The Lighter Side Of The Cloud – Elastic Clouds
The Lighter Side Of The Cloud – Disaster Recovery Plan
The Lighter Side Of The Cloud – Missing Manuscript

Cloud Computing and your Car – Part 2

Cloud Computing and your Car – Part 2

In the first part of this two-part article, I wrote about Toyota’s efforts to bring cloud computing technology to the car, and Salesforce.com CEO Mark Benioff’s ideas on social networking between car owners, company sales force, dealers and customer service (See: Cloud Computing and your Car – Part 1 ). In this second and concluding part of the article, I will discuss Microsoft director of cloud strategy Michael Kogeler’s take on the matter.

In an article featured on Forbes, Kogeler envisions the car of the future as being able to “connect to the Internet, sending and receiving information that will update drivers and passengers on the go,” for which cloud computing offers a comparatively inexpensive implementation strategy. With car sales flagging, the cost-effectiveness of cloud computing will play a big role in any future strategy. He references a Gartner study that says by 2016, customers will demand “Web-centric data connectivity in their cars, which will lead to new consumer experiences and address sustainability, digital convergence and mobility trends”. In his opinion, cloud computing can make this a reality.

Kogeler outlines some of the benefits of such a technologically-advanced vehicle – navigational controls that help drivers avoid traffic congestions, billing systems that allow tolls to be paid automatically and more fulfilling in-car entertainment systems. He says that cloud technology, along with green technology advances, would drive the advancement of the automobile industry.

One of the most interesting features that Kogeler believes that cloud computing can help implement in cars is voice technology. While being obviously extremely useful, voice technology “requires a lot of processors and software”, as he points out. I had mentioned earlier in my review of the aforementioned Toyota-Microsoft collaboration that “moving to the cloud will allow increasing computerization of vehicles, since processing power will no longer be restricted to what can be accommodated within the chassis”. Thus, voice technology that can make “a huge difference in the driving experience…allowing the user to control various functions of the car using voice commands” would be easier to implement.

Now, the benefits of cloud computing are plenty (See: Which Cloud Computing Quality Works for you? ), and the automotive industry, like any manufacturing industry, will find a lot of these benefits in direct alignment with their needs. In addition to improving existing processes, cloud computing can open new windows of opportunity as identified by Mark Benioff in Part 1 of this article. Finally, for the car itself, this technology will enhance user experience and possibly, make fully autonomous cars possible one day.

When Henry Ford built the Model T, he could not envision anything like computers. In fact, when Steve Jobs released the Mac in the 1980s, even he would have been loath to believe that today’s cars would have computers hundreds of times more powerful than the Mac. However, like every sphere of human activity, computing has made things better. And now, cloud computing is here to improve computers in general, and by extension, the cars that use them.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

Sorry, comments are closed for this post.

Popular

Cloud Migration – 10 ‘Do it Right’ Tips

Cloud Migration – 10 ‘Do it Right’ Tips

Cloud Migration – 10 ‘Do it Right’ Tips Businesses continue to adopt the cloud at break neck speed. Inherent benefits like lower operational costs, no infrastructure overheads, and quick access to better technology make cloud a very attractive proposition for businesses, especially start-ups and SMEs. However moving from legacy to the cloud environment has its…

Surprising Facts and Stats About The Big Data Industry

Surprising Facts and Stats About The Big Data Industry

Facts and Stats About The Big Data Industry If you start talking about big data to someone who is not in the industry, they immediately conjure up images of giant warehouses full of servers, staff poring over page after page of numbers and statistics, and some big brother-esque official sat in a huge government building…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth The Internet of Things is the latest term to describe the interconnectivity of all our devices and home appliances. The goal of the internet of things is to create universal applications that are connected to all of the lights, TVs, door locks, air conditioning, and…

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

Recent

Cloud Infographic: Backing Up And Storing Your Data Is No Joke

Cloud Infographic: Backing Up And Storing Your Data Is No Joke

Backing Up And Storing Your Data Is No Joke When was the last time you backed up any of your precious documents on your hard drive? March 31st was the annual “World Backup Day” which helps create awareness of the importance of backing up your files.  Tech professionals and consumers alike can benefit from backing up.…

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Savvy Businesses Leverage Enterprise Cloud PaaS

Savvy Businesses Leverage Enterprise Cloud PaaS

Savvy Businesses Leverage Enterprise Cloud PaaS Imagine a workshop full of tools: hammers, wrenches and screwdrivers. These simple tools can be used on a variety of materials: wood, brick, polymer and so on. But are these basic tools the best and enough for all materials and all projects? No, some projects require more specialized tools.…

Sponsored Posts

The Value of Hybrid Cloud

The Value of Hybrid Cloud

The Value of Hybrid Cloud As the “cloud” continues to exert its dominance as the IT technology of the day, the question for many companies focuses on what type of cloud to choose: public, private, or a combination of the two, known as hybrid. Each has its advantages. Private cloud – owned and maintained by…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising