Amazon Cloud Services Provider Moves Into Social Media

Amazon Cloud Services Provider Moves Into Social Media

(Reuters Report) – Amazon.com Inc (AMZN.O) is stepping up social media efforts after the largest Internet retailer partially missed one of the hottest technology trends of recent years.

Amazon hired a director of social media, John Yurcisin, from WPP’s (WPP.L) Ogilvy & Mather earlier this year to help the company come up with social strategies. He is the brother of Jeff Yurcisin, the general manager of Shopbop.com, an apparel retail website owned by Amazon.

The company is also building a Social Games Group to take on Zynga, the leader in the space which is preparing for an initial public offering.

Amazon is hiring developers and engineers for the effort. A poster in a kitchen area on Amazon’s new Seattle campus unveiled the Social Games Group as “Worldwide Breaking News.”

The Group is growing fast!” Amazon said on the poster. “We’re actively looking.”  Continue Reading…

Source: Reuters

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