Top 25 European Cloud Computing Rising Stars: ScaleUp Technologies

ScaleUp Targets Cloud Services “Point of Purchase”

Germany’s ScaleUp Technologies started offering cloud services after being in business as a managed service provider for over a decade, a fact that gives them a competitive advantage in terms of established business practices and management vision. The company delivers a self-service cloud management platform aimed at providers of Application Centric Cloud Solutions and Cloud Storage while offering public, private and hybrid clouds.

ScaleUp’s data centers are located in Berlin and Hamburg and are well situated to serve various locations across Europe under strict supervision by the European Union authorities. In January, 2001 the company announced the launch of its 1.5 release of the ScaleUp Cloud Management Platform which is able to support federation across multiple providers. The company defines “federation” as ability for cloud providers to offer their existing resources to customers who already have relationship with a certain provider or broker. Actually, ScaleUp introduces a business model similar to ones offered by Expedia and Orbizt, Scott Sanchez of ScaleUp explains in a company blog post.

The company insists its platform is something more than a user interface, allowing customers to locate, order and manage their cloud resources. Managing accounts is not a new functionality but interacting with providers is an option not integrated in many cloud platforms. For their part, cloud providers are able manage their customers across different roles while offering their resources in a system featuring self-service capabilities. Cloud providers are also able to integrate, apply and enforce various business rules, including automation and security rules.

ScaleUp’s cloud storage solution stores an uploaded object 3 times in their storage cloud, allowing users to create access control lists for every object, therefore defining strict rules defining who has access to a particular object. The platform is compatible with the S3 storage API and can be utilized via utilities and development tools which use an S3 based API for access.

The company realized that customers are attracted by scalability offered by Cloud Computing solutions, hence provides a highly scalable solution, enabling users to scale the allocated resources up or down at any time. Support options include scheduled and automatic scaling functionality.

As a matter of fact, the company’s vision for its business development is closely related to the cloud “point of purchase”, where consumers meet providers while locating, ordering and managing the cloud resources they need. On the other hand, cloud providers need to manage users and resources, charge for services and resources, and efficiently offer their services.
Thus, ScaleUp is covering a specific niche in the Cloud Computing business relying on the company’s background as a managed service provider. The eliminate the need for users to care about how things work, delivering an integrated platform while allowing providers to offer complex technology in a more simple manner.

The company is among the Cloud Computing pioneers in Europe and should be considered a serious market player although the number of competitors is growing and innovative technologies hit the market every day. Strict legislative framework within the European Union is another competitive advantage, assuring customers that their data will be secured according to strict standards while data protection is also guaranteed.

By Kiril Kirilov

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