Unlikely Lessons For The Cloud Computing Industry

Cloud Computing Industry

It may be difficult to admit, but cloud computing has a lot to learn from that one industry that has a huge number of consumers, most of whom wouldn’t admit to being consumers – the pornographic industry. We will try not to be judgmental here, but consider the adult entertainment industry (definitely a more euphemism) in the light of its willingness to embrace and extend new technologies, including the nascent one of cloud computing.

Where established players like Google are still dithering, the adult entertainment industry has taken the lead – cloud-based storage and playback of movies. Pink Visual.com , an established name in the business, has decided to allow its customers to store clips they buy from the studio on the company’s servers. For a one-time payment, customers can access their films from PVLocker.com anytime and as often as they choose.

This development stems from the reliance of the industry on the movie-watching experience, and cloud computing offers the opportunity to provide something extra to paying customers. Although Pink Visual is the first mover, this idea of on-demand storage and playback is not new. There were reports last year of talks between movie studios and IT players like Google and Apple to develop “digital shelves” where users could store movies, songs, and other media, with the freedom to access them from anywhere through Internet-enabled devices.

Although it is clear that cloud computing can greatly enhance the movie-watching and music-listening experience, there have been little development in this field, mainly due to copyright issues. While there have been cloud-based music services like Lala and mp3.com, they have faced flak from large music labels and have had to shut down (for mp3.com) or get acquired (for Lala).

That is why the executives at Pink Visual are treading lightly.

As company spokesman Quentin Boyer explained, “We don’t want to accidentally have a lot of liability. We don’t want to become fertile ground for copyright infringement [should users upload pirated content to the company’s cloud].” That is why, initially, customers of the cloud service will not be allowed to upload personal content but only that acquired from the company.

The fact that the adult entertainment industry is first off the starting block shouldn’t come as a surprise to many. After all, it’s this industry that has been responsible for the adoption and development of several technologies that we take for granted today, such as online payment systems, video streaming, live chat and traffic optimization. In fact, its support has been instrumental in deciding which of two competing technologies eventually came out on top, no pun intended, such as VCR vs Betamax and Blu-Ray vs HD.

As Boyer put it, “Our strategy is when a new technology comes out, we need to do it first and best. Everyone used to think that the secret to succeeding in this business was strictly about the quality of the porn. We know it is more than that. In the early days of Web porn, what separated [winners and losers] was the quality of hosting. People hated buffering.”

Although the industry has also contributed to some of the negative aspects of online experience such as malware, spam and pop-ups, there’s no denying its seminal role in the current connected world of today. Therefore, the big cloud computing players can learn a few things from Pink Visual’s decision to go on the cloud. How the company handles the challenges of providing such a service today will definitely have a bearing on the cloud computing services of tomorrow.

By Sourya Biswas

Sorry, comments are closed for this post.

How Your Business Can Overcome Its Fear of BYOD

How Your Business Can Overcome Its Fear of BYOD

Overcoming BYOD Fear While the popularity of the remote workforce has been on the rise, more and more people are returning to the office to work out of fear that their business data isn’t secure, according to a Neustar report. A whopping 83 percent of respondents are worried about the security of their files, and 27…

Where Is The Tipping Point For The Flying Drone Market?

Where Is The Tipping Point For The Flying Drone Market?

The Flying Drone Market In the past year I have written a number of articles here on CloudTweaks about Drones. I enjoy flying drones. One thing I’ve used my drone for is proving I didn’t need to do the worst fall maintenance job ever. Cleaning the gutters of the house by flying the drone around…

What Should SMEs Do To Prevent Common Mistakes?

What Should SMEs Do To Prevent Common Mistakes?

Spending And Planning Wisely Overview – Billions of pounds from valuable IT and communication (ICT) budgets are wasted each year due to common mistakes in the market. These are some of the pitfalls you should avoid. With small businesses (especially start-ups with online ambitions) relying more and more on their understanding and utilisation of ICT, it’s…

The Four C’s – Cloud, Culture, Clash, Change

The Four C’s – Cloud, Culture, Clash, Change

The Cloud, Culture, Clash, Change “I told the new CTO that this cloud stuff was BS. He came charging in with this ‘cloud first policy’ and look what happened. Previously rock solid systems that had worked for years slowed down and had outages as we tried to run them on the cloud. I doubt that…

Disaster Recovery – A Thing Of The Past!

Disaster Recovery – A Thing Of The Past!

Disaster Recovery  Ok, ok – I understand most of you are saying disaster recovery (DR) is still a critical aspect of running any type of operations. After all – we need to secure our future operations in case of disaster. Sure – that is still the case but things are changing – fast. There are…

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones from Apple, Samsung and HTC (Sponsored post courtesy of Verizon Wireless) The launch of the Galaxy S7 Edge at the Mobile World Congress in Barcelona during February was the first shot in a vintage year for mobile phones. The S7 is an incredible piece of hardware, but launches from HTC and Apple later in the…

Featured Sponsored Articles
How Successful Businesses Ensure Quality Team Communication

How Successful Businesses Ensure Quality Team Communication

Quality Team Communication  (Sponsored post courtesy of Hubgets) Successful team communication and collaboration are as vital to project and overall business success as the quality of products and services an organization develops. We rely on a host of business tools to ensure appropriate customer interactions, sound product manufacturing, and smooth back-end operations. However, the interpersonal relationships…

Featured Sponsored Articles
How To Develop A Business Continuity Plan Using Internet Performance Management

How To Develop A Business Continuity Plan Using Internet Performance Management

Internet Performance Management Planning CDN Performance Series Provided By Dyn In our previous post, we laid out the problems of business continuity and Internet Performance Management in today’s online environment.  In this article, we will take a look at some of the ways you can use traffic steering capabilities to execute business continuity planning and…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor