“And the Cumulus Goes to…”: How the Cloud is Shaping the Oscars

And the Cumulus Goes to…”: How the Cloud is Shaping the Oscars

It’s that time of year again: Oscar season. “Tower Heist” and “Green Goblin” are shipping out of cineplexes, making way for far more prestigious film titles. I’ve always avidly followed the race to the Academy Awards, film buff that I am. Cloud lovers who could care less about cinema should check out flagship blogs on it all, such as Awards Daily or Thompson on Hollywood. But more importantly, they should consider the ways in which the cloud is influencing the pursuit of the little gold man.

For one thing, the cloud can help launch the perfect publicity storm.

Breaking last week was news that the release of Meryl Streep’s new film, “The Iron Lady,” would be pushed back to December 30 — literally a day before the cutoff for Oscar qualification. Famed Hollywood mogul Harvey Weinstein, producing the film, is known for his clever campaigning. He’s obviously not ignorant to the fact that Streep’s receiving a Kennedy Center Honor this year, on December 27.

Releasing the film days after this award squares attention on the legendary actress, building the required hype. Folks will blog about all this, create statuses on Twitter and Facebook inspired by it, instant message their friends on their thoughts. All of these means — blogs, social networks, real-time communication — count as part of the cloud. Oscar voters don’t vote in a vacuum, and they’re not impervious to the Web.

Upping Streep’s presence in the cloud could have a tangible effect on these voters, whose ballots are mailed out on (surprise, surprise) December 27. Weinstein’s as wily as a fox — with its head in the cloud.

Meryl Streep has more Oscar noms than anyone else. With Harvey and the cloud on her side, she might just win yet another gong. Cloud computing can definitely fete Oscar’s best. But it also culls its worst.

Director Brett Ratner, of “Rush Hour” fame, had been tipped to produce the 2012 Oscars. Yet he made a deplorable comment last week. When asked about his preparation plans for the upcoming ceremony, he responded by saying, “rehearsal is for fags.”

Had such a comment been made in the Eighties, Nineties, or even the early 2000s, he may have gotten away with the slur. But after Sean Penn’s Oscar win for playing gay activist Harvey Milk, homophobia no longer flies.

And the cloud’s penchant for speedily airing Internet-borne opinions means that word gets around — fast. Many an outraged member of the film community took to the Web, posting missives that called for Ratner to be sacked as producer.

Days later, Ratner was out. Eddy Murphy, who was to have hosted the Oscars, followed suit.

The cloud has forever changed how, and how fast, we interact online. Now, it’s keeping the Academy of Motion Pictures and Sciences accountable to the world.

Note to homophobes and other people-haters: don’t show your true colors on camera. By hook or by crook, what you expose will eat away at you, via the cloud.

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle different functions, a multitude of apps require public and private-facing components to work in tandem. Placing these apps in entirely public-facing platforms and networks simplifies the process, but at the cost of security vulnerabilities. Locating everything…

The Security Gap: What Is Your Core Strength?

The Security Gap: What Is Your Core Strength?

The Security Gap You’re out of your mind if you think blocking access to file sharing services is filling a security gap. You’re out of your mind if you think making people jump through hoops like Citrix and VPNs to get at content is secure. You’re out of your mind if you think putting your…

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises The surface costs might give you pause, but the cost of diminishing your differentiators is far greater. Will a shift to the cloud save you money? Potential savings are historically the main business driver cited when companies move to the cloud, but it shouldn’t be viewed as a cost-saving exercise. There…

Beacons Flopped, But They’re About to Flourish in the Future

Beacons Flopped, But They’re About to Flourish in the Future

Cloud Beacons Flying High When Apple debuted cloud beacons in 2013, analysts predicted 250 million devices capable of serving as iBeacons would be found in the wild within weeks. A few months later, estimates put the figure at just 64,000, with 15 percent confined to Apple stores. Beacons didn’t proliferate as expected, but a few…

Is Machine Learning Making Your Data Scientists Obsolete?

Is Machine Learning Making Your Data Scientists Obsolete?

Machine Learning and Data Scientists In a recent study, almost all the businesses surveyed stated that big data analytics were fundamental to their business strategies. Although the field of computer and information research scientists is growing faster than any other occupation, the increasing applicability of data science across business sectors is leading to an exponential…

Ending The Great Enterprise Disconnect

Ending The Great Enterprise Disconnect

Five Requirements for Supporting a Connected Workforce It used to be that enterprises dictated how workers spent their day: stuck in a cubicle, tied to an enterprise-mandated computer, an enterprise-mandated desk phone with mysterious buttons, and perhaps an enterprise-mandated mobile phone if they traveled. All that is history. Today, a modern workforce is dictating how…

Cloud Security Risks: The Top 8 According To ENISA

Cloud Security Risks: The Top 8 According To ENISA

Cloud Security Risks Does cloud security risks ever bother you? It would be weird if it didn’t. Cloud computing has a lot of benefits, but also a lot of risks if done in the wrong way. So what are the most important risks? The European Network Information Security Agency did extensive research on that, and…

Three Factors For Choosing Your Long-term Cloud Strategy

Three Factors For Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

How To Overcome Data Insecurity In The Cloud

How To Overcome Data Insecurity In The Cloud

Data Insecurity In The Cloud Today’s escalating attacks, vulnerabilities, breaches, and losses have cut deeply across organizations and captured the attention of, regulators, investors and most importantly customers. In many cases such incidents have completely eroded customer trust in a company, its services and its employees. The challenge of ensuring data security is far more…