Survey Shows Cloud Is a Strategic Direction for Most Companies

Top Cloud Criteria Include Data Protection, Easy Self-Management and Fast Scalability, While Uncertainty Over Cloud Benefits Ranked the Number One Barrier to Cloud Acceptance

SEATTLE, WA–(Marketwire – October 7, 2010) – A recent survey on cloud computing and “as a service” solutions, conducted by Hubspan Inc, revealed that “cloud” is a strategic direction for most companies. The majority (over 60%) stated that moving to the cloud for applications, infrastructure, integration and other solutions is a strategic direction for their organization. Among those surveyed, 35% of cloud strategy decision makers were C-level executives with IT management owning the strategy in 41% of the cases.

Most of the companies involved in the survey are already deploying cloud-based solutions. One-third (36%) of those surveyed have implemented at least one cloud solution, with Software-as-a-Service (SaaS) ranking among 70% of respondents as the number one cloud platform implemented or planned for implementation. An additional 25% said they are considering moving some or all business processes to the cloud, illustrating that more than half of the survey respondents see the value of the cloud.

“This research validates what we are seeing in the market, with many IT departments looking to move applications and business processes to the cloud but doing so in a strategic, thoughtful manner,” said Margaret Dawson, vice president of marketing and product management at Hubspan. “No matter what challenge you are trying to solve, one of the key benefits of the cloud is being able to start small and grow both from a cost and implementation perspective.”

However, lack of clarity around cloud benefits was the top reason cited by respondents for not currently implementing cloud-based solutions. Despite the growing adoption of cloud-based solutions, companies still struggle to understand what the cloud is and how to use it.

The survey also showed that security, management and scalability are the top considerations for companies when evaluating whether or not to deploy cloud solutions, with 70% citing the ability to secure data as their top priority. Other high scoring considerations include the ability to quickly integrate with internal applications and external partner systems as well as a “pay as you go” pricing model.

More than 200 companies completed the cloud survey, ranging in size from under 50 to several thousand employees. Respondents represented a range of industries, with high-tech, manufacturing, wholesale distribution, retail and B2B eCommerce accounting for 50% of the polls.

About Hubspan Inc
Hubspan is the leading provider of cloud-based business integration solutions, helping companies automate business processes across internal and external communities. Hubspan’s flagship solution is the WebSpan SaaS Integration Platform. An enterprise-class solution, WebSpan combines Hubspan’s innovative, cloud-based platform and managed services with IBM WebSphere integration software. Thousands of companies, from small enterprises to the Fortune 500, successfully use the platform every day for secure, reliable and scalable business integration. WebSpan is available in packaged integration processes, from managed file transfer, PO, e-invoicing and punchout to full business processes, such as Supply Chain, Customer Integration, Advanced EDI and B2B eCommerce.

For more information, go to www.hubspan.com or email webspan@hubspan.com.

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