Unlikely Lessons For The Cloud Computing Industry

Cloud Computing Industry

It may be difficult to admit, but cloud computing has a lot to learn from that one industry that has a huge number of consumers, most of whom wouldn’t admit to being consumers – the pornographic industry. We will try not to be judgmental here, but consider the adult entertainment industry (definitely a more euphemism) in the light of its willingness to embrace and extend new technologies, including the nascent one of cloud computing.

Where established players like Google are still dithering, the adult entertainment industry has taken the lead – cloud-based storage and playback of movies. Pink Visual.com , an established name in the business, has decided to allow its customers to store clips they buy from the studio on the company’s servers. For a one-time payment, customers can access their films from PVLocker.com anytime and as often as they choose.

This development stems from the reliance of the industry on the movie-watching experience, and cloud computing offers the opportunity to provide something extra to paying customers. Although Pink Visual is the first mover, this idea of on-demand storage and playback is not new. There were reports last year of talks between movie studios and IT players like Google and Apple to develop “digital shelves” where users could store movies, songs, and other media, with the freedom to access them from anywhere through Internet-enabled devices.

Although it is clear that cloud computing can greatly enhance the movie-watching and music-listening experience, there have been little development in this field, mainly due to copyright issues. While there have been cloud-based music services like Lala and mp3.com, they have faced flak from large music labels and have had to shut down (for mp3.com) or get acquired (for Lala).

That is why the executives at Pink Visual are treading lightly.

As company spokesman Quentin Boyer explained, “We don’t want to accidentally have a lot of liability. We don’t want to become fertile ground for copyright infringement [should users upload pirated content to the company’s cloud].” That is why, initially, customers of the cloud service will not be allowed to upload personal content but only that acquired from the company.

The fact that the adult entertainment industry is first off the starting block shouldn’t come as a surprise to many. After all, it’s this industry that has been responsible for the adoption and development of several technologies that we take for granted today, such as online payment systems, video streaming, live chat and traffic optimization. In fact, its support has been instrumental in deciding which of two competing technologies eventually came out on top, no pun intended, such as VCR vs Betamax and Blu-Ray vs HD.

As Boyer put it, “Our strategy is when a new technology comes out, we need to do it first and best. Everyone used to think that the secret to succeeding in this business was strictly about the quality of the porn. We know it is more than that. In the early days of Web porn, what separated [winners and losers] was the quality of hosting. People hated buffering.”

Although the industry has also contributed to some of the negative aspects of online experience such as malware, spam and pop-ups, there’s no denying its seminal role in the current connected world of today. Therefore, the big cloud computing players can learn a few things from Pink Visual’s decision to go on the cloud. How the company handles the challenges of providing such a service today will definitely have a bearing on the cloud computing services of tomorrow.

By Sourya Biswas

Sorry, comments are closed for this post.

Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

The Security Gap: What Is Your Core Strength?

The Security Gap: What Is Your Core Strength?

The Security Gap You’re out of your mind if you think blocking access to file sharing services is filling a security gap. You’re out of your mind if you think making people jump through hoops like Citrix and VPNs to get at content is secure. You’re out of your mind if you think putting your…

Protecting Devices From Data Breach: Identity of Things (IDoT)

Protecting Devices From Data Breach: Identity of Things (IDoT)

How to Identify and Authenticate in the Expanding IoT Ecosystem It is a necessity to protect IoT devices and their associated data. As the IoT ecosystem continues to expand, the need to create an identity to newly-connected things is becoming increasingly crucial. These ‘things’ can include anything from basic sensors and gateways to industrial controls…

The Future Of Cloud Storage And Sharing…

The Future Of Cloud Storage And Sharing…

Box.net, Amazon Cloud Drive The online (or cloud) storage business has always been a really interesting industry. When we started Box in 2005, it was a somewhat untouchable category of technology, perceived to be a commodity service with low margins and little consumer willingness to pay. All three of these factors remain today, but with…

Cloud-Based or On-Premise ERP Deployment? Find Out

Cloud-Based or On-Premise ERP Deployment? Find Out

ERP Deployment You know how ERP deployment can improve processes within your supply chain, and the things to keep in mind when implementing an ERP system. But do you know if cloud-based or on-premise ERP deployment is better for your company or industry? While cloud computing is becoming more and more popular, it is worth…

Beacons Flopped, But They’re About to Flourish in the Future

Beacons Flopped, But They’re About to Flourish in the Future

Cloud Beacons Flying High When Apple debuted cloud beacons in 2013, analysts predicted 250 million devices capable of serving as iBeacons would be found in the wild within weeks. A few months later, estimates put the figure at just 64,000, with 15 percent confined to Apple stores. Beacons didn’t proliferate as expected, but a few…

Having Your Cybersecurity And Eating It Too

Having Your Cybersecurity And Eating It Too

The Catch 22 The very same year Marc Andreessen famously said that software was eating the world, the Chief Information Officer of the United States was announcing a major Cloud First goal. That was 2011. Five years later, as both the private and public sectors continue to adopt cloud-based software services, we’re interested in this…

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises The surface costs might give you pause, but the cost of diminishing your differentiators is far greater. Will a shift to the cloud save you money? Potential savings are historically the main business driver cited when companies move to the cloud, but it shouldn’t be viewed as a cost-saving exercise. There…

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Federal Government Cloud Adoption No one has ever accused the U.S. government of being technologically savvy. Aging software, systems and processes, internal politics, restricted budgets and a cultural resistance to change have set the federal sector years behind its private sector counterparts. Data and information security concerns have also been a major contributing factor inhibiting the…