IBM Cloud Boosts Sales for S&S Worldwide

IBM Cloud Boosts Sales for S&S Worldwide

IBM cloud has driven personalized product recommendation sales for S&S Worldwide via its Web sites.  S&S, a national distributor of sporting goods products for recreation, health care, and education professionals grew recommendation sales 75 percent in just three months with IBM Smarter Commerce software in the cloud.

Before implementing IBM cloud, the distributor was using a native application to serve up generic product recommendations on its Web site. This portal was not contributing to the company’s bottom line and accounted for only 5 percent of all online sales.   IBM notes that today’s informed consumers prefer personalized product recommendations that ultimately generate a significant revenue lift for organizations.

Having realized this need, S&S Worldwide decided to deploy IBM’s Smarter Commerce software that delivers cloud-based analytics and marketing personalization.

This implementation was very successful as S&S product recommendations sales for its art supplies and sporting goods offerings surged to 9.8 percent of all Web sales in just three months.  This is not all, the distributor’s product views shot up 24 percent and viewing sessions increased 30 percent.

Encouraged by this success, S&S Worldwide decided to tie IBM to its personalized email marketing initiatives. IBM software has enabled S&S Worldwide to identify and target people who browsed items on the site but did not put any items in the shopping cart.

Visitors to this site were sent an email message that described in details products browsed by the customers. Emails also included suggestions for other items within the same product category.

The results have been quite impressive with the IBM Smarter Commerce cloud service. The recommendations have led directly to a much more tailored and compelling customer experience,” said Will Bender, web merchandising manager at S&S Worldwide. “We’re now able to make decisions and track results very thoroughly based on data – not what we think should be on the site, but what the data tells us.”

By Anuradha Shukla

One Response to IBM Cloud Boosts Sales for S&S Worldwide

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

What is the 12/12 Program?

This program is designed to better handle the thousands of requests we receive from people looking to submit articles. The 12/12 program is the commitment of 12 articles delivered over a 12-month period.  

Wait! What if I just want to submit one article?

Our popular pay as you go sponsorship program provides the flexibility to submit as you wish and is designed for all budgets.

Contributors

Cloud Infographic – Wearable Tech And Preventative Healthcare

Cloud Infographic – Wearable Tech And Preventative Healthcare

Wearable Tech And Preventative Healthcare There are so many exciting new opportunities available to utilize wearable technology in the future.  Areas such as nanotechnology disease monitoring, crowdfunding to wearable accessories are some excellent examples of the potential. Estimates vary, but appear to suggest that the market will produce between $14-50 Billion over the next few years. Included below

Ten Tips For Successful Business Intelligence Implementation

Ten Tips For Successful Business Intelligence Implementation

Ten Tips for Successful Business Intelligence Implementation The cost of Business Intelligence (BI) software goes far beyond the purchase price. Time spent researching, implementing, and maintaining your BI investment can snowball quickly and mistakes are often expensive. Your time is valuable – save it by learning from other businesses’ experiences. We’ve compiled the top ten

Knots And Cloud Service Providers

Knots And Cloud Service Providers

How Do These Two Compare? In Boy Scouts, I learned how to tie knots. The quickest knot you can tie is the slipknot. It’s very effective for connecting one thing to another via the rope you have. It was used in setting up tents, mooring boats to docks temporarily and lifting your food up into

Big Data

To Have and Have Not: Big Data Initiatives In Developing Countries

To Have and Have Not: Big Data Initiatives In Developing Countries

Big Data Initiatives In Developing Countries The poor of the developing countries are becoming increasingly connected, to the point where they too are part of the Big Data revolution that’s happening across the globe. It didn’t come with laptops, though, as some supposed it would. Whereas it costs a fortune to connect broadband to a

Big Data In Your Garden: Initiatives For Better Understanding Nature

Big Data In Your Garden: Initiatives For Better Understanding Nature

Big Data in Your Garden Big Data and IoT initiatives are springing up all across the globe, making cities, protesters–and just about everything else–smarter. However, thus far there’s been little attention paid to the interactions between these bizarre technologies and living things other than humans. Biology, that is, human biology is one field where Big

Who Holds the Key to the City: Big Data and City Management

Who Holds the Key to the City: Big Data and City Management

Big Data and City Management Cities like New York, Madrid, and especially Rio de Janeiro are augmented with Big Data-powered initiatives that range from combating crime with predictive analytics (New York & Madrid) to providing real-time data for improved management. Although Big Data is no panacea and is mainly used in conjunction with a greater

Internet of Things

Where’s the Capital of the Internet of Things?

Where’s the Capital of the Internet of Things?

Where’s the Capital? We all know the capitals of fashion are London, New York and Paris, while the capital of film is Hollywood (or Bollywood!) – but what’s the new capital of the internet? Specifically, the internet of things? The answer – according to new research by Ozy – might surprise you. It’s not Tokyo, Seoul,

Smart Cities – How Big Data Is Changing The Power Grid

Smart Cities – How Big Data Is Changing The Power Grid

Smart Cities And Big Data As Anthony Townsend argues in his SMART CITIES, even though the communications industry has changed beyond recognition since its inception, the way we consume power has remained stubbornly anachronistic. The rules of physics are, of course, partially to blame, for making grid networks harder to decentralize, as opposed to communication

Aggregated News

Popular News Sources

New Funding For Acumatica ERP Cloud Business – $13 Million Invested

New Funding For Acumatica ERP Cloud Business – $13 Million Invested

Acumatica ERP Cloud Business Acumatica, a well known ERP cloud services company has raised over $13 millions in new funding led by Bain Capital Owned-MYOB. This is exciting news for the company and demonstrates the high level of adoption and commitment by their clients and partners. This investment validates the market acceptance of the Acumatica solution,” said

Why Microsoft CEO Satya Nadella Loves What Steve Ballmer Once Despised

Why Microsoft CEO Satya Nadella Loves What Steve Ballmer Once Despised

“I don’t want to fight old battles,” says Microsoft CEO Satya Nadella. “I want to fight new ones.” It’s Sunday evening, and Nadella is sitting in a glass-enclosed room at the back of a Japanese restaurant in San Francisco’s North Beach neighborhood, eating sushi with a few reporters. The post Why Microsoft CEO Satya Nadella Loves

Apple sales soar after record-breaking iPhone 6 and 6 Plus launch

Apple sales soar after record-breaking iPhone 6 and 6 Plus launch

The US tech giant reported a 16 per cent jump in iPhone sales between July and September, and the strongest growth in Mac computer shipments in years. Read the source article at dailymail.co.uk About Latest Posts Anuradha Latest posts by Anuradha (see all) Dialogic Enables Cloud-Based Voice and Video Application Development – November 2, 2011