Hollywood Banks on Cloud-Based Movie Storage

Hollywood Banks on Cloud-Based Movie Storage

Studios in Hollywood are set to launch their UltraViolet cloud-based movie storage. This “digital locker” service is expected to boost movie sales by attracting consumers to the cloud.

According to Lisa Richwine from reuters.com, this service will enable movie buffs to keep purchased copies of films on remote servers. UltraViolet cloud-based movie storage allows a person to view movies of his choice any time on a range of devices.

For many months now, studios in Hollywood are facing losses due to companies such as Netflix that offer unlimited monthly rentals in a cheap and convenient manner. This trend is set to change now thanks to the “buy once, play anywhere” initiative by Hollywood studios that allows movie lovers to purchase film discs offered with UltraViolet.

Richwine notes that this format will allow instant streaming of movies or downloading them on devices ranging from videogame consoles to tablets and Web-ready televisions. “UltraViolet offers more value for digital ownership. You can stream wherever you are,” said John Calkins, executive vice president of global digital and commercial innovation at Sony Pictures Home Entertainment.  “Consumers are starting to understand the benefit of storing other types of content in the cloud,” said Matthew Lieberman of PwC’s entertainment, media and communications practice.

Although UltraViolet cloud-based movie storage appears to be a good idea there are few studios in Hollywood that do not want to embrace the idea.

Few studios such as Walt Disney Co are not backing this initiative. Apple that sells movies through iTunes has also not backed UltraViolet.  However, many studios are backing this concept and hope to see the growth of digital lockers, which are still in their early days.

Time Warner unit Warner Bros is selling DVD and Blu-ray discs with UltraViolet rights for adult comedy “Horrible Bosses” and superhero flick “The Green Lantern.” Paramount and 20th Century Fox have also signed on to UltraViolet, says Richwine.

By Anuradha Shukla

Sorry, comments are closed for this post.

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

Cloud Security Risks: The Top 8 According To ENISA

Cloud Security Risks: The Top 8 According To ENISA

Cloud Security Risks Does cloud security risks ever bother you? It would be weird if it didn’t. Cloud computing has a lot of benefits, but also a lot of risks if done in the wrong way. So what are the most important risks? The European Network Information Security Agency did extensive research on that, and…

Three Tips To Simplify Governance, Risk and Compliance

Three Tips To Simplify Governance, Risk and Compliance

Governance, Risk and Compliance Businesses are under pressure to deliver against a backdrop of evolving regulations and security threats. In the face of such challenges they strive to perform better, be leaner, cut costs and be more efficient. Effective governance, risk and compliance (GRC) can help preserve the business’ corporate integrity and protect the brand,…

Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises The surface costs might give you pause, but the cost of diminishing your differentiators is far greater. Will a shift to the cloud save you money? Potential savings are historically the main business driver cited when companies move to the cloud, but it shouldn’t be viewed as a cost-saving exercise. There…

Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies are retaining their existing, on-premise IT infrastructures while also embracing the latest cloud technologies. In fact, IDC predicts markets for such hybrid cloud environments will grow from the over $25 billion global market we saw…

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart  Breaches Formal verification is not a new concept. In a nutshell, the process uses sophisticated math to prove or disprove whether a system achieves its desired functional specifications. It is employed by organizations that build products that absolutely cannot fail. One of the reasons NASA rovers are still roaming Mars…

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data The modern enterprise is digital. It relies on accurate and timely data to support the information and process needs of its workforce and its customers. However, data suffers from a likability crisis. It’s as essential to us as oxygen, but because we don’t see it, we take it for granted.…

Adopting A Cohesive GRC Mindset For Cloud Security

Adopting A Cohesive GRC Mindset For Cloud Security

Cloud Security Mindset Businesses are becoming wise to the compelling benefits of cloud computing. When adopting cloud, they need a high level of confidence in how it will be risk-managed and controlled, to preserve the security of their information and integrity of their operations. Cloud implementation is sometimes built up over time in a business,…