Top 25 European Cloud Computing Rising Stars: Mvine

Serial entrepreneur Frank Joshi founded Mvine Ltd. in 2005 as an online record label and music social network but he soon realized that B2B cloud platforms have great market growth potential and Mvine platform was re-designed to serve also as a social businesses software system. Recently, the company released its new social business platform in the United Kingdom and most experts agree that Mvine is trying to set foot at markets traditionally occupied by business collaboration platforms like Microsoft Sharepoint and Salesforce Chatter. The UK-based company also faces other serious competitors like Google Docs cloud-based service and platform and the Jive Jive social networking platform.

The company claims its cloud-based platform is more secure and more capable that other similar products offered as Software as a Service (SaaS). Unlike other platforms, Mvine bets on niche markets trying to serve particular communities, rejecting the one-size-fits-all business model applied by leading companies in the field.

People think that the internet has changed the way people do business, ironically in some respects it has and it hasn’t: the internet hasn’t replaced human communications, it has enhanced them. At the same time it takes the drudgery out of mundane processes and allows people to focus on the content of messaging, letting the technical worry about distribution. Mvine’s technology tries to find better ways to do transactional processes which will typically involve people not machines,”Frank Joshi explains in a statement on the company’s website.

The company develops a variety of portals that are based on open source software like Debian (Stable), PostgreSQL, Apache and Perl. The platform offers the usual advantages of cloud computing and open source technologies like scalability, high level of customization and acceptable degree of security functionality. Mvine uses Perl’s Mason HTML template software that allows each page users see to be unique for it is dynamically created after user’s log in.

The Mvine platform features capabilities offered by all major cloud collaboration platforms like upload and management of documents, text, images, audio, and video. Users are allowed to create unlimited number of groups and subgroups while various types of communication are available – live/passive communication, instant messaging, video conferencing and telephone calls are offered within the platform. The company has integrated a BI platform in the system, allowing customers to get detailed reports on various events occurring on the website. In addition, reporting can be cross referenced with and linked to other databases.

Mvine develops and supports different types of portals in four different categories: customer portals, business communities, alumni & diversity portals, and membership portals. The first one provides businesses with the ability to run customized dashboards aimed to deliver a customer-centric experience. Customer portals feature central document repository and management areas while providing instant messaging, private messaging, telephony and discussion groups functionality.

The platform offers extended functionality to business communities by allowing organizations to connect remote offices and teams, including mobile employees, through a cloud-based service. Mvine’s cloud platform boasts secure environment for enterprises to share and collaborate on various projects in different file formats, providing unified content management and cloud storage facility.

The company develops two major types of cloud-based social software for alumni & diversity communities. Alumni Communities for schools allows customers to manage and administer their community portals while publishing important information about the school and its activities. The platform also features tools for mass communicating messages to community members although this cannot be considered an advanced functionality anymore. Alumni communities for businesses provide similar functionality, betting on social networking as a tool for creation of devoted communities that can assist business development.

Membership portals offered by Mvine take advantage of available cloud computing technologies providing instant messaging, telephony and video conferencing functionality. Portal owners can create different subscription levels and get a holistic view of the site and coherent analysis.

Recently, Mvine’s platform has been adopted by a number of clients, including British Telecom, that are eager to outsource their document management and online communications to the Cloud. The platform features integrated document management, CRM, data integration, content publishing, security, identity management, online communications and business intelligence (BI) and analytics, functionality, which makes it a real competitor to rival services offered by mastodons like Microsoft and Google. At present, the company is targeting primarily the financial services sector and insurance companies in particular. Mvine established a subsidiary company, named Exvine, to target the insurance industry with former former Lloyds of London chief information officer Chris Rawson heading the new business unit.

Mvine loudly announced the launch of its businesses collaboration platform in the cloud but it is hard to assess whether it will be able to grab significant market share in the coming years. Nevertheless, the company is aiming at business sectors that rarely experience financial difficulties and, provided that its platform is well accepted, it could witness fast paced growth of its services. Mvine has long been on the radar of those interested in cloud computing start-ups but it finally unveiled a solution that can help the company to set foot at the lucrative market for online collaboration and cloud-based B2B services.

By Kiril Kirilov

Sorry, comments are closed for this post.

Comic
LAVABIT, EDWARD SNOWDEN, AND THE LEGAL BATTLE FOR PRIVACY

LAVABIT, EDWARD SNOWDEN, AND THE LEGAL BATTLE FOR PRIVACY

The Legal Battle For Privacy In early June 2013, Edward Snowden made headlines around the world when he leaked information about the National Security Agency (NSA) collecting the phone records of tens of millions of Americans. It was a dramatic story. Snowden flew to Hong Kong and then Russia to avoid deportation to the US,…

HOW THE CFAA RULING AFFECTS INDIVIDUALS AND PASSWORD-SHARING

HOW THE CFAA RULING AFFECTS INDIVIDUALS AND PASSWORD-SHARING

Individuals and Password-Sharing With the 1980s came the explosion of computing. In 1980, the Commodore ushered in the advent of home computing. Time magazine declared 1982 was “The Year of the Computer.” By 1983, there were an estimated 10 million personal computers in the United States alone. As soon as computers became popular, the federal government…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data The modern enterprise is digital. It relies on accurate and timely data to support the information and process needs of its workforce and its customers. However, data suffers from a likability crisis. It’s as essential to us as oxygen, but because we don’t see it, we take it for granted.…

The Security Gap: What Is Your Core Strength?

The Security Gap: What Is Your Core Strength?

The Security Gap You’re out of your mind if you think blocking access to file sharing services is filling a security gap. You’re out of your mind if you think making people jump through hoops like Citrix and VPNs to get at content is secure. You’re out of your mind if you think putting your…

The Fully Aware, Hybrid-Cloud Approach

The Fully Aware, Hybrid-Cloud Approach

Hybrid-Cloud Approach For over 20 years, organizations have been attempting to secure their networks and protect their data. However, have any of their efforts really improved security? Today we hear journalists and industry experts talk about the erosion of the perimeter. Some say it’s squishy, others say it’s spongy, and yet another claims it crunchy.…

Security: Avoiding A Hatton Garden-Style Data Center Heist

Security: Avoiding A Hatton Garden-Style Data Center Heist

Data Center Protection In April 2015, one of the world’s biggest jewelry heists occurred at the Hatton Garden Safe Deposit Company in London. Posing as workmen, the criminals entered the building through a lift shaft and cut through a 50cm-thick concrete wall with an industrial power drill. Once inside, the criminals had free and unlimited…

Are CEO’s Missing Out On Big Data’s Big Picture?

Are CEO’s Missing Out On Big Data’s Big Picture?

Big Data’s Big Picture Big data allows marketing and production strategists to see where their efforts are succeeding and where they need some work. With big data analytics, every move you make for your company can be backed by data and analytics. While every business venture involves some level of risk, with big data, that risk…

Most Active Internet Of Things Investors In The Last 5 Years

Most Active Internet Of Things Investors In The Last 5 Years

Most Active Internet Of Things Investors A recent BI Intelligence report claimed that the Internet of Things (IoT) is on its way to becoming the largest device market in the world. Quite naturally, such exponential growth of the IoT market has prompted a number of high-profile corporate investors and smart money VCs to bet highly…

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to helping teams win…

5 Reasons Why Your Startup Will Grow Faster In The Cloud

5 Reasons Why Your Startup Will Grow Faster In The Cloud

Cloud Startup Fast-tracking Start-ups face many challenges, the biggest of which is usually managing growth. A start-up that does not grow is at constant risk of failure, whereas a new business that grows faster than expected may be hindered by operational constraints, such as a lack of staff, workspace and networks. It is an unfortunate…

The Business of Security: Avoiding Risks

The Business of Security: Avoiding Risks

The Business of Security Security is one of those IT concerns that aren’t problematic until disaster strikes. It might be tomorrow, it could be next week or next year. The fact is that poor security leaves businesses wide open for data loss and theft. News outlets just skim the surface, but hackers cost business up…

5 Considerations You Need To Review Before Investing In Data Analytics

5 Considerations You Need To Review Before Investing In Data Analytics

Review Before Investing In Data Analytics Big data, when handled properly, can lead to big change. Companies in a wide variety of industries are partnering with data analytics companies to increase operational efficiency and make evidence-based business decisions. From Kraft Foods using business intelligence (BI) to cut customer satisfaction analysis time in half, to a…

Cloud Computing Then & Now

Cloud Computing Then & Now

The Evolving Cloud  From as early as the onset of modern computing, the possibility of resource distribution has been explored. Today’s cloud computing environment goes well beyond what most could even have imagined at the birth of modern computing and innovation in the field isn’t slowing. A Brief History Matillion’s interactive timeline of cloud begins…

Expert Insights Into The Yahoo Breach

Expert Insights Into The Yahoo Breach

Yahoo Breach Latest reports suggest that the recent Yahoo! data breach may exceed 500 million records, with some sources implying millions more records penetrated, upping the total number of records stolen in various recent hacks to approximately 3.5 billion. CloudTweaks spoke to Kevin O’Brien, CEO of GreatHorn, for expert insight into this latest violation. GreatHorn…

Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle different functions, a multitude of apps require public and private-facing components to work in tandem. Placing these apps in entirely public-facing platforms and networks simplifies the process, but at the cost of security vulnerabilities. Locating everything…

Big Data’s Significant Role In Fintech

Big Data’s Significant Role In Fintech

Data Banking Fintech covers a range of financial fields such as retail banking, investments, and lending and thanks to the mobile and internet innovations of late is a thriving sector. Offering improvements which drive customer satisfaction and education in an area previously inscrutable and dictated by gigantic inflexible corporations, fintech is helping put the power…

Battle of the Clouds: Multi-Instance vs. Multi-Tenant

Battle of the Clouds: Multi-Instance vs. Multi-Tenant

Multi-Instance vs. Multi-Tenant The cloud is part of everything we do. It’s always there backing up our data, pictures, and videos. To many, the cloud is considered to be a newer technology. However, cloud services actually got their start in the late 90s when large companies used it as a way to centralize computing, storage,…

Infographic: 9 Things To Know About Business Intelligence (BI) Software

Infographic: 9 Things To Know About Business Intelligence (BI) Software

Business Intelligence (BI) Software  How does your company track its data? It’s a valuable resource—so much so that it’s known as Business Intelligence, or BI. But using it, integrating it into your daily processes, that can be significantly difficult. That’s why there’s software to help. But when it comes to software, there are lots of…