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U.S. SMBs Prefer Deploying Multiple Cloud Services
U.S. small and medium sized businesses (SMBs) prefer to deploy multiple cloud services, according to recent AMI-Partners research.
“A significant segment of U.S. SMBs prefer to deploy multiple cloud services in order to achieve flexibility, ease of IT management, and lower CAPEX,” says Donald Best of AMI. “This is also driving an evolution in the channel ecosystem, as communications service providers and hosts increasingly offer bundles including productivity suites and other cloud-based applications.”
AMI-Partners specializes in IT, Internet, telecommunications and business services strategy, venture capital, and actionable market intelligence. It specially focuses on global small and medium businesses (SMBs), and extends into large enterprises and home-based businesses.
Findings from this report show these technology buyers are now allocating a larger proportion of their spending to cloud-based services.
This number will further grow by 2015, and this acceleration of migration into the cloud has driven SMB buyers to purchase bundled cloud offerings as opposed to a stand-alone application.
AMI research says that about 38% of U.S. SMBs are now keen on obtaining software as a service (SaaS) as part of a package/bundle. Only 11% of those surveyed are interested in a single service and one third of U.S. SMBs are interested in bundling multiple hosted infrastructure and remotely managed services offerings.
Very few firms (9%) now want a single service.
AMI said it will soon publish its 2011 U.S. SMB Cloud Playbook – Strategic and Tactical GTM Guide. This guide includes detailed preferences for SaaS and hosted infrastructure bundling, as well as hosted unified communications and productivity/collaboration suite bundles.
“Besides showing market size and growth, this research details numerous cloud services bundles and price points, with data showing the attributes driving optimal bundles, as well as revenue uplift,” said Best. “This research also details preferred purchase channel preferences for cloud bundles.”
By Anuradha Shukla