Groupon Successfully Scales Sales in the Cloud

Using Salesforce CRM with Chatter and Model Metrics’ deployment services, Groupon grows to more than 500 markets around the world, providing thousands of incredible daily discounts each month

CHICAGO – January 19, 2011 – Model Metrics, the leader in cloud computing services for the enterprise, today announced Groupon is using its cloud implementation services along with Salesforce CRM and Chatter to optimize its expanded sales operations in the cloud and lay the foundation for continued rapid business and geographic growth.

One of the fastest growing Internet companies, Groupon uses the power of “group buying” to feature daily deals on the best stuff to do, see, eat and buy in 40 countries and more than 500 markets globally. Having utilized Salesforce CRM since its early days, Groupon turned to Model Metrics to customize its recently upgraded Salesforce deployment to easily scale and better support its quickly expanding sales team in new markets around the world today, and into the future.

  • Following a cross-departmental analysis of Groupon’s business processes, Model Metrics is helping Groupon to implement best practices that will streamline its business as it grows in complexity and size.
  • Model Metrics is helping Groupon align functional areas across the company to streamline interactions via validation rules and workflow. Model Metrics is also helping Groupon enhance analytics so management can better track sales metrics and gain more visibility into the company’s pipeline.
  • Using its expertise with custom development on Force.com, the enterprise cloud computing platform, Model Metrics is helping Groupon minimize the number of steps it takes for sales reps to enter merchant and deal information by customizing the user interface of the solution for its specific business process.
  • By working with Model Metrics to customize the application and build in automation, Groupon is well positioned to capitalize on its business success now and into the future.
  • Groupon is also using Chatter to achieve breakthrough collaboration with real-time, deeper visibility into accounts and activities.

Comments on the News:

  • “As a cloud computing company ourselves, we knew the cloud was also the right model for running our business, but we had no way of knowing at the time how critical it would be for scaling with our success,” said Nick Cioffi, SVP Operations, Groupon. “Now, Model Metrics is helping us to ensure we have the right foundation in place to support and propel our continued growth.
  • “Groupon has experienced tremendous success and is a good example of what’s possible when you build a high-growth business in the cloud,” said Adam Caplan, CEO of Model Metrics. “We’re proud to be partnering with Groupon to realize their vision and optimize their business for continued success.”

About Model Metrics

Model Metrics, enabler of the Model Enterprise, delivers solutions and services at the cutting edge of the cloud computing industry. Since its founding in 2003, Model Metrics has become one of the most diversified and respected partners of salesforce.com, Amazon Web Services, Adobe and Google. Headquartered in Chicago with offices across the country, Model Metrics’ customer base spans all industries and includes enterprises such as Abbott, Allergan, Aon, Honeywell, L’Oreal, MasterCard, Medtronic, NBC Universal, The Boeing Company and Walgreens.

With a focus on mobile and call center technology, business process and change management innovation, and custom development, Model Metrics has 5,000+ customers and has completed 1,300+ salesforce.com implementations for mid-sized and Fortune 1000 companies. Its world-class application development skills using Force.com, Adobe Flex and AIR, Amazon Web Services, Google and the Apple iPhone enable the creation of custom applications featuring multimedia-rich user experiences.

To learn more, visit http://www.modelmetrics.com or follow us on Twitter at @modelmetricsinc.

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

One Response to Groupon Successfully Scales Sales in the Cloud

Cloud Computing Adoption Continues

Cloud Computing Adoption Continues

Cloud Computing Adoption Continues Nowadays, many companies are changing their overall information technology strategies to embrace cloud computing in order to open up business opportunities.  There are numerous definitions of cloud computing. Simply speaking, the term “cloud computing” comes from network diagrams in which cloud shapes are  used to describe certain types of networks. All…

The Lighter Side Of The Cloud – Holiday Photos

The Lighter Side Of The Cloud – Holiday Photos

The Lighter Side Of The Cloud – Holiday Photos Enjoy our weekly comics provided by our talented cartoonists. By David Fletcher About Latest Posts Follow Us!CloudTweaksEstablished in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with…

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future of Work: What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at…

5 Considerations You Need To Review Before Investing In Data Analytics

5 Considerations You Need To Review Before Investing In Data Analytics

Review Before Investing In Data Analytics Big data, when handled properly, can lead to big change. Companies in a wide variety of industries are partnering with data analytics companies to increase operational efficiency and make evidence-based business decisions. From Kraft Foods using business intelligence (BI) to cut customer satisfaction analysis time in half, to a…

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts It’s no secret that Cloud Computing is more than just a buzz term as that ship has sailed off a long time ago. More and more companies are adopting the uses and benefits of cloud computing while aggressively factoring cloud services spending into their budget. Included is an excellent…

CONNECT TO THE CLOUD

 

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Branded Content Programs

Advertising