IBM Ties Up With Music Company On The Cloud
Last week I wrote about the lack of development of cloud computing solutions geared towards the entertainment industry, and how mainstream developers can learn from that one industry that has still remained on the sidelines and yet driven advances in technology – pornography (See: Unlikely Lessons For The Cloud Computing Industry)
Now, IBM seems to be addressing this gap in its product and service portfolio, as per its announcement at IBM PartnerWorld 2011 in Florida. IBM announced that Music Mastermind, a mid-sized independent entertainment and technology company founded by Grammy Award-winning producer/songwriter Matt Serletic and top Wall Street bond trader Bo Bazylevsky in 2007, is going to the cloud with its audio processing suite SoundBetter. The product is expected to be commercially available in the second half of 2011.
SoundBetter is a revolutionary product developed by Music Mastermind that allows amateur artists to record music with the same technological finesse as established studios, but a fraction of their cost. Initial analyst estimates place it as a more advanced take on widely popular music-making games and apps, like Guitar Hero and Rock Band for consoles or Tap Tap Revenge and Ocarina for mobile phones. Looking to scale up operations without incurring proportional expenses, Music Mastermind veered towards cloud computing for its multiple advantages over traditional IT infrastructure.
“To meet their business goals, growing companies such as Music Mastermind need to have access to data quickly and easily,” said Bob Hoey, General Manager, IBM General Business, Global Technology Services. “In an industry where cloud is emerging as a core business transformation tool, IBM is leading the way with our Development and Test Cloud solution to improve business processes and better serve customers.”
Music Mastermind worked with Micro Strategies, an IBM Premier Business Partner, to deploy SoundBetter on IBM’s Smart Business cloud service. “We were able to provide a public cloud solution for Music Mastermind that offered more security, better performance, and easier management and storage configuration than what they had before – all necessary factors for their rapid growth,” said Anthony Bongiovanni, President, Micro Strategies.
Bo Bazylevsky, co-Founder and President/COO, Music Mastermind, was very vocal about the advantages of going on to the cloud. “IBM and Micro Strategies provide us a world-class cloud solution at a fraction of the cost of building our own data center,” he said.
By Sourya Biswas