Google Jumps In Line To Compete With Amazon and Netflix
Two weeks ago Amazon announced the launch of a new Prime members: unlimited, commercial-free, instant streaming of more than 5,000 movies and TV shows.
And now it sounds like Google with be revising their YouTube service:
Based on a WSJ Report:
“Google Inc. is working on a major overhaul of YouTube as it tries to position itself for the rise of televisions that let people watch online video in their living rooms, according to people familiar with the matter.
YouTube is looking to compete with broadcast and cable television, some of these people said, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.
The site is planning a series of changes to its home page to highlight sets of “channels” around topics such as arts and sports. About 20 or so of those channels will feature several hours of professionally produced original programming a week, some of these people said. Additional channels would be assembled from content already on the site.
It is planning to spend as much as $100 million to commission low-cost content designed exclusively for the Web, people familiar with the matter said.”
From the looks of it we can expect a lot of fireworks in the near future from a number of industry players.
On one side, you have the Movie industry old school types which include: Warner Bros, Paramount, 20th Century Fox, Disney, Sony, Universal and on the other side the more forward thinking companies: Amazon, Google, Netflix and Hulu.
How will this all play out? Well, stand in line like the rest of us and wait and see…