The Lighter Side Of The Cloud – The Backup Reminder
The Lighter Side Of The Cloud – The Apple Watch
The Lighter Side Of The Cloud – Underground

U.S. SMBs High on Cloud-Based Business Applications

U.S. SMBs High on Cloud-Based Business Applications

U.S. small and medium businesses (SMBs) are showing keen interest in cloud-based business applications, according to AMI-Partners’ latest U.S. SMB Cloud Services Study.

Currently, the software-as-a-service customer relationship management (or, SaaS CRM) market represents 570,000 U.S. SMB firms.

This market, says AMI is set to undergo double-digit year-over-year growth in the next five years.

AMI-Partners specializes in IT, Internet, telecommunications and business services strategy, venture capital, and actionable market intelligence. Its 2011 Worldwide SMB Cloud Service studies examine the SMB Cloud opportunity in 23 countries, including SMB preference for Cloud-based application bundle, price sensitivity and purchase channel preferences.

The research firm notes that the advent of cloud services in the U.S. SMB market has enabled small and medium-size firms to acquire enterprise-class solutions such as CRM, at a lesser total cost of ownership (TCO).

Acquiring CRM and lesser TCO is of great significance to these firms because customer retention and acquisition has become difficult in a slow economy. SMBs want to invest in this specific area and a large number of such firms are evaluating their options to acquire and retain customers.

Customer engagement on social networking sites,” says Jacqueline Atkinson, research manager at AMI-Partners, “is driving SMBs to pay closer attention to their social communities. But it is the influence of the cloud that affects their decision to adopt more advanced customer solutions. Such market trends are creating the right conditions for the integration of social media with CRM applications for enhanced interactions with customers. In fact, U.S. SMB CRM users are a third more likely to engage in social media activities for business than firms who do not use CRM.”

SaaS CRM vendors offering a social component, such as Salesforce.com with its Radian6 platform or Sage’s SalesLogix Cloud CRM application, will be influential in moving SMBs toward leveraging social CRM. These vendors consequently are poised to capture more of this growing SaaS CRM market.”

By Anuradha Shukla

Sorry, comments are closed for this post.

Popular

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

5 Ways CIOs Can Tackle Cloud Fears

5 Ways CIOs Can Tackle Cloud Fears

5 Ways CIOs Can Tackle Cloud Fears  CIOs are tired of hearing about cloud computing concerns. They’ve spent years reading about how cloud resources are subject to risks, and wonder – what can they do to help people trust the cloud?  The truth is that despite being a hot issue for years, the topic of…

5 Mistakes That Adversely Impact Seamless Cloud Migration

5 Mistakes That Adversely Impact Seamless Cloud Migration

There is absolutely no doubt migrating a section of your IT assets, non-core business processes or the entire spectrum of business systems to the cloud makes immense sense. There are plenty of business benefits linked to cloud computing; most astute businesses are using cloud computing in some capacity or other and if you aren’t doing…

Surprising Facts and Stats About The Big Data Industry

Surprising Facts and Stats About The Big Data Industry

Facts and Stats About The Big Data Industry If you start talking about big data to someone who is not in the industry, they immediately conjure up images of giant warehouses full of servers, staff poring over page after page of numbers and statistics, and some big brother-esque official sat in a huge government building…

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at least one cloud-based application.…

Recent

Thinking About Doing Business In China? Consider This…

Thinking About Doing Business In China? Consider This…

Doing Business in China? Consider This…  China’s economy continues to outperform both regional and global markets with double-digit growth for the last decade. IDC believes China’s GDP will maintain growth around 7.2% until 2020, allowing GDP to reach US$18 trillion or 17% of the world total. And with a population of over 1.35 billion people,…

Big Tech Trends For The 21st Century

Big Tech Trends For The 21st Century

Tech Trends For The 21st Century When the historians of the future look back on the 21st century, what will they say? Inevitably, the biggest stories in the coming century will be political and environmental – wars, revolutions, and natural disasters always dominate historical memory. But perhaps more than any previous epoch, the 21st century…

The Lighter Side Of The Cloud – Inferiority Complex

The Lighter Side Of The Cloud – Inferiority Complex

By Al Johnson Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates. About Latest Posts Anuradha Latest posts by Anuradha (see all) Dialogic Enables Cloud-Based Voice and Video Application Development – November…

Sponsored Posts

How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive and More Secure Recent analysis by IDG/DELL has found that companies are expecting “increased IT efficiencies” and “lowering total cost of ownership (TCO) with optimized application delivery” as they move toward hybrid cloud and private cloud deployment. In short, they expect things to work better and cost…

Contact Us

Contact Us
Sending
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising