Zynga, the Latest Cloud Computing Success

Zynga – Cloud Computing Success

The business world is abuzz with the upcoming Zynga IPO which is expected to raise $1 billion from investors and value the gaming company as high as $20 billion. Just for the record, Zynga is a California-based game developer that made FarmVille and CityVille, two of its most popular products, part of the popular lexicon.

From modest beginnings in 2007, Zynga now has more than 2,000 employees across the world, annual revenues of $850 million, and a whopping 250 million daily online users. In fact, its meteoric growth has far surpassed expectations, even of its management. As Mark Williams, VP of network operations, said, “Zynga has been horrible in terms of its ability to predict its success.” However, it has been able to survive, and thrive, due to cloud computing.

It was a mere stroke of luck that brought Zynga to the cloud. When the company launched FarmVille in June 2009, it had run out of data center space and decided to use Amazon’s EC2 as a stopgap measure. At that time, Zynga expected to rack up 200,000 daily active users in the first two months at best; however, the game added 1 million users every week.

Without the scalability of cloud computing, Zynga could very well have crashed and burned. In fact, Williams believes that without Amazon EC2, FarmVille couldn’t have become as successful as it is today. For a then-small company, cloud computing indeed allowed Zynga to play with the big boys.
Nowadays, Zynga has a different approach to cloud computing than is the norm. Whereas many companies treat the cloud as an extension of their own data centers, using it only when in-house resources fall short, Zynga does exactly the opposite by launching its products in the cloud and then bringing them in-house once demand stabilizes. This allows for maximum efficiency at minimum costs.

As Zynga gets ready for its first public listing, the company is highlighting its use of cloud computing as one of its core strengths, stating that it has “created a scalable cloud-based server and network infrastructure that enables us to deliver games to millions of players simultaneously with high levels of performance and reliability.”

Going by its filing documents, the company seems to have found the right balance between traditional data centers and cloud computing. “Our physical network infrastructure utilizes a mixture of our own datacenters and public cloud datacenters linked with high-speed networking. We utilize commodity hardware, and our architecture is designed for high availability and fault tolerance while accommodating the demands of social game play,” says the S-1 document.

We have developed our architecture to work effectively in a flexible cloud environment that has a high degree of elasticity. For example, our automatic provisioning tools have enabled us to add up to 1,000 servers in a 24-hour period in response to game demand. We operate at a scale that routinely delivers more than one petabyte of content per day. We intend to invest in and use more of our own infrastructure going forward, which we believe will provide us with an even better cost profile and position us to further drive operating leverage,” it added.

By Sourya Biswas

Sorry, comments are closed for this post.

Comic
Using Cloud Technology In The Education Industry

Using Cloud Technology In The Education Industry

Education Tech and the Cloud Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve seen in the past decade. Education is an industry ripe for innovation…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

What Futuristic Tech Will You See In Your Lifetime?

What Futuristic Tech Will You See In Your Lifetime?

Futuristic Tech The world and what people can do is increasingly being driven by technology. It has already shaped the world we live in, but over the next few decades it is set to shape the world in ways that we can barely imagine. There have already been some great leaps in IoT technology recently,…

The Lighter Side Of The Cloud – Hiding Spots

The Lighter Side Of The Cloud – Hiding Spots

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via@cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Fintech Exploiting AI and Blockchain Technology

Fintech Exploiting AI and Blockchain Technology

AI and Blockchain Technology The field of artificial intelligence (AI) had progressed rapidly in the last ten years, though first recognized in the 1950s. From autonomous motor vehicles to digital personal assistants, the technology is making its way into a variety of industries, enabling better task automation, language processing, and data analytics. But more recently,…

Ending The Great Enterprise Disconnect

Ending The Great Enterprise Disconnect

Five Requirements for Supporting a Connected Workforce It used to be that enterprises dictated how workers spent their day: stuck in a cubicle, tied to an enterprise-mandated computer, an enterprise-mandated desk phone with mysterious buttons, and perhaps an enterprise-mandated mobile phone if they traveled. All that is history. Today, a modern workforce is dictating how…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

Connecting With Customers In The Cloud

Connecting With Customers In The Cloud

Customers in the Cloud Global enterprises in every industry are increasingly turning to cloud-based innovators like Salesforce, ServiceNow, WorkDay and Aria, to handle critical systems like billing, IT services, HCM and CRM. One need look no further than Salesforce’s and Amazon’s most recent earnings report, to see this indeed is not a passing fad, but…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

Despite Record Breaches, Secure Third Party Access Still Not An IT Priority

Despite Record Breaches, Secure Third Party Access Still Not An IT Priority

Secure Third Party Access Still Not An IT Priority Research has revealed that third parties cause 63 percent of all data breaches. From HVAC contractors, to IT consultants, to supply chain analysts and beyond, the threats posed by third parties are real and growing. Deloitte, in its Global Survey 2016 of third party risk, reported…

Utilizing Digital Marketing Techniques Via The Cloud

Utilizing Digital Marketing Techniques Via The Cloud

Digital Marketing Trends In the past, trends in the exceptionally fast-paced digital marketing arena have been quickly adopted or abandoned, keeping marketers and consumers on their toes. 2016 promises a similarly expeditious temperament, with a few new digital marketing offerings taking center stage. According to Gartner’s recent research into Digital Marketing Hubs, brands plan to…

Cloud Infographic – Disaster Recovery

Cloud Infographic – Disaster Recovery

Disaster Recovery Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and downtime —…

The Future Of Cybersecurity

The Future Of Cybersecurity

The Future of Cybersecurity In 2013, President Obama issued an Executive Order to protect critical infrastructure by establishing baseline security standards. One year later, the government announced the cybersecurity framework, a voluntary how-to guide to strengthen cybersecurity and meanwhile, the Senate Intelligence Committee voted to approve the Cybersecurity Information Sharing Act (CISA), moving it one…

How Big Data Is Influencing Web Design

How Big Data Is Influencing Web Design

How Big Data Is Influencing Web Design For all you non-techies… You’re probably wondering what big data is (I know I was….a few years back) so let’s get the definitions out of the way so we’re on the same page, okay? Big data is A LOT of data – really, it is. It is a…

Disaster Recovery And The Cloud

Disaster Recovery And The Cloud

Disaster Recovery And The Cloud One of the least considered benefits of cloud computing in the average small or mid-sized business manager’s mind is the aspect of disaster recovery. Part of the reason for this is that so few small and mid-size businesses have ever contemplated the impact of a major disaster on their IT…

How Your Startup Can Benefit From Cloud Computing And Growth Hacking

How Your Startup Can Benefit From Cloud Computing And Growth Hacking

Ambitious Startups An oft-quoted statistic, 50% of new businesses fail within five years. And the culling of startups is even more dramatic, with an estimated nine out of ten folding. But to quote Steve Jobs, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” So while…