IBM Ties Up With Music Company On The Cloud

IBM Ties Up With Music Company On The Cloud

Last week I wrote about the lack of development of cloud computing solutions geared towards the entertainment industry, and how mainstream developers can learn from that one industry that has still remained on the sidelines and yet driven advances in technology – pornography (See: Unlikely Lessons For The Cloud Computing Industry)

Now, IBM seems to be addressing this gap in its product and service portfolio, as per its announcement at IBM PartnerWorld 2011 in Florida.  IBM announced that Music Mastermind, a mid-sized independent entertainment and technology company founded by Grammy Award-winning producer/songwriter Matt Serletic and top Wall Street bond trader Bo Bazylevsky in 2007, is going to the cloud with its audio processing suite SoundBetter. The product is expected to be commercially available in the second half of 2011.

SoundBetter is a revolutionary product developed by Music Mastermind that allows amateur artists to record music with the same technological finesse as established studios, but a fraction of their cost. Initial analyst estimates place it as a more advanced take on widely popular music-making games and apps, like Guitar Hero and Rock Band for consoles or Tap Tap Revenge and Ocarina for mobile phones. Looking to scale up operations without incurring proportional expenses, Music Mastermind veered towards cloud computing for its multiple advantages over traditional IT infrastructure.

To meet their business goals, growing companies such as Music Mastermind need to have access to data quickly and easily,” said Bob Hoey, General Manager, IBM General Business, Global Technology Services.  “In an industry where cloud is emerging as a core business transformation tool, IBM is leading the way with our Development and Test Cloud solution to improve business processes and better serve customers.”

Music Mastermind worked with Micro Strategies, an IBM Premier Business Partner, to deploy SoundBetter on IBM’s Smart Business cloud service. “We were able to provide a public cloud solution for Music Mastermind that offered more security, better performance, and easier management and storage configuration than what they had before – all necessary factors for their rapid growth,” said Anthony Bongiovanni, President, Micro Strategies.

Bo Bazylevsky, co-Founder and President/COO, Music Mastermind, was very vocal about the advantages of going on to the cloud. “IBM and Micro Strategies provide us a world-class cloud solution at a fraction of the cost of building our own data center,” he said.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

Are Cloud Servers The Right Choice For Your Business?

Are Cloud Servers The Right Choice For Your Business?

Cloud servers offer power, flexibility, reliability, and client friendly hosting for small and medium businesses that have outgrown shared hosting. New business hosting clients are bombarded with an incredible diversity of different choices for their site’s hosting. It can be a challenge to negotiate the range of platforms and the marketing hype that many hosting…

Cloud Computing Offers Key Benefits For Small, Medium Businesses

Cloud Computing Offers Key Benefits For Small, Medium Businesses

A growing number of small and medium businesses in the United States rely on as a means of deploying mission-critical software products. Prior to the advent of cloud-based products — software solutions delivered over the Internet – companies were often forced to invest in servers and other products to run software and store data. The…

Big Data Analytics Adoption

Big Data Analytics Adoption

Big Data Analytics Adoption Big Data is an emerging phenomenon. Nowadays, many organizations have adopted information technology (IT) and information systems (IS) in business to handle huge amounts of data and gain better insights into their business. Many scholars believe that Business Intelligence (BI), solutions with Analytics capabilities, offer benefits to companies to achieve competitive…

Cloud Infographic: Most Used Cloud Apps

Cloud Infographic: Most Used Cloud Apps

Cloud app and analytics company, Netskope released its quarterly Cloud Report. The new report reveals that enterprise employees are using an average of 397 different cloud apps (most of which are unsanctioned), when IT estimated they have 40-50 — that’s a tenfold underestimation. Below is an infographic provided courtesy of the group at Netskope which goes into further detail.…

Featured Sponsors

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop The mannequin in the store window stares blankly ahead as shoppers look at the clothes it is dressed in and contemplate a purchase. One shopper makes some comments. “It’s nice. I wonder if they have my size.” Another takes a few steps inside the store to see where these particular clothes might…

Sponsors

Is SaaS For You? Three Questions To Ask

Is SaaS For You? Three Questions To Ask

The idea of providing software to customers for a fee without the need for investments in IT infrastructure or staff has been around for decades. In the 1970s it was called Timesharing. Back then, companies utilized Timesharing services as their primary source of IT applications or as an extension of in-house IT applications, thereby avoiding…

Placement Opportunities - Find Out!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter