DreamWorks signs cloud computing deal

DreamWorks SKG has signed a multi-year deal with Cerelink for cloud computing access.

Instead of rendering movies like How To Train Your Dragon on thousands of its own computer cores, DreamWorks will use elastic compute resources housed in Cerelink’s supercomputing-class facility at the New Mexico Applications Centre (NMCAC).

“Elastic” cloud computing allows clients like DreamWorks SKG to dynamically adjust technical capacity to meet their real-time business needs.

Cerelink is a high performance cloud computing (cloud HPC) provider to the motion picture industry. It provides private clouds for rendering and other content creation and management application, based on a combination of data center space, scalable high performance computing and networking, in the form of Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS).

The Cerelink facilities include access to several thousand square feet of secure data centre space located in Rio Rancho, NM. That space is fed by redundant electrical power grids. It has access to LambdaRail (pdf), the 12,000 mile US coast-to-coast fast broadband network, and to a supercomputer at Encanto.

This offers a theoretical peak speed of 172 teraflops (peak theoretical speed) from its Altix ICE 8200 cluster, with 133 teraflops sustained operation. The ICE 8200 consists of 1,792 nodes (14,336 cores) of quad Xeon 3.0 GHz processors housed in 28 racks.

Cerelink’s private cloud computing service was used by DreamWorks Animation to render parts of Shrek Forever After and How to Train Your Dragon this year. Cerelink itself was founded by a group of ex-Intel managers in 2005.

James Ellington, its CEO, said: “We forecast growing our technical capacity by 20 times by the end of 2011 – this will create one of the largest cloud computing arrays for motion picture production in the world.”

This represents a threat to suppliers of in-house HPC compute and storage facilities to the movie rendering industry, such as BlueArc, DataDirect, Dell, HP, Isilon, and NetApp. If their customers start hiring rendering and animation HPC capacity from service suppliers such as Cerelink, then there will be less demand for in-house kit.

It is some distance from the movie mecca at Hollywood to New Mexico, raising the question of why the movie moguls should look at doing their rendering and animation in New Mexico?

The State offers film production incentives, like a 25 per cent tax rebate, for projects done in the state. Also, Cerelink and the NMCAC, in collaboration with the University of New Mexico, and the New Mexico Department of Information Technology, use an ultra-high-speed network link to link New Mexico to Hollywood.

Full Source: ChannelRegister

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

Latest posts by CloudTweaks (see all)

6 Responses to DreamWorks signs cloud computing deal

Cloud Infographic – Interesting Big Data Facts

Cloud Infographic – Interesting Big Data Facts

Interesting Big Data Facts You Didn’t Know The term Big Data has been buzzing around tech circles for a few years now. So much, in fact, that you’re probably getting sick of hearing about it. Here are some interesting facts you might not know about big data via The Visual Capitalist: Big Data got its start in…

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts It’s no secret that Cloud Computing is more than just a buzz term as that ship has sailed off a long time ago. More and more companies are adopting the uses and benefits of cloud computing while aggressively factoring cloud services spending into their budget. Included is an excellent…

5 Considerations You Need To Review Before Investing In Data Analytics

5 Considerations You Need To Review Before Investing In Data Analytics

Review Before Investing In Data Analytics Big data, when handled properly, can lead to big change. Companies in a wide variety of industries are partnering with data analytics companies to increase operational efficiency and make evidence-based business decisions. From Kraft Foods using business intelligence (BI) to cut customer satisfaction analysis time in half, to a…

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery

The Power Of Cloud Disaster Recovery Preventing a Cloud Disaster is one thing. Recovering from a disaster is a whole other area of concern. Today’s infographic provided by CloudVelox outlines some best practices and safeguards in order to help your business make more informed decisions. About Latest Posts Follow Us!CloudTweaksEstablished in 2009, CloudTweaks.com is recognized…

CONNECT TO THE CLOUD

 

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Branded Content Programs

Advertising