Cloud Computing Is Now One Million Strong

Cloud Computing Is Now One Million Strong

Via MarketWatch, Insight Enterprises, Inc., just distributed a press release celebrating a milestone for both the business itself and the entire cloud community: it has just sold “more than 1 million seats in various cloud offerings.” By seats, we presume they mean to represent units sold of their cloud-enabling products and devices.

Apple should really be the company to trumpet such a headline. After all, they’ve probably sold a few more than 1 million of their flagship items, like the iPad and MacBook Air, both of which can claim to have some stake in the cloud’s resources.

We nevertheless fete this news as it comes from a company who, when stacked up to juggernauts like Apple, registers as pint-sized.

The press release supports this celebration with some major facts. 30% of the globe’s population is now using the Internet. We send more than 250 billion e-mails daily, and 10 million of our devices are web-enabled.

Insight’s corporate figureheads provide some cogent explanations as to the importance of this event. They pleasantly state how the cloud “can take away the stress and reduce the expense of technology implementations for businesses.”

More and more of our client conversations are around which workloads do they move first to the cloud,” they say.

But size, comfort, and innumerable transactions of communication are not enough to cement the cloud as indelibly as this press release infers that it is. It’s windy up there. With a big enough gust, the cloud can still be pushed out of the technological skyline.

Three T’s can explain what the cloud computing community needs in order to make a stab at permanence.

First all all, the cloud needs to trend. It needs to be viewed as hip and worthwhile by the largest demographic on the Web: the young. Being under thirty myself, I can personally attest that none of my friends knows even a lick about the cloud and what it can do. How can cloud computing truly become an institution if the next generation doesn’t even recognize it? By hook or by crook, the cloud must galvanize the teens and twentysomethings of the Internet.

The cloud also needs to transform how we communicate. Right now, it merely streamlines and facilitates our discourses and exchanges of information. But in order to become seriously relevant, the cloud needs to be responsible for the creation of new forms and modes of communication. How to do this? Don’t ask me; I’m no tech wiz. I’m just the messenger.

Lastly, the cloud needs to prove it’s worth our trust. As always, security is the principal point of discussion here. Somehow folks need to know that their information is watertight and won’t leak on the whim of a hacker. Our data needs firmer protective measures. And like Skype and Microsoft Word, the cloud must be completely compatible with virtually every device.

Of course, this is all just me squawking. But the more noise we make about the cloud, the sooner we might be able to voice new changes into its structure. Here’s hoping.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.
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