Top 25 European Cloud Computing Rising Stars: Zimory

Berlin-based Zimory GmbH is a cloud start-up, describing its core product as a Carrier Grade Cloud Computing solution suite that delivers end-to-end service for private, public and database cloud. Actually, the company is involved in Cloud Infrastructure as a Service (IaaS) business allowing enterprises to transform corporate virtualized data centers into Cloud Services infrastructure while offering application and data portability.
Their solution offers on-demand scalability, which is not unique in the world of Cloud Computing, but the company utilizes an open and independent technology that is able to connect different  virtualization technologies into one cloud, allowing flexible movement between private and public clouds.

Zimory offers three architecture types for its cloud solution. The first one is called zimory®connect and is designed to be used in cases where a single instance is required in each of the data centers as a local management hub. It provides the most important technological features, allowing customers to self-connect to local resources. The second architecture type is named zimory®host and is deployed in situations where there is a need to connect hosts with open source virtualization technologies to the cloud environment. This solution provides advanced features usually implemented in commercial hypervisors.

The most advanced solution is zimory®manage, which delivers a manual management point for cloud users and provides API interfaces. An advanced feature allows Multiple Cloud Managers to connect to one or more Cloud Connectors, thus a particular users can adjust their user structure, portal and API to meet their specific needs and requirements. Zimory Manage offers extended capability to connect to a single Zimory Connect, which enhances flexibility.

Zimory boasts some unique features of its cloud solution including availability of over 10,000 virtual machines and full personalization. Personalized solutions feature possibility to select a data center that meets the SLA needs of clients.

Zimory Enterprise Cloud allows customers allocate and invoice temporarily available resources allocated to other processes while increasing infrastructure utilization taking advantage of connecting geographically separated data centers into a homogeneous cloud. The company’s technology enables customers to utilize the unused hardware resources and allocate them to other users, hence to charge for their use.

Venture capital investors riding the wave of Cloud Computing spotted Zimory in October 2010, and the company secured EUR 4 million Euro in a funding round led by Creathor Venture, High-Tech Gruenderfonds and VC Fonds Technologie Berlin, managed by IBB Beteiligungsgesellschaft, T-Venture and KFW. Following the funding, Ruediger Baumann was appointed as the new CEO of Zimory with the goal to further expand the company’s market positions.

“Baumann is the perfect complement to the technical expertise we have at Zimory and joins the company at the right moment to help Zimory expand its sales and marketing efforts,” Maximilian Ahrens, CPO & Founder of Zimory, commented in a press release.

Investors were encouraged by the growing market for Cloud Computing services and saw some unique competitive advantages in Zimory’s cloud solution, according to Christian Stein, Investment Manager with Creathor Venture.

We are very excited to invest in Zimory as the European player in the promising cloud computing software market. Zimory shows tremendous potential, especially with respect to its database virtualization technology which will put it well ahead of its competitors,” he said.

In January 2001, the company signed a 5-year strategic agreement with T-Systems to provide Cloud Infrastructure as a Service (IaaS), confirming its market expansion plans encouraged by its first round of funding. The company faces strong competition from well-established market players and will inevitably apply even more innovative approaches to attract customers in a fast developing market. In fact, Zimory is a spin-off of Deutsche Telekom Laboratories which, in short, means the start-up should possess technological ability to offer innovative solutions. In a fast paced Cloud Computing market, however, corporate business model is also important, and Zimory looks like a company which realizes the importance of business models very well.

By Kiril Kirilov

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