Unlikely Lessons For The Cloud Computing Industry

Cloud Computing Industry

It may be difficult to admit, but cloud computing has a lot to learn from that one industry that has a huge number of consumers, most of whom wouldn’t admit to being consumers – the pornographic industry. We will try not to be judgmental here, but consider the adult entertainment industry (definitely a more euphemism) in the light of its willingness to embrace and extend new technologies, including the nascent one of cloud computing.

Where established players like Google are still dithering, the adult entertainment industry has taken the lead – cloud-based storage and playback of movies. Pink Visual.com , an established name in the business, has decided to allow its customers to store clips they buy from the studio on the company’s servers. For a one-time payment, customers can access their films from PVLocker.com anytime and as often as they choose.

This development stems from the reliance of the industry on the movie-watching experience, and cloud computing offers the opportunity to provide something extra to paying customers. Although Pink Visual is the first mover, this idea of on-demand storage and playback is not new. There were reports last year of talks between movie studios and IT players like Google and Apple to develop “digital shelves” where users could store movies, songs, and other media, with the freedom to access them from anywhere through Internet-enabled devices.

Although it is clear that cloud computing can greatly enhance the movie-watching and music-listening experience, there have been little development in this field, mainly due to copyright issues. While there have been cloud-based music services like Lala and mp3.com, they have faced flak from large music labels and have had to shut down (for mp3.com) or get acquired (for Lala).

That is why the executives at Pink Visual are treading lightly.

As company spokesman Quentin Boyer explained, “We don’t want to accidentally have a lot of liability. We don’t want to become fertile ground for copyright infringement [should users upload pirated content to the company’s cloud].” That is why, initially, customers of the cloud service will not be allowed to upload personal content but only that acquired from the company.

The fact that the adult entertainment industry is first off the starting block shouldn’t come as a surprise to many. After all, it’s this industry that has been responsible for the adoption and development of several technologies that we take for granted today, such as online payment systems, video streaming, live chat and traffic optimization. In fact, its support has been instrumental in deciding which of two competing technologies eventually came out on top, no pun intended, such as VCR vs Betamax and Blu-Ray vs HD.

As Boyer put it, “Our strategy is when a new technology comes out, we need to do it first and best. Everyone used to think that the secret to succeeding in this business was strictly about the quality of the porn. We know it is more than that. In the early days of Web porn, what separated [winners and losers] was the quality of hosting. People hated buffering.”

Although the industry has also contributed to some of the negative aspects of online experience such as malware, spam and pop-ups, there’s no denying its seminal role in the current connected world of today. Therefore, the big cloud computing players can learn a few things from Pink Visual’s decision to go on the cloud. How the company handles the challenges of providing such a service today will definitely have a bearing on the cloud computing services of tomorrow.

By Sourya Biswas

Sorry, comments are closed for this post.

Comic
Pitney Bowes Selects Aria Systems for Billing on the New Commerce Cloud

Pitney Bowes Selects Aria Systems for Billing on the New Commerce Cloud

Top-Ranked Cloud Billing Company Enables Greater Speed and Frictionless Billing for Unparalleled Customer Experience San Francisco, CA – August 23, 2016 – Aria Systems, which helps enterprises grow subscription and usage-based revenue, today announced that Pitney Bowes has selected Aria’s cloud-based monetization platform as the key billing and monetization component of their new Commerce Cloud…

The Golden Age of Wearable Technology

The Golden Age of Wearable Technology

The Golden Age One of the biggest fads in the technology sector right now is wearable tech. From Smartwatches that let you check your emails, chat with friends and search the web, to fitness accessories that monitor your heart rate and your sleep patterns, this is truly the Golden Age of wearable technology. But some…

Marketing Execs Beefing Up on Martech Strategies

Marketing Execs Beefing Up on Martech Strategies

Martech Strategies As budgets shift from traditional marketing streams to marketing technology, it’s essential that both marketers and business leaders understand marketing technology and keep up with the developments. According to eMarketer, 78% of US senior marketers surveyed believe gaining this understanding of marketing technology is increasingly relevant to their success, and the majority of…

4 Monetization Models For The Digital Business Era

4 Monetization Models For The Digital Business Era

4 Monetization Models Digital business is expected to generate billions in new revenue in the next four to five years. However, MGI Research predicts that digital businesses will need to increase their time to market by 40 percent. Many global executives admit they are unprepared to monetize their operations. The million dollar question is: how…

Cybersecurity Experts Racing to Keep Pace with Growing Cyber Threats

Cybersecurity Experts Racing to Keep Pace with Growing Cyber Threats

The cyberwar is on! At this stage of the game, the stakes are higher than ever, and safeguarding networks from cyberattacks is a devilish combination of Chicken and Cat-and-Mouse. Attacks are now so commonplace that many events of serious cybersecurity breaches go uncovered by mainstream media. Despite the rapid advancements in IT security technology, hackers…

The Security Gap: What Is Your Core Strength?

The Security Gap: What Is Your Core Strength?

The Security Gap You’re out of your mind if you think blocking access to file sharing services is filling a security gap. You’re out of your mind if you think making people jump through hoops like Citrix and VPNs to get at content is secure. You’re out of your mind if you think putting your…

Cloud Services Providers – Learning To Keep The Lights On

The True Meaning of Availability What is real availability? In our line of work, cloud service providers approach availability from the inside out. And in many cases, some never make it past their own front door given how challenging it is to keep the lights on at home let alone factors that are out of…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

Are Cloud Solutions Secure Enough Out-of-the-box?

Are Cloud Solutions Secure Enough Out-of-the-box?

Out-of-the-box Cloud Solutions Although people may argue that data is not safe in the Cloud because using cloud infrastructure requires trusting another party to look after mission critical data, cloud services actually are more secure than legacy systems. In fact, a recent study on the state of cloud security in the enterprise market revealed that…

Ending The Great Enterprise Disconnect

Ending The Great Enterprise Disconnect

Five Requirements for Supporting a Connected Workforce It used to be that enterprises dictated how workers spent their day: stuck in a cubicle, tied to an enterprise-mandated computer, an enterprise-mandated desk phone with mysterious buttons, and perhaps an enterprise-mandated mobile phone if they traveled. All that is history. Today, a modern workforce is dictating how…

M2M, IoT and Wearable Technology: Where To Next?

M2M, IoT and Wearable Technology: Where To Next?

M2M, IoT and Wearable Technology Profiling 600 companies and including 553 supporting tables and figures, recent reports into the M2M, IoT and Wearable Technology ecosystems forecast opportunities, challenges, strategies, and industry verticals for the sectors from 2015 to 2030. With many service providers looking for new ways to fit wearable technology with their M2M offerings…

Surprising Facts and Stats About The Big Data Industry

Surprising Facts and Stats About The Big Data Industry

Facts and Stats About The Big Data Industry If you start talking about big data to someone who is not in the industry, they immediately conjure up images of giant warehouses full of servers, staff poring over page after page of numbers and statistics, and some big brother-esque official sat in a huge government building…

New Report Finds 1 Out Of 3 Sites Are Vulnerable To Malware

New Report Finds 1 Out Of 3 Sites Are Vulnerable To Malware

1 Out Of 3 Sites Are Vulnerable To Malware A new report published this morning by Menlo Security has alarmingly suggested that at least a third of the top 1,000,000 websites in the world are at risk of being infected by malware. While it’s worth prefacing the findings with the fact Menlo used Alexa to…

Is The Fintech Industry The Next Tech Bubble?

Is The Fintech Industry The Next Tech Bubble?

The Fintech Industry Banks offered a wide variety of services such as payments, money transfers, wealth management, selling insurance, etc. over the years. While banks have expanded the number of services they offer, their core still remains credit and interest. Many experts believe that since banks offered such a wide multitude of services, they have…

Cloud Infographic – What Is The Internet of Things?

Cloud Infographic – What Is The Internet of Things?

What Is The Internet of Things? “We’re still in the first minutes of the first day of the Internet revolution.”  – Scott Cook The Internet of Things (IOT) and Smart Systems are based on the notions of Sensors, Connectivity, People and Processes. We are creating a new world to view and measure anything around us through…

10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups Traditionally actors headed for Hollywood while techies made a beeline for Silicon Valley. But times are changing, and with technological job opportunities expanding (Infographic), new hotspots are emerging that offer fantastic opportunities for tech jobs and startup companies in the industry. ZipRecruiter, an online recruitment and job…