The Lighter Side Of The Cloud – Beta Testing Gone Wrong
The Lighter Side Of The Cloud – Help Desk
The Lighter Side Of The Cloud – Company Profits

Cloud Computing’s Unlikeliest Supporter

Cloud Computing’s Unlikeliest Supporter

“Keep your friends close and your enemies closer.”
– Sun Tzu (544 BC – 496 BC), Chinese military general, strategist and philosopher.

Sun Tzu is widely considered as the best military strategist who ever lived. Even today, 2500 years after he wrote The Art of War, his book is the most widely read and quoted of all military tomes. Now, the Microsoft think-tank may have taken a leaf out of it in its disproportionate confidence in cloud computing.

The latest effort in this strategy is the launch of Office 365, grandiosely described by Kurt DelBene, president of Microsoft Office as “the best of everything we know about productivity, all in a single cloud service” (A Step By Step Guide To Microsoft Office 365 – InfoGraph).

As per the press release, Office 365 is designed to target both ends of the customer spectrum – “your local bakery can get enterprise-caliber software and services for the first time, while a multinational pharmaceutical company can reduce costs and more easily stay current with the latest innovations.” With Office 365, businesses are assured time to focus on business, while Microsoft and its partners “take care of the technology.”

With this move, Microsoft has shown that it has put its money where its mouth is, having announced three months ago its intention of spending 90% of its research budget on improving cloud computing technologies. Since Microsoft’s annual R&D budget this year is $9.6 billion, this investment translates to a massive $8.6 billion.

While I had speculated that perhaps some of that money should be spent on its Office suite and Windows OS (Is Microsoft Taking A Risk By Putting All Its Eggs In The Cloud Computing Basket? ), there’s no denying Microsoft’s commitment to the cloud, at least now that Office 365 has seen the light of day.

Microsoft CEO Steve Ballmer had also expressed his optimistic view of cloud computing during his visit to India last month (How India Stands to Gain from Cloud Computing ). On that occasion, he had remarked, “Cloud will automate and operate applications quickly so that people can learn and consume information in an interesting manner. It will analyze and take action. In this field, cloud will enable simulation of the physical world in its virtual format. The possibilities of such applications are endless for fields such as biotechnology, medicine, geophysics, chemistry, etc. Cloud will help create, collaborate and share the fruits of such analysis and tests. It will help people in enjoying real-time interactive games and socialize between themselves.”

As of October 2010, Microsoft’s revenue break-up was as follows:

  • Windows & Windows Live: $4.76 billion, up 66 % from $2.88 billion a year earlier (13 % growth when adding deferral).
  • Server & Tools: $3.96 billion, up 12 % from $3.5 billion a year earlier.
  • Business: $5.126 billion, up 14 % from $4.5 billion a year earlier.
  • Online Services Business: $527 million, up 8 % from $487 million a year earlier.
  • Entertainment & Devices: $1.8 billion, up 27 % from $1.4 billion a year earlier.

As is clearly seen, in spite of Business (Office) and Windows, both desktop-based products, constituting 61% of its revenue ($ 9.89 billion of $16.17 billion), Microsoft is investing heavily in the cloud. While that may be an effort to convert a threat into an opportunity (Cloud Computing – Threat or Opportunity? Part 1 ), it does make Microsoft cloud computing’s unlikeliest supporter, especially since it has a good chance of replacing traditional desktops and laptops as the personal computing device of preference (Mainframes -> PCs -> Cloud Computing? ).

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

Sorry, comments are closed for this post.

Popular Archives

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations Everyone knows what the cloud is, but does everybody know where the cloud is? We try to answer that as we look at some of the most unusual data centre locations in the world. Under the Eyes of a Deity Deep beneath the famous Uspenski Cathedral in the…

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing

The Global Rise of Cloud Computing Despite the rapid growth of cloud computing, the cloud still commands a small portion of overall enterprise IT spending. Estimates I’ve seen put the percentage between 5% and 10% of the slightly more than $2 trillion (not including telco) spent worldwide in 2014 on enterprise IT. Yet growth projections…

Surprising Facts and Stats About The Big Data Industry

Surprising Facts and Stats About The Big Data Industry

Facts and Stats About The Big Data Industry If you start talking about big data to someone who is not in the industry, they immediately conjure up images of giant warehouses full of servers, staff poring over page after page of numbers and statistics, and some big brother-esque official sat in a huge government building…

The Cloud In 2015: Eight Trends To Look For

The Cloud In 2015: Eight Trends To Look For

The Cloud In 2015 For organizations of all sizes, in 2014 the cloud emerged as a critical part of the default consideration set when implementing any new application – in large part due to the cloud’s proven ability to handle data storage and processing demands in an elastic manner, improved verifiable standards around data security and…

Recent

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue The integral integration of cyber security and cloud technology seemed to be the hottest issue at the busy RSA 2015 Conference in San Francisco. Interested parties packed security and cloud service booths for the duration of the conference. Several prominent publications covered the increased importance of securing their private information that’s…

Imperfect Security: The RSA Conference And The Illusion Of Safety

Imperfect Security: The RSA Conference And The Illusion Of Safety

The RSA Conference And The Illusion Of Safety This year’s 2015 RSA Conference is taking place from April 20th to 24th, in San Francisco, California. Here, security leaders from across the vast expanse of tech, politics, and more will gather to discuss the past, present, and future of security. From application security to technology infrastructure,…

The Lighter Side Of The Cloud – Day 5

The Lighter Side Of The Cloud – Day 5

By David Fletcher Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates. About Latest Posts souryaSourya Biswas is a former risk analyst who has worked with several financial organizations of international repute,…

Contact Us

Sending

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising