2015 Advertising Opportunities - Find Out More!

How Lufthansa Got Into the Clouds with CloudStream

How Lufthansa Got Into the Clouds with CloudStream

This is not the first article involving air travel and cloud computing. However, while the earlier article compared industries (See: The Similarities between Airplane Travel and Cloud Computing), this involves a specific airline and a specific cloud-based service.

2011 saw the introduction of an innovative new service for air travelers – Internet access on international flights. While Internet in the air had been around for some time, access was largely restricted to domestic travelers because the signal is provided by land-based mobile phone towers. Therefore, international travelers were restricted to their own laptops or in-flight entertainment for passing the time. This was the state of affairs until airlines started offering Internet access via satellite communications earlier this year.

Lufthansa, one of the pioneers of this technology, did this and something more. It developed CloudStream (http://www.cloud-stream.com), a cloud-based service the airline describes as the passenger’s “digital carry-on”. CloudStream allows passengers to pick out assorted content prior to departure, cache interesting links into a virtual folder and browse the content while onboard. With CloudStream, Lufthansa went into the clouds, both literally and figuratively.

The following official video explains the functioning: http://www.youtube.com/watch?v=nPXn5sR9y48

 

At the time of launch, Nicola Lange, Director Marketing and Consumer Relations at Lufthansa had stated,

Airline travel remains one of the few places where an individual has quiet, undisturbed time to enjoy personal interests. CloudStream makes it easy to discover and consume thought provoking, interesting content when you have downtime, and with Lufthansa’s FlyNet Internet onboard, that can now include precious travel time.

Now, cloud computing is one of the ways to achieve virtualization (See: Virtualization: The Virtual Way to Real-World Benefits), and Lufthansa achieves this by using the private cloud methodology, largely because of security concerns (See: Which is the Safer Cloud – Public or Private?). Cloud computing also makes an appearance in the IT Outlook section of the airline’s 2010 annual report, where it’s mentioned that it will be one of the areas of focus for future developments (See: http://reports.lufthansa.com/2010/ar/groupmanagementreport/businesssegmentperformance/itservices/outlook.html).

While CloudStream targets Lufthansa fliers, travelers on other airlines can also use the service. This helps getting the message across of Lufthansa being at the forefront of technology. With time, we may see many more airlines jumping on to the bandwagon. While many airlines already use cloud computing for reservation systems (See: Navitaire: Cloud Computing for Airlines ) as do travel companies (See: Cloud Computing and the Travel Agent: Thomas Cook Signs 10-Year Deal with Accenture), this may be the first instance of an onboard service based on the cloud.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

IBM and SAP Announce Industry’s Largest Cloud Deal

IBM and SAP Announce Industry’s Largest Cloud Deal

IBM and SAP Announce Industry’s Largest Cloud Deal IBM and SAP have shaken the cloud computing world this afternoon with the announcement of one of the largest cloud deals in the industry’s history – bringing together two of the largest technology companies in a bid to offer a more holistic service to their clients. SAP…

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most Cloud computing is rapidly revolutionizing the way we do business. Instead of being a blurry buzzword, it has become a facet of everyday life. Most people may not quite understand how the cloud works, but electricity is quite difficult to fathom as well. Anyway, regardless of…

Big Data Analytics Adoption

Big Data Analytics Adoption

Big Data Analytics Adoption Big Data is an emerging phenomenon. Nowadays, many organizations have adopted information technology (IT) and information systems (IS) in business to handle huge amounts of data and gain better insights into their business. Many scholars believe that Business Intelligence (BI), solutions with Analytics capabilities, offer benefits to companies to achieve competitive…

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Many people have heard of cloud computing. There is however a tremendous number of people who still cannot differentiate between Public, Private & Hybrid cloud offerings.  Here is an excellent infographic provided by the group at iWeb which goes into greater detail on this subject. Infographic source: iWeb About Latest Posts souryaSourya Biswas is a…

The Business Benefits of Cloud CRM

The Business Benefits of Cloud CRM

The Business Benefits of Cloud CRM From software deployment, to mobility, to wearable technology, cloud computing has transformed seemingly every aspect of modern business. Research indicates cloud applications and platforms will be at the forefront of IT spending by 2016, with half of all enterprises implementing cloud solutions by 2017. One of the quickest markets…

Featured Sponsors

The Internet of Everything Opens Up The World

The Internet of Everything Opens Up The World

Shaping The World With New Technologies As a connected collection of intelligent objects, the Internet of Everything promises to open up those areas of the world hardest hit by economic, political and agricultural blights. Relatively inexpensive devices, paired with revolutionary energy sources and unprecedented access to information offer great promise to farmers and workers in…

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop The mannequin in the store window stares blankly ahead as shoppers look at the clothes it is dressed in and contemplate a purchase. One shopper makes some comments. “It’s nice. I wonder if they have my size.” Another takes a few steps inside the store to see where these particular clothes might…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Blue square_logo_100x100-01
cisco_logo_100x100 vmware citrix100

2015 Advertising Opportunities - Find Out More!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter