Google Cloud TV – $70 Billion Dollar TV Advertising Market

Google Cloud TV – $70 Billion Dollar TV Advertising Market

Google Cloud TV

There is a growing and obvious interest in the $70 Billion dollar TV  advertising market.  And Google is one company that is taking an immediate interest in this area.  The Cloud environment has made it possible to stream video much more inexpensively so there are some lucrative opportunities available.

About Google TV

Google TV is based on the Android platform and runs the Google Chrome web browser. Users can access all of their usual TV channels as well as a world of Internet and cloud-based information and applications, including rich Adobe® Flash based content – all from the comfort of their own living room and with the same simplicity as browsing the web. When coupled with the Intel® Atom™ processor CE4100, Intel’s latest system-on-a-chip designed specifically for consumer electronics, the new platform will offer home theatre quality A/V performance. Sony and Logitech said they would be delivering products based on the new Intel Atom processor and running Google TV later this year. While Google TV is designed to work with any TV operator, at launch the user experience will be fully optimized when paired with DISH Network.

Google TV expands video choice from the hundreds of channels available today through a pay TV provider to the vast storehouse of video content available through the web and streaming videos. The Google TV experience is complemented by the ability to watch streaming video from leading content platforms, including Netflix, Amazon Video On Demand, and YouTube. Google TV will also have the capability to run apps from the Android Market.  Some major companies partnering with Google TV: Sony, Intel and Logictech

Another early adopter and player in the Cloud TV industry is:

ActiveVideo bills its CloudTV platform–which it says now serves around 5 million homes (major customers include Time Warner Cable, as well as Cablevision)–as providing an interactive TV experience that combines traditional broadcast TV and VOD with Web video and Web 2.0 functionality. According to the company, the platform provides viewers with an “intelligent TV environment of linear, on-demand and broadband programming, including rich interfaces, remote control navigation, games, social networking, personal media, niche content, and targeted, actionable advertising.

By Blake Adams

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