LinkShare Develops Marketing Application with Microsoft Cloud

LinkShare Develops Marketing Application with Microsoft Cloud

LinkShare is using Microsoft’s Cloud Services Platform to develop the next generation of online performance marketing application LinkShare Lightning.

This online performance marketing firm decided to use Windows Azure after evaluating the cloud computing offerings from Amazon Web Services and Google App Engine.

Microsoft claims its massively scalable and cost-effective cloud platform can enable customers to easily build, host and dynamically scale applications and services through the Microsoft data centers all across the world.

LinkShare expects annual savings of up to several million dollars in hardware, software and development costs by using Windows Azure and Microsoft SQL Azure.

These savings will enable the company to invest more in research, innovation and customer feature requests.

Commenting on the rationale of this strategic move, LinkShare said that they wanted to create a scalable solution that could handle peak holiday-season Internet traffic without investing in expensive IT infrastructure.

Developers used Windows Azure, Microsoft SQL Azure, SQL Server 2008 Enterprise and .NET Framework 4 to create a solution that is expected to handle over 1 billion impressions per day.

Cloud innovation and feature development are proceeding at a fast pace at Microsoft, which made Windows Azure a great choice,” said James Chen, chief technology officer of LinkShare Labs. “With a steady stream of new Windows Azure development tools at its disposal, our team of three developers built LinkShare Lightning in just three months, putting us that much closer to our vision of a global, cloud-based, online performance marketing solution.”

Retailers need an online performance marketing platform that can accommodate sudden changes in workload without the burden of costly management costs,” said Doug Hauger, general manager of the Cloud Infrastructure Services Product Management Group at Microsoft. “By leveraging the power of the Windows Azure platform, LinkShare is creating a scalable solution that can be easily customized to grow with the needs of its customers.”

By Anuradha Shukla

Sorry, comments are closed for this post.

Comic
When Sci-Fi Predictions Come To Fruition

When Sci-Fi Predictions Come To Fruition

Evolution of Technologies To paraphrase science fiction author Arthur C. Clark, those who make predictions about the future are either “considered conservative now and mocked later, or mocked now and proved right when they are no longer around to enjoy the acclaim.” The one thing we can be sure about, Clark ventured, is that “[the…

Facebook Hopes To Extend Internet Connectivity With Solar-Powered Drones

Facebook Hopes To Extend Internet Connectivity With Solar-Powered Drones

Facebook Inc (FB.O) said on Thursday it had completed a successful test flight of a solar-powered drone that it hopes will help it extend internet connectivity to every corner of the planet. Aquila, Facebook’s lightweight, high-altitude aircraft, flew at a few thousand feet for 96 minutes in Yuma, Arizona, Chief Executive Mark Zuckerberg wrote in…

When Will Women In Tech Become The Norm?

When Will Women In Tech Become The Norm?

Tech Diversity It is well known that the technology industry has been dominated by men, but it is also clear that the industry is working to change that. Diversity in the tech industry, especially where it applies to women in tech, has been a topic of discussion for years. Recently the Washington Technology Industry Association…

Four Keys For Telecoms Competing In A Digital World

Four Keys For Telecoms Competing In A Digital World

Competing in a Digital World Telecoms, otherwise largely known as Communications Service Providers (CSPs), have traditionally made the lion’s share of their revenue from providing pipes and infrastructure. Now CSPs face increased competition, not so much from each other, but with digital service providers (DSPs) like Netflix, Google, Amazon, Facebook, and Apple, all of whom…

Edtech and Virtual Reality – Exciting Learning Environment

Edtech and Virtual Reality – Exciting Learning Environment

Customizing Edutech Customized edtech learning solutions are becoming more commonplace as the education industry recognises their potential and begins transforming the traditional structures so as to incorporate innovative developments. From textbooks to tablets, chalkboards to virtual reality, edtech promises not only dynamic and exciting learning environments but better learning strategies and solutions. Virtual Reality and…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

Protecting Devices From Data Breach: Identity of Things (IDoT)

Protecting Devices From Data Breach: Identity of Things (IDoT)

How to Identify and Authenticate in the Expanding IoT Ecosystem It is a necessity to protect IoT devices and their associated data. As the IoT ecosystem continues to expand, the need to create an identity to newly-connected things is becoming increasingly crucial. These ‘things’ can include anything from basic sensors and gateways to industrial controls…

Are Cloud Solutions Secure Enough Out-of-the-box?

Are Cloud Solutions Secure Enough Out-of-the-box?

Out-of-the-box Cloud Solutions Although people may argue that data is not safe in the Cloud because using cloud infrastructure requires trusting another party to look after mission critical data, cloud services actually are more secure than legacy systems. In fact, a recent study on the state of cloud security in the enterprise market revealed that…

The Security Gap: What Is Your Core Strength?

The Security Gap: What Is Your Core Strength?

The Security Gap You’re out of your mind if you think blocking access to file sharing services is filling a security gap. You’re out of your mind if you think making people jump through hoops like Citrix and VPNs to get at content is secure. You’re out of your mind if you think putting your…

Are Women Discriminated Against In The Tech Sector?

Are Women Discriminated Against In The Tech Sector?

Women Discriminated Against In Tech Sector It is no secret that the tech industry is considered sexist since most women are paid less than men; there are considerably fewer women in tech jobs; and generally men get promoted above women. Yet the irony is twofold. Firstly, there is an enormous demand for employees with skills…

Cloud Infographic – Guide To Small Business Cloud Computing

Cloud Infographic – Guide To Small Business Cloud Computing

Small Business Cloud Computing Trepidation is inherently attached to anything that involves change and especially if it involves new technologies. SMBs are incredibly vulnerable to this fear and rightfully so. The wrong security breach can incapacitate a small startup for good whereas larger enterprises can reboot their operations due to the financial stability of shareholders. Gordon Tan contributed an…

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at least one cloud-based application.…

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some of the exciting…

Cloud Computing Then & Now

Cloud Computing Then & Now

The Evolving Cloud  From as early as the onset of modern computing, the possibility of resource distribution has been explored. Today’s cloud computing environment goes well beyond what most could even have imagined at the birth of modern computing and innovation in the field isn’t slowing. A Brief History Matillion’s interactive timeline of cloud begins…

Report: Enterprise Cloud Computing Moves Into Mature Growth Phase

Report: Enterprise Cloud Computing Moves Into Mature Growth Phase

Verizon Cloud Report Enterprises using the cloud, even for mission-critical projects, is no longer new or unusual. It’s now firmly established as a reliable workhorse for an organization and one that can deliver great value and drive transformation. That’s according to a new report from Verizon entitled “State of the Market: Enterprise Cloud 2016.” which…