World’s largest social networking service selects world’s leading enterprise cloud for CRM

SAN FRANCISCO, July 21 /PRNewswire-FirstCall/ — (NYSE: CRM), the enterprise cloud computing company, today announced that Facebook ( has selected Salesforce CRM ( to manage its fast-growing sales operations.

Facebook Looks to the Cloud to Increase Sales Process Efficiency

  • Facebook evaluated the pros and cons of enhancing its own system or selecting a cloud computing CRM system and went with the Sales Cloud 2 for the inherent benefits of cloud computing, particularly its quick implementation time and the ability to scale along with the company’s rapid growth.
  • Facebook has deployed the system across its sales operation teams along with its developer relations to automate complex workflow and approval processes. The system integrates with half a dozen existing systems.

Comments on the News:

  • Sheryl Sandberg, chief operating officer, Facebook commented: “Facebook and share a common vision for helping people connect and share information more efficiently.’s cloud model was the perfect fit for us – with our current growth trajectory and future sales goals, we needed a product that will scale with our growing business.”
  • Marc Benioff, chairman and CEO, commented: “Facebook joins the thousands of companies managing their enterprise sales teams in the cloud, enabling them to focus on their fast growing business rather than the hardware and software to support it.”

Additional Resources:

  • More information on Sales Cloud 2 is available here:
  • Become a fan of at
  • Follow @salesforce on Twitter

About is the enterprise cloud computing company. Based on’s real-time, multitenant architecture, the company’s platform and CRM applications ( have revolutionized the way companies collaborate and communicate with their customers, including:

  • The Sales Cloud, for sales force automation and contact management
  • The Service Cloud, for customer service and support solutions
  • Chatter, for social collaboration
  • The platform, for custom application development
  • The AppExchange, the world’s leading marketplace for enterprise cloud computing applications offers the fastest path to customer success with cloud computing. As of April 30, 2010, manages customer information for approximately 77,300 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.

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