8×8 Introduces Cloud-Based Video Conferencing Service

8×8 Introduces Cloud-Based Virtual Room Service

A new cloud-based video conferencing service from 8×8 is offering an easier, more flexible and significantly more affordable way to collaborate using voice, video and content.

8×8, a provider of innovative cloud communications and computing solutions, is offering these services to businesses of all sizes and claims that it can seamlessly and reliably interoperate with the largest number of participants at the lowest cost.  The new service is based on 8×8’s voice and video IP service platform and unified communications (UC) solutions and Polycom’s UC Intelligent Core software platform and video collaboration solutions.

8×8 Virtual Room can enable up to 20 participants to join from any location. All one has to do is to click on a web page or dial a regular 10-digit phone number, and then see as well as seen by all other participants in the same Virtual Room.  A combination of 8×8’s advanced, SIP-based communications services and the Polycom UC Intelligent Core software platform delivers enterprise-class quality and superior reliability at flat rate pricing that can be afforded by small and medium businesses.

The Virtual Room solution makes powerful visual communication a new reality for thousands of businesses who previously lacked the technical and financial resources needed to integrate the technology into their operations,” said Bryan Martin, chairman and CEO of 8×8. “ Now, with our flat-rate pricing structure and cloud-based delivery model, any business can conduct worldwide video conferencing across multiple locations using 8×8’s web-based unified communications portal and Polycom’s state of the art HD UC and video collaboration solutions with continuous presence video and voice from all locations.”

Tailored for the tighter budgets and leaner staffs of emerging companies, cloud-based solutions are integral to Polycom’s strategy to offer SMBs a fast on-ramp to the benefits of video collaboration and a flexible expansion path in line with their business growth,” said Susan Hayden, executive vice president, Polycom.

By Anuradha Shukla

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