Emails from Cloud Server – Part 2

Practically Speaking About Cloud Computing:

SPAM, the root cause:

We learn that some companies have left cloud servers because of this email sending problem. Quite natural, because this is one of the important requirement from web sites or web applications! When this is not done, the whole purpose of the site gets defeated. So the concern is genuine. So, for us Cloud Technical Professionals, there is need to delve in to this problem. The root cause is SPAM. In the year 2010 it is reported that 107 trillion emails were sent at the rate 300 billion emails per day. Only about 11 percent of it was not Spam. 89% was spam. There are acts and regulations as protection. CAN-SPAM Protection Act from FTC is one of them.

CAN-SPAM Act:

The main requirements of the CAN-SPAM Act:

  • No false or misleading information including header and routing; originating domain and email is must be accurate.
  • No deceptive subject line.
  • You must disclose clearly that it is advt. mail.
  • Message must have valid location address.
  • Message must have info. On how user can opt out of this mail list-unsubscribe.
  • Opt out requests should be honored promptly.
  • Even if another marketing agency sends mail, the company on behalf it sent is responsible.

Each violation is subject to penalties up to $ 16000. The act further defines transactional email and commercial email. In addition to acts like this, there are Real Time Blacklist (RBL) Organizations like Spamhaus.

RBL:

There are various Blacklists databases and organizations each having their own techniques and methodologies to achieve the purpose. Spamhaus is one of the international organizations whose service includes blacklists and white lists. Many internet networks use Spamhaus service and an estimated 80 billion emails per day are captured by it as spam. SORBS or Spam and Open Relay Blocking system is another blacklist. A lot of email servers rely on these RBLs or real time blacklists. Once an IP address is listed in these blacklists databases, the digital world rejects the mails from them as spam.

Cloud an enabler of spam?

We do know that a lot of spam mail originates from compromised PCs called botnets or zombies. Next to these botnets, cloud accounts as the major culprit for sending mass mails. Anyone with credit card can rent the cloud machines and make them as their servers. With cloud service provider’s static ip address, these hosts are used to send bulk mail. This affects cloud hosting service provider’s reputation. Because of this situation, we can not entirely blame the blacklists maintainers. As such it is a Tom and Jerry like tricky situation between cloud service providers and the blacklists organizations chasing each other!

Let us see how a third party ESP can help in this situation, in Part III of this article.

By Glenn Blake

About Glenn Blake

Glenn Blake is a writer for CloudTweaks and has been writing about technology trends for over 25 years.

Find out more
View All Articles

Sorry, comments are closed for this post.

‘Tis The Season To Be Deploying Sensors

‘Tis The Season To Be Deploying Sensors

Deploying Sensors Overhead the Christmas Drones are buzzing, delivering packages to the good girls and boys. Back at the main location people are analyzing the good and bad data collected over the year about each person. Data analytics that is creating a list, gathering all the data and then checking the data on that list…

Here Are Four Ways To Elevate IT

Here Are Four Ways To Elevate IT

Here Are Four Ways To Elevate IT Prior to joining the consulting side of the industry, I worked in corporate IT for the first 7-8 years of my career. While my time in corporate IT has long come to a close, I can still vividly recall the pain points and dreaded battles I endured. A…

Weighing in on Recurring Revenues to Tip Your Business’ Scale

Weighing in on Recurring Revenues to Tip Your Business’ Scale

Tip Your Business’ Scale CEOs, investors, analysts, and business advisors have fallen in love with the recurring revenue business model. In fact, when comparing like software companies, Wall Street gives 2x higher valuations for businesses with successful recurring revenue models in place. It’s no wonder that research indicates 50% of US businesses have already adopted…

Finally, The Time For Security Information Event Management (SIEM)

Finally, The Time For Security Information Event Management (SIEM)

The Time For SIEM Security Information Event Management (SIEM) tools have been around for a long time. My first encounter with a SIEM vendor was about twenty years ago while being courted to resell their product. To this day, I still recall two vivid memories from that meeting; the product was very complex and quite…

How Your Business Can Overcome Its Fear of BYOD

How Your Business Can Overcome Its Fear of BYOD

Overcoming BYOD Fear While the popularity of the remote workforce has been on the rise, more and more people are returning to the office to work out of fear that their business data isn’t secure, according to a Neustar report. A whopping 83 percent of respondents are worried about the security of their files, and 27…

Are You Sure You Are Ready For The Cloud? SDI

Are You Sure You Are Ready For The Cloud? SDI

Software Defined Infrastructure Well, we have come full circle with this string of subjects; about making sure you are ready for the cloud. We have talked security, storage, access, connectivity and feasibility to name a few. Now, lets discuss SDI. What is SDI? It simply stands for “Software Defined Infrastructure”. Many people have their own…

Where Is The Tipping Point For The Flying Drone Market?

Where Is The Tipping Point For The Flying Drone Market?

The Flying Drone Market In the past year I have written a number of articles here on CloudTweaks about Drones. I enjoy flying drones. One thing I’ve used my drone for is proving I didn’t need to do the worst fall maintenance job ever. Cleaning the gutters of the house by flying the drone around…

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Advertising