I Like the Way You Move: A Boom in the Mobile Cloud

I Like the Way You Move: A Boom in the Mobile Cloud

Surmounting the economic challenges of 2011, cloud computing emerged as a new technological force to be reckoned with. The New Year has already announced additional strength for the cloud, particularly in the mobile phone sector.

Several major tech junkets predicted cloud computing’s push into society’s cell phones and mobile devices — predictions that I did not wholeheartedly believe.

The cloud’s flagship asset of storing and updating important data in multiple locations simultaneously is simple enough to grasp. However, most major companies have failed to communicate just how simple and useful cloud computing can actually prove to be for consumers. The general public, at least from my perspective, regards the cloud with either confusion or security-concerned contempt.

And then Apple launched their ridiculously attractive commercial for the iCloud this January. The ad makes it very clear that what a user downloads with her laptop will instantly transfer in its entirety to her smartphone, and vice versa. Apple’s elegant handling of the cloud clarifies its assets for average folks without deigning to dumb down the content.

This intelligent move has cemented Apple and iCloud at the vanguard of the reach for consumers and mobile technology. It now behooves me to admit that cloud computing will slowly but surely saturate cell phone / smartphone use throughout the year. And some research indicates that Apple won’t be alone in navigating just exactly how, and how well, mobile phone users absorb the cloud.

T-Mobile, to be fair, actually frolicked in the cloud long before the technology became all the rage. The company’s mobile devices have long featured the MobileLife Album, which has granted users the freedom to back up their pics with separate yet space-free storage. T-Mobile interestingly did not label this technology as “the cloud” or any other close synonym. But if it walks like a duck, and talks like a duck…

Microsoft’s Skydrive and Dropbox, among the best known cloud applications around, are anticipated to expand their distribution into the mobile device realm as well this year. Cloud computing folk should also keep an eye out for the rise of MNOs, or “mobile network operators,” such as Verizon and AT&T, into the cloud application sector as well. Big honcho companies like these are realizing that the cloud is trending with mobile phone users who desire heightened ease of use and more malleable access to their data.

Clever admen as hired by Apple and T-Mobile are simply tapping into this already-existent embrace of cloud computing. Their brilliance manifests in how smoothly they sugarcoat cloud computing’s complexities as clear advantages for average people who want above-average phones.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.
FacebookTwitterLinkedInGoogle+Share

One Response to I Like the Way You Move: A Boom in the Mobile Cloud

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Advertising Programs

Click To Find Out!

Sponsored Posts

Sponsored Posts

CloudTweaks has enjoyed a great relationship with many businesses, influencers and readers over the years, and it is one that we are interested in continuing. When we meet up with prospective clients, our intent is to establish a more solid relationship in which our clients invest in a campaign that consists of a number of

Popular

Top Viral Impact

Cloud Infographic: Most Used Cloud Apps

Cloud Infographic: Most Used Cloud Apps

Cloud app and analytics company, Netskope released its quarterly Cloud Report. The new report reveals that enterprise employees are using an average of 397 different cloud apps (most of which are unsanctioned), when IT estimated they have 40-50 — that’s a tenfold underestimation. Below is an infographic provided courtesy of the group at Netskope which goes into further detail.

Cloud Infographic – Cloud Computing And SMEs

Cloud Infographic – Cloud Computing And SMEs

Cloud Infographic – Cloud Computing And SMEs SMEs (Small/Medium Sized Enterprises) make up the bulk of businesses today. Most cloud based applications created today are geared toward the SME market. Accounting, Storage, Backup services are just a few of them. According to the European Commission, cloud based technology could help 80% of organisations reduce costs by

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery  Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Whitepapers

Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving