Cloud Computing – Threat or Opportunity? Part 1

Cloud Computing – Threat or Opportunity? Part 1

Threat – an indication or warning of probable trouble

Opportunity – a good position, chance, or prospect, as for advancement or success

A new technology, a new way of thinking, a new environment, a paradigm shift – these are often threats to established players who dominate the landscape. However, these same things often offer opportunities for others to thrive.

Consider the dinosaurs. While a meteor impact is considered the most probable cause of their extinction, scientists believe it is actually the changing climate in the aftermath of the impact that killed them. However, warm-blooded mammals began to flourish. In other words, the changed environment after the impact was a fatal threat to dinosaurs, but an opportunity to mammals in that they became the dominant life form on the planet. Thank God they did, otherwise there would be no humans ruling Earth today.

At the same time, consider the shark. Sharks have existed for over 420 million years, easily predating dinosaurs. How then did they survive? Simple – by adapting to changing circumstances. Consider that the Great White Shark, one of the most fearsome predators of the seas, is a mere 1/20th size of its ancestor, the Megalodon. The Megalodon died out millions of years ago, but its sleeker, smaller descendant lives on.

My apologies for the lesson in history, but I wanted to draw parallels between sudden change as experienced by dinosaurs and sharks, and that experienced by IT companies due to the emergence of cloud computing. In other words, cloud computing can be considered a threat to established players, an opportunity for some newer businesses, and in the rare case, both a threat and an opportunity for some established companies.

Now, no company wants to be in the first category – they would rather be in the third. HP and Oracle resisted the wave for some time before they too decided to join it rather than fight it (See: HP Declares Ambitious Plans in Cloud Computing Space and Oracle On Cloud Computing Road Trip Around The World).

Microsoft, one of the giants of the IT industry, albeit old, tried to fight off the “dinosaur” tag with its Azure PaaS offering, but found few takers as compared to Amazon’s and Salesforce.com’s offerings. Now it has introduced the cloud version of its popular Office suite in an effort to stave of Google Apps (See: Microsoft Office 365 and Google Apps – Part 1). In other words, they are adapting, or at least, trying to.

Of course, there have some companies which have grown by leaps and bounds on the strength of cloud computing alone – Rackspace, VMware and Salesforce.com readily come to mind. Some others, like Amazon and Google, have found the cloud to be an attractive source of revenue in addition to their main lines of advertisements and online retailing. Amazon found that the huge IT infrastructure it had could easily be rented out, and that started its march towards the cloud. Therefore, it found an opportunity in cloud computing.

In conclusion, I can say that cloud computing is certainly a threat to the likes of Microsoft; but, if they manage to address customer expectations, it can turn out to be a great opportunity as well. As for those who are already on the cloud big time, unless they have regular SNAFUs like the Amazon outage in April (See: Lessons from the Amazon Cloud Outage), things can only get better.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/
FacebookTwitterLinkedInGoogle+Share

2 Responses to Cloud Computing – Threat or Opportunity? Part 1

  1. [...] heavily in the cloud. While that may be an effort to convert a threat into an opportunity (Cloud Computing – Threat or Opportunity? Part 1 ), it does make Microsoft cloud computing’s unlikeliest supporter, especially since it has a good [...]

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Advertising Programs

Click To Find Out!

Sponsored Posts

Sponsored Posts

CloudTweaks has enjoyed a great relationship with many businesses, influencers and readers over the years, and it is one that we are interested in continuing. When we meet up with prospective clients, our intent is to establish a more solid relationship in which our clients invest in a campaign that consists of a number of

Popular

Top Viral Impact

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts It’s no secret that Cloud Computing is more than just a buzz term as that ship has sailed off a long time ago. More and more companies are adopting the uses and benefits of cloud computing while aggressively factoring cloud services spending into their budget. Included is an excellent

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to

Technology Advice Report: 2014 Business Intelligence Buying Trends

Technology Advice Report: 2014 Business Intelligence Buying Trends

Technology Advice Report: 2014 Business Intelligence Buying Trends For nearly every business, the concept of business intelligence is nothing new. Ambitious organizations have been searching for any type of data-driven advantage for some time now – perhaps for as long as they’ve existed. However, the historical use of competitive intelligence pales in comparison to the

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Whitepapers

Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving