Zynga, the Latest Cloud Computing Success

Zynga, the Latest Cloud Computing Success

The business world is abuzz with the upcoming Zynga IPO which is expected to raise $1 billion from investors and value the gaming company as high as $20 billion. Just for the record, Zynga is a California-based game developer that made FarmVille and CityVille, two of its most popular products, part of the popular lexicon.

From modest beginnings in 2007, Zynga now has more than 2,000 employees across the world, annual revenues of $850 million, and a whopping 250 million daily online users. In fact, its meteoric growth has far surpassed expectations, even of its management. As Mark Williams, VP of network operations, said, “Zynga has been horrible in terms of its ability to predict its success.” However, it has been able to survive, and thrive, due to cloud computing.

It was a mere stroke of luck that brought Zynga to the cloud. When the company launched FarmVille in June 2009, it had run out of data center space and decided to use Amazon’s EC2 as a stopgap measure. At that time, Zynga expected to rack up 200,000 daily active users in the first two months at best; however, the game added 1 million users every week.

Without the scalability of cloud computing, Zynga could very well have crashed and burned. In fact, Williams believes that without Amazon EC2, FarmVille couldn’t have become as successful as it is today. For a then-small company, cloud computing indeed allowed Zynga to play with the big boys ( Fighting Above Your Weight Class through Cloud Computing ).

Nowadays, Zynga has a different approach to cloud computing than is the norm. Whereas many companies treat the cloud as an extension of their own data centers, using it only when in-house resources fall short, Zynga does exactly the opposite by launching its products in the cloud and then bringing them in-house once demand stabilizes. This allows for maximum efficiency at minimum costs.

As Zynga gets ready for its first public listing, the company is highlighting its use of cloud computing as one of its core strengths, stating that it has “created a scalable cloud-based server and network infrastructure that enables us to deliver games to millions of players simultaneously with high levels of performance and reliability.”

Going by its filing documents, the company seems to have found the right balance between traditional data centers and cloud computing. “Our physical network infrastructure utilizes a mixture of our own datacenters and public cloud datacenters linked with high-speed networking. We utilize commodity hardware, and our architecture is designed for high availability and fault tolerance while accommodating the demands of social game play,” says the S-1 document.

We have developed our architecture to work effectively in a flexible cloud environment that has a high degree of elasticity. For example, our automatic provisioning tools have enabled us to add up to 1,000 servers in a 24-hour period in response to game demand. We operate at a scale that routinely delivers more than one petabyte of content per day. We intend to invest in and use more of our own infrastructure going forward, which we believe will provide us with an even better cost profile and position us to further drive operating leverage,” it added.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

3 Responses to Zynga, the Latest Cloud Computing Success


CloudTweaks Sponsors - Find out more!


Popular

Top Viral Impact

Technology Advice Report: 2014 Business Intelligence Buying Trends

Technology Advice Report: 2014 Business Intelligence Buying Trends

Technology Advice Report: 2014 Business Intelligence Buying Trends For nearly every business, the concept of business intelligence is nothing new. Ambitious organizations have been searching for any type of data-driven advantage for some time now – perhaps for as long as they’ve existed. However, the historical use of competitive intelligence pales in comparison to the…

Cloud Infographic: Most Used Cloud Apps

Cloud Infographic: Most Used Cloud Apps

Cloud app and analytics company, Netskope released its quarterly Cloud Report. The new report reveals that enterprise employees are using an average of 397 different cloud apps (most of which are unsanctioned), when IT estimated they have 40-50 — that’s a tenfold underestimation. Below is an infographic provided courtesy of the group at Netskope which goes into further detail.…

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Many people have heard of cloud computing. There is however a tremendous number of people who still cannot differentiate between Public, Private & Hybrid cloud offerings.  Here is an excellent infographic provided by the group at iWeb which goes into greater detail on this subject. Infographic source: iWeb About Latest Posts souryaSourya Biswas is a…

Big Data Analytics Adoption

Big Data Analytics Adoption

Big Data Analytics Adoption Big Data is an emerging phenomenon. Nowadays, many organizations have adopted information technology (IT) and information systems (IS) in business to handle huge amounts of data and gain better insights into their business. Many scholars believe that Business Intelligence (BI), solutions with Analytics capabilities, offer benefits to companies to achieve competitive…


Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021
contact@cloudtweaks.com

Join our newsletter