Cisco Unveils Cloud-based ‘Videoscape’ Platform for Service Providers

Cisco Unveils Cloud-based TV Platform

By Kiril Kirilov

Networking leader Cisco unveiled a new cloud-based TV platform targeting service providers worldwide at Consumer Electronics Show 2011 in Las Vegas last week. The core functionality of the new Cisco Videoscape®, include ability to combine digital TV and online content with social media and communications applications. Australia-based Telstra, a global service provider, already partners with Cisco in utilizing the Videsocape platform in search of new market opportunities.

Videoscape, which is still in beta testing by Telstra, will integrate voice, linear and online video, high-speed data, Wi-Fi, and network traffic routing, according to Cisco CEO John Chambers.

“We aim to enable a new architecture tailored to making video content available across any network or device,” Chambers said during a keynote speech in Las Vegas. “The focus for service providers is on creating services that combine mobility, video networking and media in the home, while transforming the experience in general for the end user into much more of a personalized one,” he added.

Videoscape is advertised as an open platform that utilizes the cloud, the network, and client devices to deliver new video experiences over the Internet. The most innovative elements of the platform that are related to the cloud include the Videoscape Media Suite, which offers full life-cycle content management so that service providers can efficiently and cost-effectively manage and publish content across multiple screens. This is not a new idea, though, but Cisco managed to develop the concept into something that sounds promising.

Other new features include a media gateway  for the integration of voice, linear and online video, high-speed data, Wi-Fi and network traffic routing in addition to a Videoscape IP set-top box intended to support all video forms delivered to a TV, including pay TV, broadcast channels, premium channels, VoD and the Web.

The company also boasts a number of software clients allowing the Videoscape to extend the media experience to various home and mobile devices such as  connected TVs, tablets and smartphones. Additionally, the new platform features the Cisco Conductor for Videoscape, which is engineered to manage different services and subscriber-management functions across the cloud, the network and client devices.

It is not quite unexpected that Telstra representatives voiced satisfaction with the new platform offered by Cisco. “We see tremendous opportunity with IP video services that offer consumers interactive, internet-like experiences using both the TV and the PC. We worked with Cisco to deploy a Content Delivery Network that quickly proved to be a key differentiator for Telstra, and means we can provide products and services with a more consistent and reliable video experience to multiple devices.” David Thodey, Telstra’s CEO, said in a Cisco press release.

“Consumers are looking for a personalized TV experience that can be taken with them irrespective of location or device. Cisco Videoscape is the only entertainment solution available today that delivers this experience in full scope, combining all the necessary technology components of the cloud, the network and client devices.” Pankaj Patel, senior vice president and general manager, Service Provider Group, Cisco, added.

Speaking at CES 2011, Chambers revealed that the deployment of the new platform will be crucial for the company and service providers alike provided that some 50 billion devices will be connected to various networks while video traffic is growing at an annual rate of 50% recently. “The network should be seen as the platform. It’s not about the devices, it’s about underlying intelligence in the network and an underlying architecture.” Chambers explained.

Markets reacted positively to the news although Cisco posted worse than expected financial results recently. Many analysts issued a strong “buy” on Cisco Systems with some brokerages setting a price target of USD 32 in 2011. At present, the company’s shares are going up with trades conducted in the range of USD 20.60 to USD 21.00 per share.

PICTURE – Cisco Videoscape IP Set-top Box.

CHART Cisco Systems Stock Price (Last 3 months), Source: Google Finance

FacebookTwitterLinkedInGoogle+Share

Sorry, comments are closed for this post.

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Advertising Programs

Click To Find Out!

Sponsored Posts

Sponsored Posts

CloudTweaks has enjoyed a great relationship with many businesses, influencers and readers over the years, and it is one that we are interested in continuing. When we meet up with prospective clients, our intent is to establish a more solid relationship in which our clients invest in a campaign that consists of a number of

Popular

Top Viral Impact

2014 Future Of Cloud Computing Survey Results

2014 Future Of Cloud Computing Survey Results

Engine Yard Joins North Bridge Venture Partners, Gigaom Research and Industry Collaborators to Unveil 2014 Future of Cloud Computing Survey Results SAN FRANCISCO, CA–(Marketwired – Jun 25, 2014) – Engine Yard, the leading cloud application management platform, today announced its role as a collaborator in releasing the results of the fourth annual Future of Cloud Computing Survey,

Cloud Infographic: The Education Of Tomorrow

Cloud Infographic: The Education Of Tomorrow

Cloud Infographic: The Education Of Tomorrow  Online Education is a very exciting topic for many as it opens up many new doors and opportunities. We’ve touched on areas such as Massive Open Online Sources (MOOC) which provides tremendous levels of cloud based interconnectivity. We’ve taken a look into higher education,  the increased demand for online courses as well as

Cloud Infographic – Big Data Survey: What Are The Trends?

Cloud Infographic – Big Data Survey: What Are The Trends?

Jaspersoft Big Data Survey Shows Rise in Commitment to Projects and Decline in Confusion Nearly 1,600 Jaspersoft Community Members Participate in Second Jaspersoft Big Data Survey San Francisco, February 4, 2014 – Jaspersoft, the Intelligence Inside applications and business processes, today shared results from its Big Data Survey. Nearly 1,600 Jaspersoft community members responded to

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Whitepapers

Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving