Cloud Hypermarket on the Future of Cloud Computing and Microsoft’s “Cloud Power” Campaign

Cloud computing spending will account for 25% of annual IT expenditure growth by 2012 and nearly a third of the growth the following year.

“The battle for Cloud dominance is heating up, with the release of Office 365, it will be very interesting to see where the next big play comes from. Andrew Gradwell Director – Cloud Hypermarket”

The Cloud has been around for a little while now. The development of the cloud has taken place over the last few years, led in the most part by Google’s innovations in Email, Document storage Cloud Apps and their SharePoint Alternative in Google Sites.

The competition has been growing with more and more Cloud providers flooding the market in various guises. There is a simple reason for this – The Cloud is the method through which systems and software is going to be delivered to companies in the future – resistance to this is the equivalent of insisting that you will only communicate with clients via fax (or telegram!) rather than email. Microsoft’s cloud has three guises BPOS (soon to be Office 365), Azure and Windows Server Hyper V. The most relevant of these as far as most businesses are concerned is BPOS/Office 365.

The Cloud Revolution

Cloud-Hypermarket-Infographic-2010

As the infographic shows, Google Apps currently has a strong hold in the marketplace but any betting man would be a fool to think that was going to last with Microsoft having a £10 million UK TV advertising campaign in the pipeline. They are due to launch their ‘Cloud Power’ campaign in the US this week – with the UK not lagging far behind.

Image and information provided courtesy of: CloudHyperMarket and Elevatelocal.co.uk

The Cloud Revolution

Cloud-Hypermarket-Infographic-2010

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