Cloud Computing and your Car – Part 2

Cloud Computing and your Car – Part 2

In the first part of this two-part article, I wrote about Toyota’s efforts to bring cloud computing technology to the car, and Salesforce.com CEO Mark Benioff’s ideas on social networking between car owners, company sales force, dealers and customer service (See: Cloud Computing and your Car – Part 1 ). In this second and concluding part of the article, I will discuss Microsoft director of cloud strategy Michael Kogeler’s take on the matter.

In an article featured on Forbes, Kogeler envisions the car of the future as being able to “connect to the Internet, sending and receiving information that will update drivers and passengers on the go,” for which cloud computing offers a comparatively inexpensive implementation strategy. With car sales flagging, the cost-effectiveness of cloud computing will play a big role in any future strategy. He references a Gartner study that says by 2016, customers will demand “Web-centric data connectivity in their cars, which will lead to new consumer experiences and address sustainability, digital convergence and mobility trends”. In his opinion, cloud computing can make this a reality.

Kogeler outlines some of the benefits of such a technologically-advanced vehicle – navigational controls that help drivers avoid traffic congestions, billing systems that allow tolls to be paid automatically and more fulfilling in-car entertainment systems. He says that cloud technology, along with green technology advances, would drive the advancement of the automobile industry.

One of the most interesting features that Kogeler believes that cloud computing can help implement in cars is voice technology. While being obviously extremely useful, voice technology “requires a lot of processors and software”, as he points out. I had mentioned earlier in my review of the aforementioned Toyota-Microsoft collaboration that “moving to the cloud will allow increasing computerization of vehicles, since processing power will no longer be restricted to what can be accommodated within the chassis”. Thus, voice technology that can make “a huge difference in the driving experience…allowing the user to control various functions of the car using voice commands” would be easier to implement.

Now, the benefits of cloud computing are plenty (See: Which Cloud Computing Quality Works for you? ), and the automotive industry, like any manufacturing industry, will find a lot of these benefits in direct alignment with their needs. In addition to improving existing processes, cloud computing can open new windows of opportunity as identified by Mark Benioff in Part 1 of this article. Finally, for the car itself, this technology will enhance user experience and possibly, make fully autonomous cars possible one day.

When Henry Ford built the Model T, he could not envision anything like computers. In fact, when Steve Jobs released the Mac in the 1980s, even he would have been loath to believe that today’s cars would have computers hundreds of times more powerful than the Mac. However, like every sphere of human activity, computing has made things better. And now, cloud computing is here to improve computers in general, and by extension, the cars that use them.

By Sourya Biswas

Sorry, comments are closed for this post.

Comic
Pitney Bowes Selects Aria Systems for Billing on the New Commerce Cloud

Pitney Bowes Selects Aria Systems for Billing on the New Commerce Cloud

Top-Ranked Cloud Billing Company Enables Greater Speed and Frictionless Billing for Unparalleled Customer Experience San Francisco, CA – August 23, 2016 – Aria Systems, which helps enterprises grow subscription and usage-based revenue, today announced that Pitney Bowes has selected Aria’s cloud-based monetization platform as the key billing and monetization component of their new Commerce Cloud…

The Golden Age of Wearable Technology

The Golden Age of Wearable Technology

The Golden Age One of the biggest fads in the technology sector right now is wearable tech. From Smartwatches that let you check your emails, chat with friends and search the web, to fitness accessories that monitor your heart rate and your sleep patterns, this is truly the Golden Age of wearable technology. But some…

Marketing Execs Beefing Up on Martech Strategies

Marketing Execs Beefing Up on Martech Strategies

Martech Strategies As budgets shift from traditional marketing streams to marketing technology, it’s essential that both marketers and business leaders understand marketing technology and keep up with the developments. According to eMarketer, 78% of US senior marketers surveyed believe gaining this understanding of marketing technology is increasingly relevant to their success, and the majority of…

4 Monetization Models For The Digital Business Era

4 Monetization Models For The Digital Business Era

4 Monetization Models Digital business is expected to generate billions in new revenue in the next four to five years. However, MGI Research predicts that digital businesses will need to increase their time to market by 40 percent. Many global executives admit they are unprepared to monetize their operations. The million dollar question is: how…

Cybersecurity Experts Racing to Keep Pace with Growing Cyber Threats

Cybersecurity Experts Racing to Keep Pace with Growing Cyber Threats

The cyberwar is on! At this stage of the game, the stakes are higher than ever, and safeguarding networks from cyberattacks is a devilish combination of Chicken and Cat-and-Mouse. Attacks are now so commonplace that many events of serious cybersecurity breaches go uncovered by mainstream media. Despite the rapid advancements in IT security technology, hackers…

Four Keys For Telecoms Competing In A Digital World

Four Keys For Telecoms Competing In A Digital World

Competing in a Digital World Telecoms, otherwise largely known as Communications Service Providers (CSPs), have traditionally made the lion’s share of their revenue from providing pipes and infrastructure. Now CSPs face increased competition, not so much from each other, but with digital service providers (DSPs) like Netflix, Google, Amazon, Facebook, and Apple, all of whom…

Do Not Rely On Passwords To Protect Your Online Information

Do Not Rely On Passwords To Protect Your Online Information

Password Challenges  Simple passwords are no longer safe to use online. John Barco, vice president of Global Product Marketing at ForgeRock, explains why it’s time the industry embraced more advanced identity-centric solutions that improve the customer experience while also providing stronger security. Since the beginning of logins, consumers have used a simple username and password to…

Using Cloud Technology In The Education Industry

Using Cloud Technology In The Education Industry

Education Tech and the Cloud Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve seen in the past decade. Education is an industry ripe for innovation…

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Speed, flexibility, and innovation require multiple cloud services As businesses seek new paths to innovation, racing to market with new features and products, cloud services continue to grow in popularity. According to Gartner, 88% of total compute will be cloud-based by 2020, leaving just 12% on premise. Flexibility remains a key consideration, and…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

Four Reasons Why CIOs Must Transform IT Into ITaaS To Survive

Four Reasons Why CIOs Must Transform IT Into ITaaS To Survive

CIOs Must Transform IT The emergence of the Cloud and its three delivery models of Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Platform as a Service (PaaS) has dramatically impacted and forever changed the delivery of IT services. Cloud services have pierced the veil of IT by challenging traditional method’s dominance…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility A CIO friend of mine once told me that a hybrid cloud model enables him to “own the base, rent the spike” when it comes to unplanned events. Let’s face it – maintaining unused infrastructure for rare or random IT events is expensive and unnecessary in a cloud…

How Big Data Is Influencing Web Design

How Big Data Is Influencing Web Design

How Big Data Is Influencing Web Design For all you non-techies… You’re probably wondering what big data is (I know I was….a few years back) so let’s get the definitions out of the way so we’re on the same page, okay? Big data is A LOT of data – really, it is. It is a…

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus Shadow IT, a phenomenon defined as building internal IT systems without the official organizational approval has been a growing concern for CIOs over the last few years. In 2015, it climbed to the top of the list of the emerging IT threats, with as much as 83% CIOs reporting…

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Recurring Revenue Business Metrics Recurring revenue is the secret sauce behind the explosive growth of powerhouses like Netflix and Uber. Unsurprisingly, recurring revenue is also quickly gaining ground in more traditional industries like healthcare and the automotive business. In fact, nearly half of U.S. businesses have adopted or are planning to adopt a recurring revenue model,…