“And the Cumulus Goes to…”: How the Cloud is Shaping the Oscars

And the Cumulus Goes to…”: How the Cloud is Shaping the Oscars

It’s that time of year again: Oscar season. “Tower Heist” and “Green Goblin” are shipping out of cineplexes, making way for far more prestigious film titles. I’ve always avidly followed the race to the Academy Awards, film buff that I am. Cloud lovers who could care less about cinema should check out flagship blogs on it all, such as Awards Daily or Thompson on Hollywood. But more importantly, they should consider the ways in which the cloud is influencing the pursuit of the little gold man.

For one thing, the cloud can help launch the perfect publicity storm.

Breaking last week was news that the release of Meryl Streep’s new film, “The Iron Lady,” would be pushed back to December 30 — literally a day before the cutoff for Oscar qualification. Famed Hollywood mogul Harvey Weinstein, producing the film, is known for his clever campaigning. He’s obviously not ignorant to the fact that Streep’s receiving a Kennedy Center Honor this year, on December 27.

Releasing the film days after this award squares attention on the legendary actress, building the required hype. Folks will blog about all this, create statuses on Twitter and Facebook inspired by it, instant message their friends on their thoughts. All of these means — blogs, social networks, real-time communication — count as part of the cloud. Oscar voters don’t vote in a vacuum, and they’re not impervious to the Web.

Upping Streep’s presence in the cloud could have a tangible effect on these voters, whose ballots are mailed out on (surprise, surprise) December 27. Weinstein’s as wily as a fox — with its head in the cloud.

Meryl Streep has more Oscar noms than anyone else. With Harvey and the cloud on her side, she might just win yet another gong. Cloud computing can definitely fete Oscar’s best. But it also culls its worst.

Director Brett Ratner, of “Rush Hour” fame, had been tipped to produce the 2012 Oscars. Yet he made a deplorable comment last week. When asked about his preparation plans for the upcoming ceremony, he responded by saying, “rehearsal is for fags.”

Had such a comment been made in the Eighties, Nineties, or even the early 2000s, he may have gotten away with the slur. But after Sean Penn’s Oscar win for playing gay activist Harvey Milk, homophobia no longer flies.

And the cloud’s penchant for speedily airing Internet-borne opinions means that word gets around — fast. Many an outraged member of the film community took to the Web, posting missives that called for Ratner to be sacked as producer.

Days later, Ratner was out. Eddy Murphy, who was to have hosted the Oscars, followed suit.

The cloud has forever changed how, and how fast, we interact online. Now, it’s keeping the Academy of Motion Pictures and Sciences accountable to the world.

Note to homophobes and other people-haters: don’t show your true colors on camera. By hook or by crook, what you expose will eat away at you, via the cloud.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.
FacebookTwitterLinkedInGoogle+Share

Sorry, comments are closed for this post.

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Popular

Top Viral Impact

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation

Cloud Infographic: The Education Of Tomorrow

Cloud Infographic: The Education Of Tomorrow

Cloud Infographic: The Education Of Tomorrow  Online Education is a very exciting topic for many as it opens up many new doors and opportunities. We’ve touched on areas such as Massive Open Online Sources (MOOC) which provides tremendous levels of cloud based interconnectivity. We’ve taken a look into higher education,  the increased demand for online courses as well as

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery Preventing a Cloud Disaster is one thing. Recovering from a disaster is a whole other area of concern. Today’s infographic provided by CloudVelox outlines some best practices and safeguards in order to help your business make more informed decisions. About Latest Posts Jeff NormanJeff Norman is

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.