Economics of Cloud Computing Too Compelling to Ignore According to Proformative Study

National Survey of Corporate Financial Executives Reveals Accelerating Adoption Among Smaller Companies

SAN JOSE, CA–(Marketwire – September 16, 2010) –  Proformative, The Resource for corporate finance, accounting, and treasury professionals, today announced the results of an extensive survey of CFOs, Controllers, and other financial professionals regarding the use and understanding of Cloud computing and ‘software as a service,’ or ‘SaaS.’

The survey was designed to elicit critical information on what could be the largest change in technology platforms since the emergence of the Internet. Proformative received 432 responses from executives and directors around the country, with responders representing companies of all sizes.

Overall, the responses indicate the economics of cloud computing are encouraging small- and mid-sized companies to adopt the new technologies quickly, while bigger companies are either waiting on the sidelines or adopting the technologies on a divisional or business unit level to ‘try them out.’

“The Proformative survey tells us that CFOs, controllers, treasurers, and others who hold many of the keys to a company’s profit are moving forward with some sense of caution,” says John Kogan, CEO of Proformative. “But it’s also clear that smart companies are paying close attention to what is essentially a new way of doing business.”

According to Kogan, the three most important inferences to be drawn from the survey results are:

  • Cloud Computing and SaaS will be critical to companies over the next few years, and CFOs feel like they are already “behind the curve” and need to be educated,
  • Cloud Computing and SaaS reduce IT CapEx and OPEX and create a direct link between IT consumption and cost, and
  • Cloud Computing and SaaS have delivered to many firms higher ROI, increased collaboration, and greater confidence in systems and their business value.

“It’s obvious that Cloud Computing and SaaS-based applications are transforming the way that many firms will consume IT services and applications over the coming years,” says Kogan. “We can’t say the technology will be for every company, but we will say that every company needs to take the time do the investigation.”

Proformative recently released a comprehensive white paper titled “Cloud Computing and SaaS: What Every Finance Professional Needs to Know” for CFOs and IT leaders considering their position on this emerging technology. The firm is also making available videos of recent seminars on the topic at its Cloud Computing and SaaS resource center.

Anyone in the world of corporate finance, accounting, and treasury can take advantage of Proformative’s valuable resources and vibrant professional community by registering at

About Proformative

Proformative ( is a free and open resource and community dedicated exclusively to serving the needs of corporate finance, accounting, treasury, and related professionals. Founded in 2009 in Silicon Valley, Proformative is community-driven and delivers a productive, ‘noise-free’ environment for its members. Proformative’s members find free resources and a community of their peers that enable them to learn and get work done.

Follow Us!


Established in 2009, is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

One Response to Economics of Cloud Computing Too Compelling to Ignore According to Proformative Study

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...


Top Viral Impact

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery Preventing a Cloud Disaster is one thing. Recovering from a disaster is a whole other area of concern. Today’s infographic provided by CloudVelox outlines some best practices and safeguards in order to help your business make more informed decisions. About Latest Posts Follow Us!CloudTweaksEstablished in 2009,

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery  Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.


Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving

Hewlett-Packard Company On-Demand Webinar

Hewlett-Packard Company On-Demand Webinar

Shifting Workloads and the Server Evolution Learn more about the latest industry trends and the challenges customers are talking about. Every ten to fifteen years, the types of workloads servers host swiftly shift. This happened with the first single-mission mainframes and today, as disruptive technologies appear in the form of big data, cloud, mobility and