Top 25 European Cloud Computing Rising Stars: Brightpearl

Cloud Computing Rising Stars: Brightpearl

Bristol-based Brightpearl was founded by Chris Tanner and Andrew Mulvenna in 2007 with the idea there is a niche in the financial software market. The company specializes in development of end-to-end web based solutions and offers its product as Software as a Service (SaaS). Actually, their flagship solution includes integrated CRM, accounting, order and stock management, website and e-commerce management, and help desk modules intended for SMEs. The company allows customers to use these modules separately or as a fully integrated platform.

In an increasingly cloud-based environment, the British company provides integration with web services like Gmail, Google Apps, MailChimp and other leading web-based services. Brightpearl’s philosophy is based on the same idea all other innovative Cloud Computing companies utilize; namely, to eliminate the need of transferring information between various types of software that are locally deployed and not interconnected. Brightpearl (yes, their system runs under the same name) is an online system featuring multi-user and multi-platrofrm capabilities, and runs on PCs and Macs alike.

The core module of Brightpearl’s solution is their CRM software allowing users to create custom fields, generate reports, and import and export data from Excel and MS Outlook. The CRM module stores information on contacts, emails, activities, and opportunities while providing functionality to send SMS and bulk emails straight from the CRM. The software features reminders for various activities, which are distributed via email or SMS.

The online invoicing software is the another core module of Brightpearl’s system. It is also web-based and provides management, quotes and invoicing capabilities allowing users to work through their user accounts from anywhere in the world. This is not an unknown feature in the software world but not many invoicing and accounting software products boast such a functionality. The system allows creation of PDF invoices and quotes, which can be emailed to the customer by user’s discretion. A virtual credit card terminal allows online payments, while the system is able to track foreign exchange rates enabling execution of deals in multiple currencies. The module also features creation of price levels for different customer types as well as tailor-made price lists for particular customers.

The accounting module of Brightpearl fully integrates with all other widespread accounting software products and the other modules of the platform. The company offers migration from other systems and data import tools for MYOB, Netsuite, Sage ACT! and Sage users. This is important since many companies are accustomed to a certain software product or are afraid of data loss during migration to new software platforms.

The module features standard double-entry journal and ability to generate reports that are exported to PDF or Excel. An advanced functionality allows multiple users to simultaneously access the same data while users are able to connect to the system remotely. Tax and VAT support are also available.

Another module is designed to provide online stock management. The module integrates with the accounting and e-commerce functionality and tracks stock in multiple warehouses. It also features barcode functionality, serial numbers for selected items, and unlimited SKUs. The system integrates with online stores and allows customers to run their website and stock control concurrently. This is made possible via a built-in CMS system, a rare functionality in a product featuring invoicing, accounting and stock management capabilities. The product provides even more advanced functionality allowing customers to create and maintain multiple templates per website, multiple domains per website and multiple different banded websites/shops. Those who are aware of the importance of SEO in today’s overcrowded online world will find advantageous built-in functions like auto generated site map, integration with Google analytics, meta-keywords and description capabilities and options to tack conversion rates.

Brightpearl Service Desk is an additional module allowing customers to organize their own help desk solution that creates support tickets and allows customers to create tickets online. Such a module is advantageous for SMEs who do not have vast resources to maintain large call desk centers and want to offer such a service to their clients.

Obviously, Brightpearl has managed to grow tremendously in only three years and now is among the fastest growing Cloud Computing start-ups in Europe. It attracted the attention of venture capital companies Eden Ventures and Notion Capital, which invested USD 1.5 million in the company in June 2010. Following finalization of the funding, Brightpearl announced that the funds will be used to fuel its global expansion plans. At present, Brightpearl’s SaaS solution is deployed and utilized by customers in the United States, South Africa, Spain and China.

Actually, Brightpearl is well positioned in a highly competitive market and unlike many “traditional” vendors of similar software products it bets on an innovative cloud-based approach. In addition, the man behind the company – Chris Tanner – managed to grow its first enterprise called Lush Longboards to top 3 position in the global long skateboard business. It is too early to forecast whether Brightpearl is able to enter the top 10 list of the global cloud computing companies but evidently there is something bright in this start-up.

By Kiril Kirilov

Sorry, comments are closed for this post.

E-Commerce Advances For Savvy Marketers

E-Commerce Advances For Savvy Marketers

Digital Marketing Platforms Advertising and marketing techniques have progressed rapidly in the last decade with both channel focus and the direction of content shifting considerably due primarily to advances in cloud technology. Gartner’s Magic Quadrant for Digital Commerce 2016 singles out a few ecommerce providers who are topping their sector in both ability to execute…

The Lighter Side Of The Cloud – Energy Battle

The Lighter Side Of The Cloud – Energy Battle

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via@cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Cloud Comings and Goings

Cloud Comings and Goings

Cloud Power Amazon Web Services – the giant of cloud computing – is on track to do $10 Billion in revenue this year. Yet, rumors swirl that Apple may take a huge chunk of business away from them and Dropbox has definitely left AWS. Is something wrong at AWS? Wait, Salesforce.com (SFDC) – the granddaddy of…

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation Digital transformation is the acceleration of business activities, processes, and operational models to fully embrace the changes and opportunities of digital technologies. The concept is not new; we’ve been talking about it in one way or another for decades: paperless office, BYOD, user experience, consumerization of IT – all of these were stepping…

Connecting the Digital Dots with the Internet of Things

Connecting the Digital Dots with the Internet of Things

The IoT Explosion In The Cross-Industry Category Gartner estimates that 6.4 billion Internet of Things (IoT) devices will be in use in 2016, nearly a third more than last year, and with attentive patrons such as Samsung, recently committing to invest $1.2 billion into IoT research in the US over four years, we can happily…

Cloud Infographic – Guide To Small Business Cloud Computing

Cloud Infographic – Guide To Small Business Cloud Computing

Small Business Cloud Computing Trepidation is inherently attached to anything that involves change and especially if it involves new technologies. SMBs are incredibly vulnerable to this fear and rightfully so. The wrong security breach can incapacitate a small startup for good whereas larger enterprises can reboot their operations due to the financial stability of shareholders. Gordon Tan contributed an…

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing Innovation Sao Paulo, Brazil has had trouble with both energy and water supplies as of late. Despite it is the rainy period. Unfortunately Sao Paulo is very dependent on its rain as a majority of its power is generated from large dams. No water, no energy. Difficult situation for a city of some…

Do Small Businesses Need Cloud Storage Service?

Do Small Businesses Need Cloud Storage Service?

Cloud Storage Services Not using cloud storage for your business yet? Cloud storage provides small businesses like yours with several advantages. Start using one now and look forward to the following benefits: Easy back-up of files According to Practicalecommerce, it provides small businesses with a way to back up their documents and files. No need…

Cloud Infographic – Cloud Public, Private & Hybrid Differences

Cloud Infographic – Cloud Public, Private & Hybrid Differences

Cloud Public, Private & Hybrid Differences Many people have heard of cloud computing. There is however a tremendous number of people who still cannot differentiate between Public, Private & Hybrid cloud offerings.  Here is an excellent infographic provided by the group at iWeb which goes into greater detail on this subject. Infographic source: iWeb

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing Despite the rapid growth of cloud computing, the cloud still commands a small portion of overall enterprise IT spending. Estimates I’ve seen put the percentage between 5% and 10% of the slightly more than $2 trillion (not including telco) spent worldwide in 2014 on enterprise IT. Yet growth projections…

Four Reasons Why CIOs Must Transform IT Into ITaaS To Survive

Four Reasons Why CIOs Must Transform IT Into ITaaS To Survive

CIOs Must Transform IT The emergence of the Cloud and its three delivery models of Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Platform as a Service (PaaS) has dramatically impacted and forever changed the delivery of IT services. Cloud services have pierced the veil of IT by challenging traditional method’s dominance…

Containerization: The Bold Face Of The Cloud In 2016

Containerization: The Bold Face Of The Cloud In 2016

Containerization And The Cloud “Right now, the biggest technology shift in the cloud is a rapid evolution from simple virtual machine (VM) hosting toward containerization’’ says the CTO of Microsoft Azure, Mark Russinovitch, a man who deals with the evolving cloud infrastructure every day. In his words, containerization is “an incredibly efficient, portable, and lightweight…