Cloud Tech News
Menu
The Lighter Side Of The Cloud – The Crystal Ball
The Lighter Side Of The Cloud – Brain Clutter
The Lighter Side Of The Cloud – Accountability
The Lighter Side Of The Cloud – iPatch

IBM Cloud Boosts Sales for S&S Worldwide

IBM Cloud Boosts Sales for S&S Worldwide

IBM cloud has driven personalized product recommendation sales for S&S Worldwide via its Web sites.  S&S, a national distributor of sporting goods products for recreation, health care, and education professionals grew recommendation sales 75 percent in just three months with IBM Smarter Commerce software in the cloud.

Before implementing IBM cloud, the distributor was using a native application to serve up generic product recommendations on its Web site. This portal was not contributing to the company’s bottom line and accounted for only 5 percent of all online sales.   IBM notes that today’s informed consumers prefer personalized product recommendations that ultimately generate a significant revenue lift for organizations.

Having realized this need, S&S Worldwide decided to deploy IBM’s Smarter Commerce software that delivers cloud-based analytics and marketing personalization.

This implementation was very successful as S&S product recommendations sales for its art supplies and sporting goods offerings surged to 9.8 percent of all Web sales in just three months.  This is not all, the distributor’s product views shot up 24 percent and viewing sessions increased 30 percent.

Encouraged by this success, S&S Worldwide decided to tie IBM to its personalized email marketing initiatives. IBM software has enabled S&S Worldwide to identify and target people who browsed items on the site but did not put any items in the shopping cart.

Visitors to this site were sent an email message that described in details products browsed by the customers. Emails also included suggestions for other items within the same product category.

The results have been quite impressive with the IBM Smarter Commerce cloud service. The recommendations have led directly to a much more tailored and compelling customer experience,” said Will Bender, web merchandising manager at S&S Worldwide. “We’re now able to make decisions and track results very thoroughly based on data – not what we think should be on the site, but what the data tells us.”

By Anuradha Shukla

Sorry, comments are closed for this post.

Recent

Could Your Business Survive If Your Office Space Didn’t?

Could Your Business Survive If Your Office Space Didn’t?

Could Your Business Survive? Hurricane season is upon us once more. With the Pacific season starting back in April and the Atlantic season following in June, businesses near the coast are at higher risk for suffering hurricane effects. And although there is no stopping Mother Nature, there are ways to protect your business with cloud-based…

Cloud Connectivity: Traversing The Path From Data Center To Enterprise User

Cloud Connectivity: Traversing The Path From Data Center To Enterprise User

Cloud Connectivity Industry analysts that follow enterprise organizations and the proliferation of Cloud computing are in overwhelming agreement: the Cloud is growing, and its proliferation is forever changing the business landscape. By 2018, more than 60 percent of enterprises will have at least half of their infrastructure on Cloud-based platforms. Where enterprises are concerned, today’s…

Intel Strengthens IOT Position With $16.7 Billion Acquisition

Intel Strengthens IOT Position With $16.7 Billion Acquisition

Intel Strengthens IOT Position With Acquisition Enables New Classes of Products in High-Growth Data Center and Internet of Things Market Segments SANTA CLARA, Calif. & SAN JOSE, Calif.–(BUSINESS WIRE)— Intel Corporation (NASDAQ: INTC) and Altera Corporation (NASDAQ: ALTR) today announced a definitive agreement under which Intel would acquire Altera for $54 per share in an all-cash…

Popular Archives

Cloud Infographic: Corporate IT Security Stats

Cloud Infographic: Corporate IT Security Stats

Cloud Infographic: Corporate IT Security Stats Each week on CloudTweaks we provide a few shoutouts to companies who provide engaging and interesting infographics that reflect our readers interests.  In this case, we have an excellent infographic provided by the team at arellia.com which takes a closer look at cyber-security and some of the biggest malware threats…

Five Reasons SMBs Fear The Cloud

Five Reasons SMBs Fear The Cloud

Five Reasons SMBs Fear the Cloud Fear of the cloud has been around since the Cloud began. SMBs were traditionally afraid of security issues, while large companies fretted about increasing the complexity of their IT infrastructure. What many budding start-up companies don’t realise is Cloud Computing helps place them on a level playing field with…

Sponsors

Unscrambling An Egg: How CIOs Can Enable Business Through Unstructured Data

Unscrambling An Egg: How CIOs Can Enable Business Through Unstructured Data

How CIOs Can Enable Business Through Unstructured Data According to IBM’s Global C-suite study, one of the CIO’s primary responsibilities is to help companies deliver a better customer experience through technology. Customers enjoy far more choice than ever, and they are empowered by social media to make more educated decisions, whether this is in regard…

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising