom roles and enhanced configuration management capabilities. These upgrades were based on specific feedback from the Boomi community of developers, partners, ISVs and end users.

Exploiting the inherent advantages of multi-tenant SaaS, Boomi Suggest harnesses the collective intelligence of the global Boomi community to greatly simplify the data mapping process, which is the most time consuming step of integration development. As users build and deploy integrations, the data maps used in those integrations are anonymously indexed. When new integrations are built, Boomi Suggest recommends mappings based on powerful ranking algorithms that weight suggestions based on similarity and relationships of data fields. Users then review and approve the suggestions and the data map is automatically generated, typically with 80 percent of the required mappings. Every time a new data map is created on the AtomSphere platform its fields are added to Boomi Suggest (with no tie to the actual data being mapped) to continuously improve the wizard’s “intelligence” and improve the accuracy of the mapping suggestions.

“This kind of innovation, leveraging the collective intelligence of an entire user community to the benefit of every user, is simply not possible with legacy integration products and appliances,” said Rick Nucci, Boomi CTO. “Boomi is serious about the commitment we made to our community to continually drive innovation in cloud computing. Simplifying the data mapping process of integration creates substantial efficiencies and dramatically speeds ROI.”

Judith Hurwitz, President and CEO of Hurwitz & Associates, added, “Data integration in a cloud environment is complicated by the need to map data in a way that is logical. This issue of data mapping is made more difficult by the security and governance challenges of the cloud computing environment. Boomi appears to be taking a well thought out approach to this problem.”

Additionally, Boomi continues to tap its community to drive upgrades and add functionality for AtomSphere. Again, the multi-tenant architecture approach shortens the development and deployment time for these updates meaning end users can see real product evolution with each release. Other new features in AtomSphere Summer ’10 include:

  • An updated user interface built using HTML5 which also incorporates numerous enhancement requests from the Boomi community.
  • A new rollback feature for building integration processes. Users can now roll back to any prior version of an integration process.
  • Advanced user management capabilities with ability to create custom roles — a key requirement of larger enterprises.

“The ability to leverage the AtomSphere library of data maps jumpstarts the mapping process which is historically the most laborious stage in application integration,” said Amrith Nambiar, Director of Business Applications, from Mindjet. “Boomi Suggest takes care of the standard mapping with a high degree of accuracy, freeing up our time to focus on more strategic customization. The potential for Boomi Suggest to help drive best practices in application integration is enormous.”

About Boomi
Boomi is the market-leading provider of on-demand integration technology and the creator of AtomSphere, the industry’s #1 Integration Cloud™. AtomSphere connects providers and customers of SaaS, cloud and on-premise applications via a pure SaaS integration platform that does not require software or appliances. ISVs and businesses alike benefit by connecting to the industry’s largest network of SaaS, PaaS, on-premise and cloud computing environments in a seamless and fully self-service model. Leading SaaS players such as salesforce.com, NetSuite, SuccessFactors, RightNow, Marketo, Taleo, and Zuora rely on AtomSphere to accelerate time to market, increase sales, and eliminate the headaches associated with integration. Recent Boomi awards include the 2010 SIIA CODiE for Best Application Integration Solution; the AlwaysOn OnDemand Top 100; the AlwaysOn Global 250; and the JMP Securities Hot 100. For more information about Boomi, visit www.boomi.com.

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