Top 25 European Cloud Computing Rising Stars: RunMyProcess

France’s start-up RunMyProcess was founded by Matthieu Hug, Eric Mahe and Alexandre Lachmann in 2007.  The company managed to achieve recognition as a “Cool vendor” by Gartner Inc. in only a couple of years while last year Red Herring nominated the Paris-based company among the top 100 innovators in Europe.

The company’s founders have solid background in IT and communications, therefore the company targeted the fast growing Cloud Computer market as its primary business. The company’s core product is its cloud-based Platform as a Service (PaaS) that utilizes business process management (BPM) for creation of structured workflows offering 1,200 pre-configured connectors for Software as a Service (SaaS) and full integration with Google Apps. The product can be accessed remotely via a browser connection and is offered as a pay-per-use service.

A basic feature of RunMyProcess allows IT experts and business managers to collaborate in creating a diagram. The graphical editor of the platform complies with the BPMN standard, and customer’s diagrams can be based on complex rules like planning, task escalation, error management, choices, parallelism or loops. Customers are allowed to create independent applications or produce forms that are associated with a process. The system also features linking with processes, variable binding for dynamic interfaces and other advanced functionality enabling users to configure processes via web services, human workflow or sub-processes. The company offers a large directory of pre-configured connectors and processes while the system supports a variety of standards like SOAP, XML, REST, ftp, http, pop, and others.

Built-in monitoring tools ensure real-time traceability of processes and provide views of the status, executed steps and data of each process. The data include validations, cancellations, reassignments, escalations or timeouts. RunMyProcess also features customizable RSS feeds that can be integrated with third party tools or portals, allowing enterprise users to take advantage of their existing portals.
Customers can conduct real-time analysis of business activities utilizing graphs and dashboards exportable to Excel or accessible as RSS feeds. The platform offers business maps, enabling customers to visualize accomplishment of objectives related to higher level targets like budget targets and IT deployment.

A major advantage of the company’s solution is its capability to be integrated to Google Apps. Thus, customers can design, deploy and monitor performance of various tasks, reports and graphs in GoogleSites and Gmail. Connecting to over 1,000 services via Google Apps is a good option while running dynamic cloud applications is also an advantageous capability. Actually, these dynamic web applications can work as a standalone solution, to be accessed within Google Apps and to be embedded in different gadgets.

The company partners with Google, ZOHO and Basecamp to provide cloud-based services and last year expanded its partner network to include Snoop Consulting, active in Argentina and Chile; Brazil’s Dedalus, and ZumZum, a leading Google Apps reseller in the UK. Overall, RunMyProcess has over 50 enterprise customers in France, Turkey, Japan and Singapore.

In July, 2010, RunMyProcess managed to secure USD 2.2 million in Series A funding from XAnge Private Equity. Existing business angels also participated in this round of funding. The company announced it will utilize the funds to boost the global presence of its enterprise Cloud-platform by expanding its international network of partners, integrators or specialized consultants. “There’s a strong increase of interest for Cloud Computing solutions among business and IT users: this approach is a major game changer for the software industry as a whole. Thus it was extremely important for us to work with an investor who deeply understands the impact of Cloud computing for software vendors and for end customers,” Matthieu Hug, RunMyProcess co-founder and CEO, said in a press release issued after the funding was announced. The fresh funding will also help RunMyProcess in strengthening its R&D department, the company said.

Three years of corporate background is too short a period to say whether RunMyProcess will be able to achieve global reach and promote its PaaS and SaaS solutions as a widespread enterprise platform for businesses around the globe. It offers the typical advantages of a Cloud-based solution: no investment in licenses and hardware; no maintenance, upgrade or hosting costs. It offers complete integration which is good but probably its most valuable feature is the application’s scalability. It is able to adapt to a varying number of users, they boast capacity from 1 to 100,000, while a Cloud Computing platform From Amazon (AWS) enables real-time scalability.

Finally, RunMyProcess is definitely an innovative company although there are a few Cloud-computing companies that are not in this category. They are still not very large globally but you should keep a good eye on them in the next couple of years…

By Kiril Kirilov

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