How Lady Gaga Punctured Amazon’s Cloud Computing Balloon

How Lady Gaga Punctured Amazon’s Cloud Computing Balloon

It is a safe guess that most of the regular readers on this website are not fans of Lady Gaga; so, here’s a brief outline:

Born March 28, 1986 and named Stefani Joanne Angelina Germanotta, Lady Gaga came to prominence with her first album, “The Fame”, released in 2008. Since then, she has won five Grammys besides selling fifteen million albums and fifty-one million singles. She is also famous for notching up 10 million followers on Twitter earlier this month, the highest in the world. In other words, she is extremely popular.

Amazon learned about Lady Gaga’s popularity the hard way when a promotional campaign turned out to be yet another embarrassment for its cloud computing capabilities. As Lady Gaga’s much-awaited album, “Born This Way”, was released on 23 May 2011, Amazon offered her fans a seemingly no-brainer deal – buy the MP3 version for $0.99, a whopping $11 discount over Amazon’s more popular competitor in the online music retailing space iTunes.

Since the deal was valid for one day only, fans expectantly rushed to grab it. Unfortunately for them, and Amazon, the demand was considerably more than expected and ended up stalling Amazon’s servers. As a result, several fans were left holding partial downloads or none at all, and many switched to other retailers, primarily iTunes. Although Amazon did issue a placatory statement that all orders would be honored at the promotional price, the damage had already been done.

Since this promotional deal was being viewed as a major push for Amazon’s newly-launched cloud based service (See: Is Amazon’s Cloud Player a Game changer in the Music Industry?), this failure can, by association, seriously undermine its perception in the market. Going by what one disappointed fan wrote on Twitter, “I guess next time I will pay full price and get the album immediately on iTunes,” this is a valid concern.

However, what is more troubling is that this issue can be seen as a broader failure of cloud computing, especially after Amazon’s recent outage that garnered a lot of bad press (See: Lessons from the Amazon Cloud Outage). Although Amazon tried to put the blame on human failure (See: Did Human Error Cause the Amazon Cloud Computing Outage?), many people did express a distinct lack of confidence in the technology and the company (See: Reactions to the Amazon Cloud Outage and the Company’s Explanation).

Now, Amazon can certainly rebuild its reputation from this fiasco; however, such problems in succeeding months can end up hurting its standing among customers. As with the earlier outage, corporate communication was again an issue with Amazon providing no statement other than the short Twitter post:

We’re currently experiencing very high volume. If you order today, you will get the full @ladygaga album for $.99. Thanks for your patience.”

The Amazon management should be careful of possible incidents in the near future, improve corporate communications and concentrate on building up infrastructure, erring, as always, on the side of caution.

By Sourya Biswas

Sorry, comments are closed for this post.

Dreaming of a Cloud Transition and Transformation Framework

Dreaming of a Cloud Transition and Transformation Framework

Cloud Transition and Transformation Framework Many years ago I was introduced to the concepts that comprise the visual architecture process. During the process of learning about the concepts and process of visual architecture, I adopted many of the concepts, ideas and tools to use in my own processes. In particular, there was a component that…

Are you SURE you are ready for the cloud?

Are you SURE you are ready for the cloud?

Ready For The Cloud? For several years now, people and organizations have been slowly but surely moving their data and applications to the cloud. Whether it is a local private cloud, Hybrid or a fully hosted one, they all have one thing in common: They are no longer tied to physical hardware. That is how…

Are Cloud Solutions Secure Enough Out-of-the-box?

Are Cloud Solutions Secure Enough Out-of-the-box?

Out-of-the-box Cloud Solutions Although people may argue that data is not safe in the Cloud because using cloud infrastructure requires trusting another party to look after mission critical data, cloud services actually are more secure than legacy systems. In fact, a recent study on the state of cloud security in the enterprise market revealed that…

5 Tips For Building A High Growth IT Platform

5 Tips For Building A High Growth IT Platform

5 Tips For Building a High Growth IT Platform Building and maintaining today’s enterprise computing platforms is a lot more challenging than it was in the past. The competitive and fast moving nature of business requires a corporate network capable of meeting a company’s ever changing needs and requirements. For IT, this poses difficult challenges…

It’s Not Delivery, Its Cloud

It’s Not Delivery, Its Cloud

It’s Not Delivery, Its Cloud Earlier in the month I talked about Bouillabaisse a fish stew or as I called it Cloud Bouillabaisse both are heavily reliant on what you put in it. Building on that food theme (I have to stop writing these blogs at dinner time…) I would like to talk about cloud…

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones from Apple, Samsung and HTC (Sponsored post courtesy of Verizon Wireless) The launch of the Galaxy S7 Edge at the Mobile World Congress in Barcelona during February was the first shot in a vintage year for mobile phones. The S7 is an incredible piece of hardware, but launches from HTC and Apple later in the…

Featured Sponsored Articles
How Successful Businesses Ensure Quality Team Communication

How Successful Businesses Ensure Quality Team Communication

Quality Team Communication  (Sponsored post courtesy of Hubgets) Successful team communication and collaboration are as vital to project and overall business success as the quality of products and services an organization develops. We rely on a host of business tools to ensure appropriate customer interactions, sound product manufacturing, and smooth back-end operations. However, the interpersonal relationships…

Featured Sponsored Articles
How To Develop A Business Continuity Plan Using Internet Performance Management

How To Develop A Business Continuity Plan Using Internet Performance Management

Internet Performance Management Planning CDN Performance Series Provided By Dyn In our previous post, we laid out the problems of business continuity and Internet Performance Management in today’s online environment.  In this article, we will take a look at some of the ways you can use traffic steering capabilities to execute business continuity planning and…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor