Top 25 European Cloud Computing Rising Stars: Brightpearl

Cloud Computing Rising Stars: Brightpearl

Bristol-based Brightpearl was founded by Chris Tanner and Andrew Mulvenna in 2007 with the idea there is a niche in the financial software market. The company specializes in development of end-to-end web based solutions and offers its product as Software as a Service (SaaS). Actually, their flagship solution includes integrated CRM, accounting, order and stock management, website and e-commerce management, and help desk modules intended for SMEs. The company allows customers to use these modules separately or as a fully integrated platform.

In an increasingly cloud-based environment, the British company provides integration with web services like Gmail, Google Apps, MailChimp and other leading web-based services. Brightpearl’s philosophy is based on the same idea all other innovative Cloud Computing companies utilize; namely, to eliminate the need of transferring information between various types of software that are locally deployed and not interconnected. Brightpearl (yes, their system runs under the same name) is an online system featuring multi-user and multi-platrofrm capabilities, and runs on PCs and Macs alike.

The core module of Brightpearl’s solution is their CRM software allowing users to create custom fields, generate reports, and import and export data from Excel and MS Outlook. The CRM module stores information on contacts, emails, activities, and opportunities while providing functionality to send SMS and bulk emails straight from the CRM. The software features reminders for various activities, which are distributed via email or SMS.

The online invoicing software is the another core module of Brightpearl’s system. It is also web-based and provides management, quotes and invoicing capabilities allowing users to work through their user accounts from anywhere in the world. This is not an unknown feature in the software world but not many invoicing and accounting software products boast such a functionality. The system allows creation of PDF invoices and quotes, which can be emailed to the customer by user’s discretion. A virtual credit card terminal allows online payments, while the system is able to track foreign exchange rates enabling execution of deals in multiple currencies. The module also features creation of price levels for different customer types as well as tailor-made price lists for particular customers.

The accounting module of Brightpearl fully integrates with all other widespread accounting software products and the other modules of the platform. The company offers migration from other systems and data import tools for MYOB, Netsuite, Sage ACT! and Sage users. This is important since many companies are accustomed to a certain software product or are afraid of data loss during migration to new software platforms.

The module features standard double-entry journal and ability to generate reports that are exported to PDF or Excel. An advanced functionality allows multiple users to simultaneously access the same data while users are able to connect to the system remotely. Tax and VAT support are also available.

Another module is designed to provide online stock management. The module integrates with the accounting and e-commerce functionality and tracks stock in multiple warehouses. It also features barcode functionality, serial numbers for selected items, and unlimited SKUs. The system integrates with online stores and allows customers to run their website and stock control concurrently. This is made possible via a built-in CMS system, a rare functionality in a product featuring invoicing, accounting and stock management capabilities. The product provides even more advanced functionality allowing customers to create and maintain multiple templates per website, multiple domains per website and multiple different banded websites/shops. Those who are aware of the importance of SEO in today’s overcrowded online world will find advantageous built-in functions like auto generated site map, integration with Google analytics, meta-keywords and description capabilities and options to tack conversion rates.

Brightpearl Service Desk is an additional module allowing customers to organize their own help desk solution that creates support tickets and allows customers to create tickets online. Such a module is advantageous for SMEs who do not have vast resources to maintain large call desk centers and want to offer such a service to their clients.

Obviously, Brightpearl has managed to grow tremendously in only three years and now is among the fastest growing Cloud Computing start-ups in Europe. It attracted the attention of venture capital companies Eden Ventures and Notion Capital, which invested USD 1.5 million in the company in June 2010. Following finalization of the funding, Brightpearl announced that the funds will be used to fuel its global expansion plans. At present, Brightpearl’s SaaS solution is deployed and utilized by customers in the United States, South Africa, Spain and China.

Actually, Brightpearl is well positioned in a highly competitive market and unlike many “traditional” vendors of similar software products it bets on an innovative cloud-based approach. In addition, the man behind the company – Chris Tanner – managed to grow its first enterprise called Lush Longboards to top 3 position in the global long skateboard business. It is too early to forecast whether Brightpearl is able to enter the top 10 list of the global cloud computing companies but evidently there is something bright in this start-up.

By Kiril Kirilov

Sorry, comments are closed for this post.

Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies are retaining their existing, on-premise IT infrastructures while also embracing the latest cloud technologies. In fact, IDC predicts markets for such hybrid cloud environments will grow from the over $25 billion global market we saw…

Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle different functions, a multitude of apps require public and private-facing components to work in tandem. Placing these apps in entirely public-facing platforms and networks simplifies the process, but at the cost of security vulnerabilities. Locating everything…

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data The modern enterprise is digital. It relies on accurate and timely data to support the information and process needs of its workforce and its customers. However, data suffers from a likability crisis. It’s as essential to us as oxygen, but because we don’t see it, we take it for granted.…

Four Recurring Revenue Imperatives

Four Recurring Revenue Imperatives

Revenue Imperatives “Follow the money” is always a good piece of advice, but in today’s recurring revenue-driven market, “follow the customer” may be more powerful. Two recurring revenue imperatives highlight the importance of responding to, and cherishing customer interactions. Technology and competitive advantage influence the final two. If you’re part of the movement towards recurring…

Achieving Network Security In The IoT

Achieving Network Security In The IoT

Security In The IoT The network security market is experiencing a pressing and transformative change, especially around access control and orchestration. Although it has been mature for decades, the network security market had to transform rapidly with the advent of the BYOD trend and emergence of the cloud, which swept enterprises a few years ago.…

Connecting With Customers In The Cloud

Connecting With Customers In The Cloud

Customers in the Cloud Global enterprises in every industry are increasingly turning to cloud-based innovators like Salesforce, ServiceNow, WorkDay and Aria, to handle critical systems like billing, IT services, HCM and CRM. One need look no further than Salesforce’s and Amazon’s most recent earnings report, to see this indeed is not a passing fad, but…

Digital Twin And The End Of The Dreaded Product Recall

Digital Twin And The End Of The Dreaded Product Recall

The Digital Twin  How smart factories and connected assets in the emerging Industrial IoT era along with the automation of machine learning and advancement of artificial intelligence can dramatically change the manufacturing process and put an end to the dreaded product recalls in the future. In recent news, Samsung Electronics Co. has initiated a global…

How The CFAA Ruling Affects Individuals And Password-Sharing

How The CFAA Ruling Affects Individuals And Password-Sharing

Individuals and Password-Sharing With the 1980s came the explosion of computing. In 1980, the Commodore ushered in the advent of home computing. Time magazine declared 1982 was “The Year of the Computer.” By 1983, there were an estimated 10 million personal computers in the United States alone. As soon as computers became popular, the federal government…

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Federal Government Cloud Adoption No one has ever accused the U.S. government of being technologically savvy. Aging software, systems and processes, internal politics, restricted budgets and a cultural resistance to change have set the federal sector years behind its private sector counterparts. Data and information security concerns have also been a major contributing factor inhibiting the…