Fujitsu’s Perceptions of the Cloud

Fujitsu’s Perceptions of the Cloud

It’s quite some time since I wrote about Fujitsu’s presence on the cloud. Although the Japanese conglomerate had expressed its intention to invest big money in cloud computing almost a year ago (See: Fujitsu set to invest $1.2 billion-plus on cloud computing in 2011), there hasn’t been any big developments on that front other than its launch in the North American market (See: Fujitsu Rolls Out Global Cloud Computing Platform in North America). However, all that is set to change as it launches two new services and a set of hardware modules called Dynamic Infrastructures Blocks (DI Blocks).One of the services is the Fujitsu Business Solutions Store that will allow companies to browse various cloud offerings through a single portal covering a number of platforms and markets. The second one offers customers a set of hardware configurations designed for private clouds. DI Blocks are modules that “are comprised of orchestrated server, storage, network and virtualization technology, wrapped with integrated dynamic resource management software,” and can be configured for various cloud deployments.

According to Fujitsu technology solutions product development senior vice president Jens-Peter Seick, “For enterprises, it is impossible to predict future resource requirements from IT systems, but with DI Blocks it is possible to create future-proof systems that are flexible and agile enough to meet ever-changing needs.”

What’s more interesting is what Fujitsu CEO Rolf Schwirz recently said at the Fujitsu Forum in Munich. According to him, IT vendors will have to change their business models to accommodate cloud computing in order to survive, and consumers of their services will also perceive IT differently.

What will change will be the IT users – when you are provided with a cloud service, your IT decisions can be reversed all of a sudden, whereas today it is very difficult to reverse IT decisions,” Schwirz said. “In essence, IT will disappear from the balance sheet because the capex (capital expenditure) turns to opex (operating expenditure), and the cultural change will mean IT won’t think about technology in the stack any more, it will think about services that can support the core business of the company in the best way.”

This capex vs opex approach had been discussed in one of my earlier articles (See Point 4 of How Cloud Computing Can Save You Money).

He also predicted a churn in the IT space. “Some of the companies you see in the world ranking of IT companies this week will disappear, because they are about to miss a train – they are not ready to sacrifice their business model to go into cloud computing,” Schirwz said. “There will be new names and there will be names you know today which are ready to a certain degree to cannibalize their business models and go full steam into the cloud.”

In one of my articles I had talked about possible consolidation in the cloud computing industry (See: Is Consolidation Coming to Cloud Computing?).

By Sourya Biswas


Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years...

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