The Lighter Side Of The Cloud – Bullseye
The Lighter Side Of The Cloud – Elastic Clouds
The Lighter Side Of The Cloud – The iCloud

How Lufthansa Got Into the Clouds with CloudStream

How Lufthansa Got Into the Clouds with CloudStream

This is not the first article involving air travel and cloud computing. However, while the earlier article compared industries (See: The Similarities between Airplane Travel and Cloud Computing), this involves a specific airline and a specific cloud-based service.

2011 saw the introduction of an innovative new service for air travelers – Internet access on international flights. While Internet in the air had been around for some time, access was largely restricted to domestic travelers because the signal is provided by land-based mobile phone towers. Therefore, international travelers were restricted to their own laptops or in-flight entertainment for passing the time. This was the state of affairs until airlines started offering Internet access via satellite communications earlier this year.

Lufthansa, one of the pioneers of this technology, did this and something more. It developed CloudStream (http://www.cloud-stream.com), a cloud-based service the airline describes as the passenger’s “digital carry-on”. CloudStream allows passengers to pick out assorted content prior to departure, cache interesting links into a virtual folder and browse the content while onboard. With CloudStream, Lufthansa went into the clouds, both literally and figuratively.

The following official video explains the functioning: http://www.youtube.com/watch?v=nPXn5sR9y48

 

At the time of launch, Nicola Lange, Director Marketing and Consumer Relations at Lufthansa had stated,

Airline travel remains one of the few places where an individual has quiet, undisturbed time to enjoy personal interests. CloudStream makes it easy to discover and consume thought provoking, interesting content when you have downtime, and with Lufthansa’s FlyNet Internet onboard, that can now include precious travel time.

Now, cloud computing is one of the ways to achieve virtualization (See: Virtualization: The Virtual Way to Real-World Benefits), and Lufthansa achieves this by using the private cloud methodology, largely because of security concerns (See: Which is the Safer Cloud – Public or Private?). Cloud computing also makes an appearance in the IT Outlook section of the airline’s 2010 annual report, where it’s mentioned that it will be one of the areas of focus for future developments (See: http://reports.lufthansa.com/2010/ar/groupmanagementreport/businesssegmentperformance/itservices/outlook.html).

While CloudStream targets Lufthansa fliers, travelers on other airlines can also use the service. This helps getting the message across of Lufthansa being at the forefront of technology. With time, we may see many more airlines jumping on to the bandwagon. While many airlines already use cloud computing for reservation systems (See: Navitaire: Cloud Computing for Airlines ) as do travel companies (See: Cloud Computing and the Travel Agent: Thomas Cook Signs 10-Year Deal with Accenture), this may be the first instance of an onboard service based on the cloud.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

Sorry, comments are closed for this post.

Backup

Recent

Surprising Facts and Stats About Your Online Security

Surprising Facts and Stats About Your Online Security

Surprising Facts and Stats – Online Security It’s easy to get lulled into a false sense of security when browsing the web. As more and more devices join the internet of things, the risk of becoming a victim of a criminal cyber gang is increasing – we have more unsecured access points and offer would-be…

World Backup Day: Understand The Data You Are Protecting

World Backup Day: Understand The Data You Are Protecting

World Backup Day: Understand The Data You Are Protecting Did you know that 113 phones are lost or stolen every minute? What about the fact that 1 in 10 computers are infected with a virus every month? Thanks to World Backup Day, an independent initiative that was started in 2011, awareness is being raised about…

The E-Learning Market – Cloud Computing Adoption

The E-Learning Market – Cloud Computing Adoption

The E-Learning Market  We’ve talked a fair bit about e-Learning and MOOCs (Massive Open Online Courses) technologies here on CloudTweaks over the past number of years. The industry is expected to continue to grow at a brisk pace as more and more firms and educational institutions start to adopt cloud based services.  Docebo has an excellent…

Popular

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations Everyone knows what the cloud is, but does everybody know where the cloud is? We try to answer that as we look at some of the most unusual data centre locations in the world. Under the Eyes of a Deity Deep beneath the famous Uspenski Cathedral in the…

The Cloud Above Our Home

The Cloud Above Our Home

Our Home – Moving All Things Into The Cloud The promise of a smart home had excited the imagination of the movie makers long ago. If you have seen any TV shows in the nineties or before, the interpretation presented itself to us as a computerized personal assistant or a robot housekeeper. It was smart,…

2014 Future Of Cloud Computing Survey Results

2014 Future Of Cloud Computing Survey Results

Engine Yard Joins North Bridge Venture Partners, Gigaom Research and Industry Collaborators to Unveil 2014 Future of Cloud Computing Survey Results SAN FRANCISCO, CA–(Marketwired – Jun 25, 2014) – Engine Yard, the leading cloud application management platform, today announced its role as a collaborator in releasing the results of the fourth annual Future of Cloud Computing Survey,…

5 Mistakes That Adversely Impact Seamless Cloud Migration

5 Mistakes That Adversely Impact Seamless Cloud Migration

There is absolutely no doubt migrating a section of your IT assets, non-core business processes or the entire spectrum of business systems to the cloud makes immense sense. There are plenty of business benefits linked to cloud computing; most astute businesses are using cloud computing in some capacity or other and if you aren’t doing…

Sponsored Posts

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising