Microsoft Introduces Cloud ERP Solution through Microsoft Dynamics AX 2012
Microsoft top managers announced plans to take Microsoft Dynamics ERP solutions to the cloud at the opening of Convergence 2011 in Atlanta, Georgia, affirming that the software behemoth considers every single option to grab a market share in the market for cloud computing services. Microsoft’s heavyweights, CEO Steve Ballmer and Kirill Tatarinov, corporate vice president for Microsoft Business Solutions, presented Microsoft Dynamics AX 2012 release and encouraged Convergence 2011 visitors to take advantage of cloud solutions based on Microsoft Dynamics ERP and CRM products.
According to the company, the next major releases of Microsoft Dynamics ERP solutions will run on the Windows Azure platform, allowing customers to relocate their systems to the cloud without the help of third party vendors and service providers. The proposed solutions will offer the entire functionality provided by on-premises solutions, the company said in a press release. In addition, customers are able to take advantage of a newly released Microsoft Dynamics Cloud Partner Profitability Guide, which is aimed at unearthing essential success factors effecting business processes optimization.
The company also unveiled new Microsoft Dynamics cloud-enabled vertical solutions, add-ons and services which will be available via the Microsoft Dynamics Marketplace. Therefore, the company tries to enter a market niche for tailored software products in contrast to Microsoft’s most popular software suites like Microsoft office and the company’s operating system.
Microsoft showed its new ERP solution, Microsoft Dynamics AX 2012, which is depicted as a product featuring a unified business process repository, model-driven architecture, and simplicity originating from built-in collaboration tools and familiar user interface. This goal is not hard to achieve, bearing in mind that most users are pretty familiar with the most of Microsoft’s product lines.
“Microsoft Dynamics AX 2012 frees customers from the electronic concrete that has plagued the ERP industry for so long,” Tatarinov said in a statement. “Customers want flexible yet cost- effective business applications that work the way they do instead of being forced to adapt to the software,” he added.
The company plans to unveil the final release of Microsoft Dynamics AX 2012 in August 2011 while a beta release will be made available to customers in April 2011.
Microsoft is forced to look for ways to diversify its product offerings in the cloud after a growing number of peers and start-up software vendors started cloud-tailored solutions to businesses around the globe. The Redmond, Washington-based company is already a big player in the cloud computing market but more and more innovative software companies provide solutions that are entirely cloud-based, lowering the costs of running various types of businesses and Microsoft begins to realize that it could lose market share if fails to address this market trend in a timely manner.
Microsoft Dynamics ERP solutions are yet to be tested by the business community worldwide and one could expect a satisfactory quality of the service and functionality provided by the new cloud solution although Microsoft is famous for fixing and patching its software on the move. Nevertheless, entrepreneurs should expect a solid cloud solution that will offer expected level of scalability and customization although Microsoft can hardly provide solutions tailored to the extent offered by smaller and more flexible software vendors, including developers of open source software products.
By Kiril Kirilov
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