What Does Verizon Expect from the CloudSwitch Acquisition?

What Does Verizon Expect from the CloudSwitch Acquisition?

Verizon is betting big on cloud computing. After this year’s $1.4 billion acquisition of data center operator Terremark, Verizon has once again loosened its purse strings to buy cloud computing startup CloudSwitch. The latter develops software that eases the transition of company applications from in-house servers to the cloud. So, what does Verizon expect from this acquisition?

For one, Verizon expects to use CloudSwitch’s capabilities to offer its customers seamless migration to the cloud. CloudSwitch integrates with cloud providers’ public application program interfaces (APIs) to make moving an application or workload to the cloud as simple as a drag-and-drop action in a Web browser. “With CloudSwitch, applications remain tightly integrated with enterprise data center tools and policies, and can be moved easily between different cloud environments and back into the data center based on the requirements of the business,” Verizon said.

In this way, CloudSwitch acts like a “cloud broker”. According to Ellen Rubin, former marketing head at Netezza and co-founder of CloudSwitch, without such brokering capabilities, enterprises would have to configure all of those parameters manually – a costly, complex and time-intensive process. CloudSwitch’s location in Boston also played a part in the acquisition, considering it gives Verizon to the considerable talent pool in the region.

While CloudSwitch had relationships with both Amazon and Terremark, this acquisition may actually help the latter differentiate against its larger rival. As David Skok, general partner with CloudSwitch investor Matrix Partners put it, “The game being played in the cloud is being dictated by what Amazon is doing, but we’re still amazingly early in the game, even though the hype would have you believe that everyone’s doing it. There’s an enormous opportunity to create an enterprise version of what Amazon is doing.”

Terremark’s, and by extension Verizon’s interest in enterprise cloud software is not unexpected. While Terremark built its business around enterprise clients and some of the world’s largest organizations, they have been slow to move to the cloud, unlike smaller businesses that have flocked to Amazon’s cloud service. With this acquisition, Terremark can expand its portfolio beyond traditional data center services, like collocation, and into cloud computing.

CloudSwitch was not the only company on Verizon’s radar, revealed Rubin. “What we had was really best in breed, and they (Verizon) are strong believers that to be a successful cloud provider, you need to have software development capabilities,” she explained as to why CloudSwitch was chosen.

Founded in 2008, till date CloudSwitch has raised about $15 million from Matrix Partners, Atlas Venture and Commonwealth Capital Partners.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts It’s no secret that Cloud Computing is more than just a buzz term as that ship has sailed off a long time ago. More and more companies are adopting the uses and benefits of cloud computing while aggressively factoring cloud services spending into their budget. Included is an excellent…

Cloud Infographic: Cloud Computing Growth

Cloud Infographic: Cloud Computing Growth

An excellent infographic provided by AwesomeCloud which predicts a continued high level of growth in the cloud computing industry. Potentially staggering numbers for Public Cloud IT Services of $100 Billion by 2016. Infographic Source: AwesomeCloud About Latest Posts souryaSourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a…

BYOD Will Continue To Define Workplaces In 2014

BYOD Will Continue To Define Workplaces In 2014

BYOD Will Continue To Define Workplaces In 2014 The bring-your-own-device trend has been the subject of scrutiny ever since its initial formation. Given how quickly personal smartphones and tablets became a fixture in everyday life, it makes perfect sense that these mobile machines would slip into workplaces. While BYOD has caused headaches for many businesses,…

Cloud Infographic – Big Data Survey: What Are The Trends?

Cloud Infographic – Big Data Survey: What Are The Trends?

Jaspersoft Big Data Survey Shows Rise in Commitment to Projects and Decline in Confusion Nearly 1,600 Jaspersoft Community Members Participate in Second Jaspersoft Big Data Survey San Francisco, February 4, 2014 – Jaspersoft, the Intelligence Inside applications and business processes, today shared results from its Big Data Survey. Nearly 1,600 Jaspersoft community members responded to…

Featured Sponsors

Moving From Email Into The Cloud

Moving From Email Into The Cloud

Mobile Collaboration In The Cloud Imagine that you, as a manager, are told by the powers that be that you have to find “efficiencies” within your department that will result in one million dollars of savings annually. You struggle with this. You send an email to everyone on your senior team. “Where can we save…

Sponsors

Can You Run Your Business Entirely From A Mobile Device?

Can You Run Your Business Entirely From A Mobile Device?

Can You Run Your Business Entirely From A Mobile Device? You know the feeling. It’s 8:00 a.m. Your bus is stuck in traffic, so you pull out your phone and start answering work emails. While you may rely on your mobile device’s apps for everything from an alarm clock to a fitness tracker to a…

Placement Opportunities - Find Out!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter