Top 25 European Cloud Computing Rising Stars: Workbooks

Top 25 European Cloud Computing Rising Stars: Workbooks

A small team of Cloud Computing entrepreneurs founded Workbooks Ltd. in 2007, realizing that future is in cloud-based technologies and applications. John Cheney (CEO), James Kay (CTO), Jenny Robb (CFO), and Edward Berks (Sales Director) were among those European business people who successfully started technology companies before 2007 but their new start-up was entirely cloud-based, offering web-based CRM and business applications delivered via Software as a Service (SaaS).

The flagship products of the UK-based company include Workbooks CRM and Workbooks Business that were developed with SaaS in mind (John Cheney founded one of the first SaaS companies in the late 1990s).

Workbooks solution features advanced CRM functionality along with traditional resources integrated in such a software product. The CRM allows recording of information related to people and organizations and enables categorization according to roles and interests. Interactions, including activities, emails, opportunities, cases, orders and invoices are showed on a single screen while activities and meetings can be recorded against any record type. The system features information and contacts sharing with systems like Outlook, Google and Lotus Notes.

Notes & Attachments module allows notes to be written utilizing a rich HTML editor and access control is provided. Workbooks CRM offers functionality to track relations between organizations and people with extended ability to track third party relationships. Built-in global search secures acceptable search-ability within the entire database created by the system.

Email templates enable users to create various types of standard email messages with the system allowing customers to send outbound email from Workbooks’ own system or through existing company email infrastructure. The product can be integrated with Outlook securing synchronization of contacts, activities and emails. Users can create custom rules regarding which records will be synchronized.

Workbooks CRM offers options to record leads in Workbooks and allocate them to individuals or queues allowing tracking against marketing campaigns. The software features web to lead capabilities, enabling users to capture leads from different websites, creating different forms to capture different types of leads. Campaigns functionality can be used to group prospects together and create targeted marketing activities. Additional feature allows users to track which leads convert into orders and invoices, a powerful tool for measuring marketing investment.

Pipeline Management and the Forecasting tool are advantageous in creating sales forecasts for different periods, while sales opportunities can be converted into PDFs, enabling creation of quotations. Other tools include sales orders, invoices, purchase order tracking, supplier purchase orders, and transaction documents. Reports and Dashboards can be used for all transaction types with ability to export all documents to PDF. The product is also able to export to Csv and Excel and imports CSV format files.

The multi-company feature would be of benefit to people managing more than one trading entity, allowing also trading in multiple currencies and tax regimes.

Overall, Workbooks CRM is a good business application that offers all typical advantages of cloud-based systems, such as no need to install and support software, and reduced costs of licensing fees. The company delivers good value for money which helped it in securing two rounds of funding so far.

In 2008, the Reading-based company attracted GBP 2.1 million in its first round of funding that was completed through the Government Enterprise Investment Scheme. A new round of funding followed in 2010 when Workbooks managed to get GBP 2 million secured by angel investors. John Cheney, CEO and founder of Workbooks.com, explained in a press release that the company will use the funds to invest in technology.

SMEs typically don’t have the spending power to make huge investments in integrated IT systems and as a result, are often left with a mish-mash of different applications for accounting, sales and marketing that can’t communicate with one another. The result in most cases is a confusing mess and despite the best efforts of managers building spreadsheets to plug the gap, all-too-often business opportunities are compromised or missed altogether. With this additional funding, we will be able to deliver enterprise-class business process functionality at SME prices to even more organizations, helping them to shorten the prospect-to-cash time line and ultimately grow their businesses more quickly,” he added.

Thus, the company is targeting even broader customer base, while betting on an innovative business model that seems to be working for Cloud Computing start-ups like Workbooks. The company is definitely a rising star showing potential to compete on equal grounds with the big market players.

By Kiril Kirlov

Sorry, comments are closed for this post.

On Demand With The Gig Economy

On Demand With The Gig Economy

The Gig Economy By now, you’ve probably heard the phrase Gig Economy or seen services offered as “on-demand”. If you’re like 90 million Americans, then you’ve participated in this freelance workforce revolution as either a client or provider. The rise of apps connecting professional services, goods, and lodging directly to consumers via their smartphone is…

5 Cloud-Based Customer Service Trends

5 Cloud-Based Customer Service Trends

Customer Service Trends Customer service has become the new battleground in today’s marketplace. In fact, 97 percent of customers around the world now say that customer service makes a key difference in whether they decide to go with a brand or not, Microsoft reports. Many of the biggest changes in today’s customer service landscape center…

Conquering Disease with Artificial Intelligence and IBM Watson

Conquering Disease with Artificial Intelligence and IBM Watson

Artificial Intelligence and IBM Watson Artificial Intelligence, or AI, is growing increasingly pervasive in today’s modern world. Perhaps the most publicized and recognizable application of AI to date, IBM’s Jeopardy-winning computer, Watson, is now being used to help cure cancer. IBM announced the development of Watson for Genomics on Wednesday at the National Cancer Moonshot…

The Fundamentals of Predictive Analysis

The Fundamentals of Predictive Analysis

Predictive Analysis  Article sponsored by SAS Software and Big Data Forum Analytics is playing an increasingly important role in our lives thanks in large part to internet of things (IoT) developments and a greater appreciation of Big Data. With solutions that range across business productivity, health care, individual and national security, new insights are regularly…

Clouding Around With The Unicorns

Clouding Around With The Unicorns

The Social Unicorn Early investors and technology consumers alike love the poignantly named “Unicorn” companies, or private startups that reach the $1 billion valuation. The most recent unicorn spotting is social media game-changer Snapchat, which was recently valued at $16 billion. According to a recent infographic from Alexa discovered via Adweek, Snapchat also proves to…

Digital Marketing Driven by Cloud, Big Data and IoT

Digital Marketing Driven by Cloud, Big Data and IoT

Digital Marketing Successful digital marketing campaigns are being driven largely by trending technologies, specifically the Internet of Things (IoT), Big Data, and The Cloud. These may be used for a huge number of marketing applications, from optimizing the performance of sports teams to improving science and research, even helping to aid law enforcement. Amazon Web…

How Data Science And Machine Learning Is Enabling Cloud Threat Protection

How Data Science And Machine Learning Is Enabling Cloud Threat Protection

Data Science and Machine Learning Security breaches have been consistently rising in the past few years. Just In 2015, companies detected 38 percent more security breaches than in the previous year, according to PwC’s Global State of Information Security Survey 2016. Those breaches are a major expense — an average of $3.79 million per company,…

10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups Traditionally actors headed for Hollywood while techies made a beeline for Silicon Valley. But times are changing, and with technological job opportunities expanding (Infographic), new hotspots are emerging that offer fantastic opportunities for tech jobs and startup companies in the industry. ZipRecruiter, an online recruitment and job…

Cloud Infographic – Cloud Computing And SMEs

Cloud Infographic – Cloud Computing And SMEs

Cloud Computing And SMEs SMEs (Small/Medium Sized Enterprises) make up the bulk of businesses today. Most cloud based applications created today are geared toward the SME market. Accounting, Storage, Backup services are just a few of them. According to the European Commission, cloud based technology could help 80% of organisations reduce costs by 10-20%. This infographic provided…

The Monstrous IoT Connected Cloud Market

The Monstrous IoT Connected Cloud Market

What’s Missing in the IoT? While the Internet of Things has become a popular concept among tech crowds, the consumer IoT remains fragmented. Top companies continue to battle to decide who will be the epicenter of the smart home of the future, creating separate ecosystems (like the iOS and Android smartphone market) in their wake.…

Report: Enterprise Cloud Computing Moves Into Mature Growth Phase

Report: Enterprise Cloud Computing Moves Into Mature Growth Phase

Verizon Cloud Report Enterprises using the cloud, even for mission-critical projects, is no longer new or unusual. It’s now firmly established as a reliable workhorse for an organization and one that can deliver great value and drive transformation. That’s according to a new report from Verizon entitled “State of the Market: Enterprise Cloud 2016.” which…

Cloud Infographic – What Is The Internet of Things?

Cloud Infographic – What Is The Internet of Things?

What Is The Internet of Things? “We’re still in the first minutes of the first day of the Internet revolution.”  – Scott Cook The Internet of Things (IOT) and Smart Systems are based on the notions of Sensors, Connectivity, People and Processes. We are creating a new world to view and measure anything around us through…