“And the Cumulus Goes to…”: How the Cloud is Shaping the Oscars

And the Cumulus Goes to…”: How the Cloud is Shaping the Oscars

It’s that time of year again: Oscar season. “Tower Heist” and “Green Goblin” are shipping out of cineplexes, making way for far more prestigious film titles. I’ve always avidly followed the race to the Academy Awards, film buff that I am. Cloud lovers who could care less about cinema should check out flagship blogs on it all, such as Awards Daily or Thompson on Hollywood. But more importantly, they should consider the ways in which the cloud is influencing the pursuit of the little gold man.

For one thing, the cloud can help launch the perfect publicity storm.

Breaking last week was news that the release of Meryl Streep’s new film, “The Iron Lady,” would be pushed back to December 30 — literally a day before the cutoff for Oscar qualification. Famed Hollywood mogul Harvey Weinstein, producing the film, is known for his clever campaigning. He’s obviously not ignorant to the fact that Streep’s receiving a Kennedy Center Honor this year, on December 27.

Releasing the film days after this award squares attention on the legendary actress, building the required hype. Folks will blog about all this, create statuses on Twitter and Facebook inspired by it, instant message their friends on their thoughts. All of these means — blogs, social networks, real-time communication — count as part of the cloud. Oscar voters don’t vote in a vacuum, and they’re not impervious to the Web.

Upping Streep’s presence in the cloud could have a tangible effect on these voters, whose ballots are mailed out on (surprise, surprise) December 27. Weinstein’s as wily as a fox — with its head in the cloud.

Meryl Streep has more Oscar noms than anyone else. With Harvey and the cloud on her side, she might just win yet another gong. Cloud computing can definitely fete Oscar’s best. But it also culls its worst.

Director Brett Ratner, of “Rush Hour” fame, had been tipped to produce the 2012 Oscars. Yet he made a deplorable comment last week. When asked about his preparation plans for the upcoming ceremony, he responded by saying, “rehearsal is for fags.”

Had such a comment been made in the Eighties, Nineties, or even the early 2000s, he may have gotten away with the slur. But after Sean Penn’s Oscar win for playing gay activist Harvey Milk, homophobia no longer flies.

And the cloud’s penchant for speedily airing Internet-borne opinions means that word gets around — fast. Many an outraged member of the film community took to the Web, posting missives that called for Ratner to be sacked as producer.

Days later, Ratner was out. Eddy Murphy, who was to have hosted the Oscars, followed suit.

The cloud has forever changed how, and how fast, we interact online. Now, it’s keeping the Academy of Motion Pictures and Sciences accountable to the world.

Note to homophobes and other people-haters: don’t show your true colors on camera. By hook or by crook, what you expose will eat away at you, via the cloud.

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Infographic: The Evolving Internet of Things

Infographic: The Evolving Internet of Things

Evolving Internet of Things  The Internet of Things, or IoT, a term devised in 1999 by British entrepreneur Kevin Ashton, represents the connection of physical devices, systems and services via the internet, and Gartner and Lucas Blake’s new infographic (below) explores the evolution of the IoT industry, investigating its potential impact across just about every…

4 Industries Being Transformed By The Internet of Things

4 Industries Being Transformed By The Internet of Things

Compelling IoT Industries Every year, more and more media organizations race to predict the trends that will come to shape the online landscape over the next twelve months. Many of these are wild and outlandish and should be consumed with a pinch of salt, yet others stand out for their sober and well-researched judgements. Online…

Cloud Computing Myths That SMBs Should Know

Cloud Computing Myths That SMBs Should Know

Cloud Computing and SMBs Cloud Computing is the hottest issue among IT intellects of Small and Medium Businesses (SMBs). Like any other computer-orientated technology, Cloud Computing has some misconceptions and myths that often kick-start arguments among the two opposing groups: Cloud Supporters and Cloud Opponents. Both of these groups have their own ideology and reasons…

The Storytelling Machine: Big Content and Big Data

The Storytelling Machine: Big Content and Big Data

Bridging The Gap Between Big Content and Big Data Advances in cloud computing, along with the big data movement, have transformed the business IT landscape. Leveraging the cloud, companies are now afforded on demand capacity and mobile accessibility to their business-critical systems and information. At the same time, the amount of structured and unstructured data…

Five Cloud Questions Every CIO Needs To Know How To Answer

Five Cloud Questions Every CIO Needs To Know How To Answer

The Hot Seat Five cloud questions every CIO needs to know how to answer The cloud is a powerful thing, but here in the CloudTweaks community, we already know that. The challenge we have is validating the value it brings to today’s enterprise. Below, let’s review five questions we need to be ready to address…

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Recurring Revenue Business Metrics Recurring revenue is the secret sauce behind the explosive growth of powerhouses like Netflix and Uber. Unsurprisingly, recurring revenue is also quickly gaining ground in more traditional industries like healthcare and the automotive business. In fact, nearly half of U.S. businesses have adopted or are planning to adopt a recurring revenue model,…

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some of the exciting…

Containerization: The Bold Face Of The Cloud In 2016

Containerization: The Bold Face Of The Cloud In 2016

Containerization And The Cloud “Right now, the biggest technology shift in the cloud is a rapid evolution from simple virtual machine (VM) hosting toward containerization’’ says the CTO of Microsoft Azure, Mark Russinovitch, a man who deals with the evolving cloud infrastructure every day. In his words, containerization is “an incredibly efficient, portable, and lightweight…

Cloud Security: The Top 8 Risks According To ENISA

Cloud Security: The Top 8 Risks According To ENISA

Cloud Security Risks Does security in the cloud ever bother you? It would be weird if it didn’t. Cloud computing has a lot of benefits, but also a lot of risks if done in the wrong way. So what are the most important risks? The European Network Information Security Agency did extensive research on that,…

Cloud Infographic – What Is The Internet of Things?

Cloud Infographic – What Is The Internet of Things?

What Is The Internet of Things? “We’re still in the first minutes of the first day of the Internet revolution.”  – Scott Cook The Internet of Things (IOT) and Smart Systems are based on the notions of Sensors, Connectivity, People and Processes. We are creating a new world to view and measure anything around us through…