The Lighter Side Of The Cloud – Big Data Project
The Lighter Side Of The Cloud – Super Cookie
The Lighter Side Of The Cloud – PRISM

Microsoft, Accenture and WSP Environment

REDMOND, Wash. — Nov. 4, 2010 — Businesses that choose to run business applications in the cloud can help reduce energy consumption and carbon emissions by a net 30 percent or more versus running those same applications on their own infrastructure. These findings, from a study commissioned by Microsoft Corp. and conducted by Accenture and WSP Environment & Energy, demonstrate cloud computing’s potential to operate business applications more efficiently.

Large datacenters, like those run by Microsoft, benefit from economies of scale and operational efficiencies beyond what corporate IT departments can achieve. Benefits become even more significant for a small business moving to the cloud, where the net energy and carbon savings can be more than 90 percent.

The study results focused on three widely deployed and commonly used Microsoft applications for e-mail, content sharing and customer relationship management. Customers can choose to install each application on their own IT infrastructure or use the corresponding Microsoft cloud application. The study results suggest that choosing the cloud option can enable a significant reduction in carbon emissions. While the findings represent an illustrative case for selected Microsoft applications, it is likely that similar advantages can be observed across many applications and cloud service providers.

The study assessed the carbon footprint of server, networking and storage infrastructure for three different deployment sizes (100, 1,000 and 10,000 users), finding that the smaller the organization, the larger the benefit of switching to the cloud. When small organizations (100 users) move to the cloud, the effective carbon footprint reduction could be up to a 90 percent savings by using a shared cloud environment instead of their own local servers. For large corporations, the savings are typically 30 percent or more in energy consumption and carbon emissions using cloud applications. In a case study with a large consumer-goods company, the team calculated that 32 percent of emissions could be saved by moving 50,000 e-mail users in North America and Europe to Microsoft’s cloud.

Lower energy use and carbon emissions enabled by the cloud stem from a number of key factors:

Dynamic provisioning. Large operations enable better matching of server capacity to demand on an ongoing basis.
Multitenancy. Large public cloud environments are able to serve millions of users at thousands of companies simultaneously on one massive shared infrastructure.
Server utilization. Cloud providers can drive efficiencies by increasing the portion of a server’s capacity that an application actively uses, thereby performing higher workloads with a smaller infrastructure footprint.
Datacenter efficiency. Through innovation and continuous improvement, cloud providers are leading the way in designing, building and operating datacenters that minimize energy use for a given amount of computing power.

The study determined that, although many organizations may be able to address some of these factors in their own datacenters to decrease energy use and emissions, due to economies of scale, providers of large, public cloud infrastructure are best positioned to help reduce the environmental impact of IT through efficiency and scale.

Beyond the commonly cited benefits of cloud computing — such as cost savings and increased agility — cloud computing has the potential to significantly reduce the energy use and carbon footprint associated with running business applications, according to the study. By moving applications to cloud services such as those offered by Microsoft, IT organizations can take advantage of highly efficient cloud infrastructure, thereby effectively “outsourcing” their IT efficiency investments and helping their companies achieve sustainability goals.

About the Study

Using Life Cycle Assessment (LCA) methodology aligned to the Global e-Sustainability Initiative’s (GeSI) approach, the study compared the energy use and carbon emissions per user for Microsoft Exchange Server 2007, Microsoft SharePoint Server 2007 and Microsoft Dynamics CRM with their cloud-based equivalents: Microsoft Exchange Online, Microsoft SharePoint Online and Microsoft Dynamics CRM Online. Estimates of energy use and carbon footprint for the cloud applications are based on actual data from Microsoft’s cloud infrastructure. For applications running on Microsoft customers’ infrastructure, results can vary depending on each company’s selection of equipment, operational efficiency and usage patterns.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with approximately 204,000 employees serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. Accenture assists clients in developing and implementing sustainability strategies and solutions that not only protect the environment and enhance social wellbeing, but also serve as an engine for economic growth and high performance. The company generated net revenues of US$ 21.6 billion for the fiscal year ended August 31, 2010. Its home page is www.accenture.com.

About WSP Environment & Energy

WSP Environment & Energy (E&E) is a global consultancy providing advice on all aspects of environmental, energy, sustainability, climate change, and business risk issues. WSP E&E is part of WSP Group, which provides management and consultancy services to the built and natural environment. Its home page is www.wspenvironmental.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

Follow Us

CloudBuzz

CloudBuzz is an exceptional place to discover trending stories from around the world and be on top of new technologies each and every day. Here, you can find what is trending from some of the largest technology influencers such as Wired, Forbes, MIT, Gartner, IDC and many more. Stories will be a blend of aggregated and curated pieces for quick easy viewing on topics such as Cloud Computing, Wearable Technology, Internet of Things, Virtual Reality and much more...
Follow Us

Sorry, comments are closed for this post.

Popular

PaaS vs Docker – why is it such a heated debate?

PaaS vs Docker – why is it such a heated debate?

PaaS vs Docker Docker started as just a software container on top of a Linux operating system which seemed like a simple optimization for a fat hypervisor. Its disruptive force however comes from the fact that it does force us to rethink many of the layers of the cloud stack. Starting from the way we…

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing Despite the rapid growth of cloud computing, the cloud still commands a small portion of overall enterprise IT spending. Estimates I’ve seen put the percentage between 5% and 10% of the slightly more than $2 trillion (not including telco) spent worldwide in 2014 on enterprise IT. Yet growth projections…

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some of the exciting…

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services Business Intelligence (BI) services have recently seen an explosion of innovation and choices for business owners and entrepreneurs. So many choices, in fact, that many companies aren’t sure which business intelligence company to use. To help offer you a solution, we’ve compiled a list of 12 Business Intelligence companies…

Recent

Thinking About Doing Business In China? Consider This…

Thinking About Doing Business In China? Consider This…

Doing Business in China? Consider This…  China’s economy continues to outperform both regional and global markets with double-digit growth for the last decade. IDC believes China’s GDP will maintain growth around 7.2% until 2020, allowing GDP to reach US$18 trillion or 17% of the world total. And with a population of over 1.35 billion people,…

Big Tech Trends For The 21st Century

Big Tech Trends For The 21st Century

Tech Trends For The 21st Century When the historians of the future look back on the 21st century, what will they say? Inevitably, the biggest stories in the coming century will be political and environmental – wars, revolutions, and natural disasters always dominate historical memory. But perhaps more than any previous epoch, the 21st century…

The Lighter Side Of The Cloud – Inferiority Complex

The Lighter Side Of The Cloud – Inferiority Complex

By Al Johnson Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates. About Latest Posts Follow UsCloudBuzzCloudBuzz is an exceptional place to discover trending stories from around the world and be on…

Contact Us

Sending
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising