LinkShare Develops Marketing Application with Microsoft Cloud

LinkShare Develops Marketing Application with Microsoft Cloud

LinkShare is using Microsoft’s Cloud Services Platform to develop the next generation of online performance marketing application LinkShare Lightning.

This online performance marketing firm decided to use Windows Azure after evaluating the cloud computing offerings from Amazon Web Services and Google App Engine.

Microsoft claims its massively scalable and cost-effective cloud platform can enable customers to easily build, host and dynamically scale applications and services through the Microsoft data centers all across the world.

LinkShare expects annual savings of up to several million dollars in hardware, software and development costs by using Windows Azure and Microsoft SQL Azure.

These savings will enable the company to invest more in research, innovation and customer feature requests.

Commenting on the rationale of this strategic move, LinkShare said that they wanted to create a scalable solution that could handle peak holiday-season Internet traffic without investing in expensive IT infrastructure.

Developers used Windows Azure, Microsoft SQL Azure, SQL Server 2008 Enterprise and .NET Framework 4 to create a solution that is expected to handle over 1 billion impressions per day.

Cloud innovation and feature development are proceeding at a fast pace at Microsoft, which made Windows Azure a great choice,” said James Chen, chief technology officer of LinkShare Labs. “With a steady stream of new Windows Azure development tools at its disposal, our team of three developers built LinkShare Lightning in just three months, putting us that much closer to our vision of a global, cloud-based, online performance marketing solution.”

Retailers need an online performance marketing platform that can accommodate sudden changes in workload without the burden of costly management costs,” said Doug Hauger, general manager of the Cloud Infrastructure Services Product Management Group at Microsoft. “By leveraging the power of the Windows Azure platform, LinkShare is creating a scalable solution that can be easily customized to grow with the needs of its customers.”

By Anuradha Shukla

Sorry, comments are closed for this post.

Comic
Cukes and the Cloud

Cukes and the Cloud

The Cloud, through bringing vast processing power to bear inexpensively, is enabling artificial intelligence. But, don’t think Skynet and the Terminator. Think cucumbers! Artificial Intelligence (A.I.) conjures up the images of vast cool intellects bent on our destruction or at best ignoring us the way we ignore ants. Reality is a lot different and much…

Ransomware’s Great Lessons

Ransomware’s Great Lessons

Ransomware The vision is chilling. It’s another busy day. An employee arrives and logs on to the network only to be confronted by a locked screen displaying a simple message: “Your files have been captured and encrypted. To release them, you must pay.” Ransomware has grown recently to become one of the primary threats to…

InformationWeek Reveals Top 125 Vendors Taking the Technology Industry by Storm

InformationWeek Reveals Top 125 Vendors Taking the Technology Industry by Storm

InformationWeek Reveals Top 125 Vendors Five-part series details companies to watch across five essential technology sectors SAN FRANCISCO, Sept. 27, 2016 /PRNewswire/ — InformationWeek released its list of “125 Vendors to Watch” in 2017. Selected by InformationWeek’s expert editorial team, the companies listed fall into one of five key themes: infrastructure, security, cloud, data management and…

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Connected Vehicles From cars to combines, the IoT market potential of connected vehicles is so expansive that it will even eclipse that of the mobile phone. Connected personal vehicles will be the final link in a fully connected IoT ecosystem. This is an incredibly important moment to capitalize on given how much time people spend…

Embedded Sensors and the Wearable Personal Cloud

Embedded Sensors and the Wearable Personal Cloud

The Wearable Personal Cloud Wearable tech is one avenue of technology that’s encouraging cloud connections and getting us all onto interconnected networks, and with the continued miniaturization and advancement of computing the types of wearable tech are always expanding and providing us with new opportunities. A few years ago, smartwatches were rather clunky devices with…

The Rise Of BI Data And How To Use It Effectively

The Rise Of BI Data And How To Use It Effectively

The Rise of BI Data Every few years, a new concept or technological development is introduced that drastically improves the business world as a whole. In 1983, the first commercially handheld mobile phone debuted and provided workers with an unprecedented amount of availability, leading to more productivity and profits. More recently, the Cloud has taken…

Having Your Cybersecurity And Eating It Too

Having Your Cybersecurity And Eating It Too

The Catch 22 The very same year Marc Andreessen famously said that software was eating the world, the Chief Information Officer of the United States was announcing a major Cloud First goal. That was 2011. Five years later, as both the private and public sectors continue to adopt cloud-based software services, we’re interested in this…

Digital Twin And The End Of The Dreaded Product Recall

Digital Twin And The End Of The Dreaded Product Recall

The Digital Twin  How smart factories and connected assets in the emerging Industrial IoT era along with the automation of machine learning and advancement of artificial intelligence can dramatically change the manufacturing process and put an end to the dreaded product recalls in the future. In recent news, Samsung Electronics Co. has initiated a global…

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Speed, flexibility, and innovation require multiple cloud services As businesses seek new paths to innovation, racing to market with new features and products, cloud services continue to grow in popularity. According to Gartner, 88% of total compute will be cloud-based by 2020, leaving just 12% on premise. Flexibility remains a key consideration, and…

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart  Breaches Formal verification is not a new concept. In a nutshell, the process uses sophisticated math to prove or disprove whether a system achieves its desired functional specifications. It is employed by organizations that build products that absolutely cannot fail. One of the reasons NASA rovers are still roaming Mars…

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to helping teams win…

Cloud Infographic: IoT For Automotive Deconstructed

Cloud Infographic: IoT For Automotive Deconstructed

IoT For Automotive Deconstructed The IoT automotive industry is moving rapidly with many exciting growth opportunities available. We’ve written about some of the risks and benefits as well as some of the players involved. One thing for certain as that the auto industry is starting to take notice and we can expect the implementation of a…

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus Shadow IT, a phenomenon defined as building internal IT systems without the official organizational approval has been a growing concern for CIOs over the last few years. In 2015, it climbed to the top of the list of the emerging IT threats, with as much as 83% CIOs reporting…

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some of the exciting…

Cloud Infographic: The Future of File Storage

Cloud Infographic: The Future of File Storage

 The Future of File Storage A multi-billion dollar market Data storage has been readily increasing for decades. In 1989, an 8MB Macintosh Portable was top of the range; in 2006, the Dell Inspiron 6400 became available, boasting 160GB; and now, we have the ‘Next Generation’ MacBook Pro with 256GB of storage built in. But, of course,…

Protecting Your Web Applications In A Hybrid Cloud Environment

Protecting Your Web Applications In A Hybrid Cloud Environment

Protecting Your Web Applications It’s no secret that organizations are embracing the cloud and all the benefits that it entails. Whether its cost savings, increased flexibility or enhanced productivity – businesses around the world are leveraging the cloud to scale their business and better serve their customers. They are using a variety of cloud solutions…