Groupon Successfully Scales Sales in the Cloud

Using Salesforce CRM with Chatter and Model Metrics’ deployment services, Groupon grows to more than 500 markets around the world, providing thousands of incredible daily discounts each month

CHICAGO – January 19, 2011 – Model Metrics, the leader in cloud computing services for the enterprise, today announced Groupon is using its cloud implementation services along with Salesforce CRM and Chatter to optimize its expanded sales operations in the cloud and lay the foundation for continued rapid business and geographic growth.

One of the fastest growing Internet companies, Groupon uses the power of “group buying” to feature daily deals on the best stuff to do, see, eat and buy in 40 countries and more than 500 markets globally. Having utilized Salesforce CRM since its early days, Groupon turned to Model Metrics to customize its recently upgraded Salesforce deployment to easily scale and better support its quickly expanding sales team in new markets around the world today, and into the future.

  • Following a cross-departmental analysis of Groupon’s business processes, Model Metrics is helping Groupon to implement best practices that will streamline its business as it grows in complexity and size.
  • Model Metrics is helping Groupon align functional areas across the company to streamline interactions via validation rules and workflow. Model Metrics is also helping Groupon enhance analytics so management can better track sales metrics and gain more visibility into the company’s pipeline.
  • Using its expertise with custom development on, the enterprise cloud computing platform, Model Metrics is helping Groupon minimize the number of steps it takes for sales reps to enter merchant and deal information by customizing the user interface of the solution for its specific business process.
  • By working with Model Metrics to customize the application and build in automation, Groupon is well positioned to capitalize on its business success now and into the future.
  • Groupon is also using Chatter to achieve breakthrough collaboration with real-time, deeper visibility into accounts and activities.

Comments on the News:

  • “As a cloud computing company ourselves, we knew the cloud was also the right model for running our business, but we had no way of knowing at the time how critical it would be for scaling with our success,” said Nick Cioffi, SVP Operations, Groupon. “Now, Model Metrics is helping us to ensure we have the right foundation in place to support and propel our continued growth.
  • “Groupon has experienced tremendous success and is a good example of what’s possible when you build a high-growth business in the cloud,” said Adam Caplan, CEO of Model Metrics. “We’re proud to be partnering with Groupon to realize their vision and optimize their business for continued success.”

About Model Metrics

Model Metrics, enabler of the Model Enterprise, delivers solutions and services at the cutting edge of the cloud computing industry. Since its founding in 2003, Model Metrics has become one of the most diversified and respected partners of, Amazon Web Services, Adobe and Google. Headquartered in Chicago with offices across the country, Model Metrics’ customer base spans all industries and includes enterprises such as Abbott, Allergan, Aon, Honeywell, L’Oreal, MasterCard, Medtronic, NBC Universal, The Boeing Company and Walgreens.

With a focus on mobile and call center technology, business process and change management innovation, and custom development, Model Metrics has 5,000+ customers and has completed 1,300+ implementations for mid-sized and Fortune 1000 companies. Its world-class application development skills using, Adobe Flex and AIR, Amazon Web Services, Google and the Apple iPhone enable the creation of custom applications featuring multimedia-rich user experiences.

To learn more, visit or follow us on Twitter at @modelmetricsinc.

Follow Us!


Established in 2009, is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

One Response to Groupon Successfully Scales Sales in the Cloud

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Advertising Programs

Click To Find Out!

Sponsored Posts

Sponsored Posts

CloudTweaks has enjoyed a great relationship with many businesses, influencers and readers over the years, and it is one that we are interested in continuing. When we meet up with prospective clients, our intent is to establish a more solid relationship in which our clients invest in a campaign that consists of a number of


Top Viral Impact

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation

BYOD Will Continue To Define Workplaces In 2014

BYOD Will Continue To Define Workplaces In 2014

BYOD Will Continue To Define Workplaces In 2014 The bring-your-own-device trend has been the subject of scrutiny ever since its initial formation. Given how quickly personal smartphones and tablets became a fixture in everyday life, it makes perfect sense that these mobile machines would slip into workplaces. While BYOD has caused headaches for many businesses,

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.


Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving