Cloud Computing Enters Public Consciousness Through Super Bowl Commercials

Cloud Computing Enters Public Consciousness Through Super Bowl Commercials

“Many a small thing has been made large by the right kind of advertising.”
– Mark Twain (1835-1910), famous American author and humorist.

Advertising is an integral part of our everyday lives, reflecting popular trends and shaping public opinion. From politics to economics, from sports to technology, advertising is ubiquitous, pervading almost all areas of human activity. And, if advertising be an art, its biggest canvas is the Super Bowl.

For several years now, the Super Bowl commercials have held pride of place in the American consumer psyche. These commercials are analyzed, praised and criticized long after the game is done and over with, simply because of their ability to influence consumer behavior throughout the year. In fact, there are dedicated measuring mechanisms like the USA Today Super Bowl Ad Meter and the website ADBOWL that track these commercials and rank them on their effects on the consumer.

The Super Bowl commercials represent the high point in every marketer’s year, the opportunity to present what industries feel are important to their businesses. Not for nothing are the advertising slots the most expensive in the world. It has been reported that for the 2011 Super Bowl, companies were charge $3 million for a 30-second slot. Even with an economy in doldrums, the rates actually increased this year.

There’s a reason for such a lengthy prelude. For the first time in Super Bowl advertising history, cloud computing featured in a commercial. Or rather, in two of them.

Salesforce.com’s two commercials featuring animated representations of members of the pop group Black Eyed Peas represent a true acknowledgement of where cloud computing stands today, right at the brink of public consciousness. After years of pitching the technology to IT professionals, cloud computing has entered the mainstream, with the general consumer being educated on the benefits of being “on the cloud”.

These new commercials were promoting a new service called Chatter.com, a sort of enhanced Facebook with the functionality of Google Docs. Chatter is pitched by its parent company, Salesforce.com, as a “free, private, and secure social network just for your business”. In addition to being a private network, Chatter.com will allow users to upload documents, share them and work on them cooperatively, a la Google Docs.

What’s more, Chatter.com can allow companies to integrate with Facebook and Twitter, with complete control. “You can’t launch a new social network, public or private, without letting in the current perennials. Chatter features a Twitter and Facebook widget that can draw in feeds from both networks. You can limit the stream to only include messages or updates that pertain to your company or your project.  And, like all other social networks, you can use Chatter seamlessly while on the go via your iPhone, BlackBerry or Android phone.

One of the commercials begins with an animated Will.i.am, frontman for the Black Eyed Peas, being asked his opinion about the “cloud.” The screen then pans to an animated cloud, which Will.i.am calls “Chatty”, and describes as, “I love this dude. He allows me and my team stay aligned so, like, we are all on the same page and stuff.”

Truthfully speaking, the two commercials haven’t won rave reviews, but the fact that they were part of the Super Bowl experience has truly brought “cloud computing” into the public consciousness. Whether Chatter.com brings in millions for Salesforce.com is a question still waiting to be answered, but the cloud computing community can be grateful to the company for furthering its cause. The day is not far when the other big boys in the cloud computing game like Amazon, IBM and Oracle also start promoting their services on the overpriced Super Bowl slots.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

One Response to Cloud Computing Enters Public Consciousness Through Super Bowl Commercials


CloudTweaks Sponsors - Find out more!

Popular

Top Viral Impact

Cloud Infographic – Big Data Survey: What Are The Trends?

Cloud Infographic – Big Data Survey: What Are The Trends?

Jaspersoft Big Data Survey Shows Rise in Commitment to Projects and Decline in Confusion Nearly 1,600 Jaspersoft Community Members Participate in Second Jaspersoft Big Data Survey San Francisco, February 4, 2014 – Jaspersoft, the Intelligence Inside applications and business processes, today shared results from its Big Data Survey. Nearly 1,600 Jaspersoft community members responded to…

Cloud Infographic – Cloud Computing And SMEs

Cloud Infographic – Cloud Computing And SMEs

Cloud Infographic – Cloud Computing And SMEs SMEs (Small/Medium Sized Enterprises) make up the bulk of businesses today. Most cloud based applications created today are geared toward the SME market. Accounting, Storage, Backup services are just a few of them. According to the European Commission, cloud based technology could help 80% of organisations reduce costs by…

Cloud Computing Offers Key Benefits For Small, Medium Businesses

Cloud Computing Offers Key Benefits For Small, Medium Businesses

A growing number of small and medium businesses in the United States rely on as a means of deploying mission-critical software products. Prior to the advent of cloud-based products — software solutions delivered over the Internet – companies were often forced to invest in servers and other products to run software and store data. The…

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts It’s no secret that Cloud Computing is more than just a buzz term as that ship has sailed off a long time ago. More and more companies are adopting the uses and benefits of cloud computing while aggressively factoring cloud services spending into their budget. Included is an excellent…


Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021
contact@cloudtweaks.com

Join our newsletter