The Lighter Side Of The Cloud – Delegation
The Lighter Side Of The Cloud – Security Overkill
The Lighter Side Of The Cloud – Help Desk

Unlikely Lessons For The Cloud Computing Industry

Unlikely Lessons For The Cloud Computing Industry

“Experience: that most brutal of teachers. But you learn, my God do you learn.”
– C.S. Lewis (1898-1963), British scholar and novelist.

It may be difficult to admit, but cloud computing has a lot to learn from that one industry that has a huge number of consumers, most of whom wouldn’t admit to being consumers – the pornographic industry. We will try not to be judgmental here, but consider the adult entertainment industry (definitely a more euphemism) in the light of its willingness to embrace and extend new technologies, including the nascent one of cloud computing.

Where established players like Google are still dithering, the adult entertainment industry has taken the lead – cloud-based storage and playback of movies. Pink Visual.com , an established name in the business, has decided to allow its customers to store clips they buy from the studio on the company’s servers. For a one-time payment, customers can access their films from PVLocker.com anytime and as often as they choose.

This development stems from the reliance of the industry on the movie-watching experience, and cloud computing offers the opportunity to provide something extra to paying customers. Although Pink Visual is the first mover, this idea of on-demand storage and playback is not new. There were reports last year of talks between movie studios and IT players like Google and Apple to develop “digital shelves” where users could store movies, songs, and other media, with the freedom to access them from anywhere through Internet-enabled devices.

Although it is clear that cloud computing can greatly enhance the movie-watching and music-listening experience, there have been little development in this field, mainly due to copyright issues. While there have been cloud-based music services like Lala and mp3.com, they have faced flak from large music labels and have had to shut down (for mp3.com) or get acquired (for Lala).

That is why the executives at Pink Visual are treading lightly.

As company spokesman Quentin Boyer explained, “We don’t want to accidentally have a lot of liability. We don’t want to become fertile ground for copyright infringement [should users upload pirated content to the company’s cloud].” That is why, initially, customers of the cloud service will not be allowed to upload personal content but only that acquired from the company.

The fact that the adult entertainment industry is first off the starting block shouldn’t come as a surprise to many. After all, it’s this industry that has been responsible for the adoption and development of several technologies that we take for granted today, such as online payment systems, video streaming, live chat and traffic optimization. In fact, its support has been instrumental in deciding which of two competing technologies eventually came out on top, no pun intended, such as VCR vs Betamax and Blu-Ray vs HD.

As Boyer put it, “Our strategy is when a new technology comes out, we need to do it first and best. Everyone used to think that the secret to succeeding in this business was strictly about the quality of the porn. We know it is more than that. In the early days of Web porn, what separated [winners and losers] was the quality of hosting. People hated buffering.”

Although the industry has also contributed to some of the negative aspects of online experience such as malware, spam and pop-ups, there’s no denying its seminal role in the current connected world of today. Therefore, the big cloud computing players can learn a few things from Pink Visual’s decision to go on the cloud. How the company handles the challenges of providing such a service today will definitely have a bearing on the cloud computing services of tomorrow.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

Sorry, comments are closed for this post.

Support

Recent

Beyond Gaming: Three Practical Applications For Oculus Rift

Beyond Gaming: Three Practical Applications For Oculus Rift

Three Practical Applications For Oculus Rift  Since the announcement of the Oculus Rift in 2012 gamers and game developers alike have been frenzied trying to both get their hands on the unit or build their own proprietary VR machine. The VR gold rush has since lead to the announcement of Project Morpheus from Sony and…

The Lighter Side Of The Cloud – Due Diligence

The Lighter Side Of The Cloud – Due Diligence

By David Fletcher Please support our comics by sharing, licensing or visiting our cloud sponsors (Below). Your support goes a long way in allowing us to continue to produce our lighthearted comics each week.   About Latest Posts souryaSourya Biswas is a former risk analyst who has worked with several financial organizations of international repute,…

Popular

Internet Of Things – Industrial Robots And Virtual Monitoring

Internet Of Things – Industrial Robots And Virtual Monitoring

Internet Of Things – Industrial Robots And Virtual Monitoring One of the hottest topics in Information and Communication Technology (ICT) is the Internet of Things (IOT). According to the report of International Telecommunication Union (2012), “the Internet of things can be perceived as a vision with technological and societal implications. It is considered as a…

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at least one cloud-based application.…

The Cloud Above Our Home

The Cloud Above Our Home

Our Home – Moving All Things Into The Cloud The promise of a smart home had excited the imagination of the movie makers long ago. If you have seen any TV shows in the nineties or before, the interpretation presented itself to us as a computerized personal assistant or a robot housekeeper. It was smart,…

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations Everyone knows what the cloud is, but does everybody know where the cloud is? We try to answer that as we look at some of the most unusual data centre locations in the world. Under the Eyes of a Deity Deep beneath the famous Uspenski Cathedral in the…

PaaS vs Docker – why is it such a heated debate?

PaaS vs Docker – why is it such a heated debate?

PaaS vs Docker Docker started as just a software container on top of a Linux operating system which seemed like a simple optimization for a fat hypervisor. Its disruptive force however comes from the fact that it does force us to rethink many of the layers of the cloud stack. Starting from the way we…

Sponsored Posts

Moving From Email Into The Cloud

Moving From Email Into The Cloud

Mobile Collaboration In The Cloud Imagine that you, as a manager, are told by the powers that be that you have to find “efficiencies” within your department that will result in one million dollars of savings annually. You struggle with this. You send an email to everyone on your senior team. “Where can we save…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising