IBM Cloud Boosts Sales for S&S Worldwide

IBM Cloud Boosts Sales for S&S Worldwide

IBM cloud has driven personalized product recommendation sales for S&S Worldwide via its Web sites.  S&S, a national distributor of sporting goods products for recreation, health care, and education professionals grew recommendation sales 75 percent in just three months with IBM Smarter Commerce software in the cloud.

Before implementing IBM cloud, the distributor was using a native application to serve up generic product recommendations on its Web site. This portal was not contributing to the company’s bottom line and accounted for only 5 percent of all online sales.   IBM notes that today’s informed consumers prefer personalized product recommendations that ultimately generate a significant revenue lift for organizations.

Having realized this need, S&S Worldwide decided to deploy IBM’s Smarter Commerce software that delivers cloud-based analytics and marketing personalization.

This implementation was very successful as S&S product recommendations sales for its art supplies and sporting goods offerings surged to 9.8 percent of all Web sales in just three months.  This is not all, the distributor’s product views shot up 24 percent and viewing sessions increased 30 percent.

Encouraged by this success, S&S Worldwide decided to tie IBM to its personalized email marketing initiatives. IBM software has enabled S&S Worldwide to identify and target people who browsed items on the site but did not put any items in the shopping cart.

Visitors to this site were sent an email message that described in details products browsed by the customers. Emails also included suggestions for other items within the same product category.

The results have been quite impressive with the IBM Smarter Commerce cloud service. The recommendations have led directly to a much more tailored and compelling customer experience,” said Will Bender, web merchandising manager at S&S Worldwide. “We’re now able to make decisions and track results very thoroughly based on data – not what we think should be on the site, but what the data tells us.”

By Anuradha Shukla

Sorry, comments are closed for this post.

Comic
Using Cloud Technology In The Education Industry

Using Cloud Technology In The Education Industry

Education Tech and the Cloud Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve seen in the past decade. Education is an industry ripe for innovation…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

What Futuristic Tech Will You See In Your Lifetime?

What Futuristic Tech Will You See In Your Lifetime?

Futuristic Tech The world and what people can do is increasingly being driven by technology. It has already shaped the world we live in, but over the next few decades it is set to shape the world in ways that we can barely imagine. There have already been some great leaps in IoT technology recently,…

The Lighter Side Of The Cloud – Hiding Spots

The Lighter Side Of The Cloud – Hiding Spots

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via@cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Fintech Exploiting AI and Blockchain Technology

Fintech Exploiting AI and Blockchain Technology

AI and Blockchain Technology The field of artificial intelligence (AI) had progressed rapidly in the last ten years, though first recognized in the 1950s. From autonomous motor vehicles to digital personal assistants, the technology is making its way into a variety of industries, enabling better task automation, language processing, and data analytics. But more recently,…

Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies are retaining their existing, on-premise IT infrastructures while also embracing the latest cloud technologies. In fact, IDC predicts markets for such hybrid cloud environments will grow from the over $25 billion global market we saw…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

Data Breaches: Incident Response Planning – Part 1

Data Breaches: Incident Response Planning – Part 1

Incident Response Planning – Part 1 The topic of cybersecurity has become part of the boardroom agendas in the last couple of years, and not surprisingly — these days, it’s almost impossible to read news headlines without noticing yet another story about a data breach. As cybersecurity shifts from being a strictly IT issue to…

Staying on Top of Your Infrastructure-as-a-Service Security Responsibilities

Staying on Top of Your Infrastructure-as-a-Service Security Responsibilities

Infrastructure-as-a-Service Security It’s no secret many organizations rely on popular cloud providers like Amazon and Microsoft for access to computing infrastructure. The many perks of cloud services, such as the ability to quickly scale resources without the upfront cost of buying physical servers, have helped build a multibillion-dollar cloud industry that continues to grow each…

Don’t Be Intimidated By Data Governance

Don’t Be Intimidated By Data Governance

Data Governance Data governance, the understanding of the raw data of an organization is an area IT departments have historically viewed as a lose-lose proposition. Not doing anything means organizations run the risk of data loss, data breaches and data anarchy – no control, no oversight – the Wild West with IT is just hoping…

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services Business Intelligence (BI) services have recently seen an explosion of innovation and choices for business owners and entrepreneurs. So many choices, in fact, that many companies aren’t sure which business intelligence company to use. To help offer you a solution, we’ve compiled a list of 12 Business Intelligence companies…

The Cloud Above Our Home

The Cloud Above Our Home

Our Home – Moving All Things Into The Cloud The promise of a smart home had excited the imagination of the movie makers long ago. If you have seen any TV shows in the nineties or before, the interpretation presented itself to us as a computerized personal assistant or a robot housekeeper. It was smart,…

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus Shadow IT, a phenomenon defined as building internal IT systems without the official organizational approval has been a growing concern for CIOs over the last few years. In 2015, it climbed to the top of the list of the emerging IT threats, with as much as 83% CIOs reporting…

Infographic: The Evolving Internet of Things

Infographic: The Evolving Internet of Things

Evolving Internet of Things  The Internet of Things, or IoT, a term devised in 1999 by British entrepreneur Kevin Ashton, represents the connection of physical devices, systems and services via the internet, and Gartner and Lucas Blake’s new infographic (below) explores the evolution of the IoT industry, investigating its potential impact across just about every…

Who’s Who In The Booming World Of Data Science

Who’s Who In The Booming World Of Data Science

The World of Data Science The nature of work and business in today’s super-connected world means that every second of every day, the world produces an astonishing amount of data. Consider some of these statistics; every minute, Facebook users share nearly 2.5 million pieces of content, YouTube users upload over 72 hours of content, Apple…