I Like the Way You Move: A Boom in the Mobile Cloud

I Like the Way You Move: A Boom in the Mobile Cloud

Surmounting the economic challenges of 2011, cloud computing emerged as a new technological force to be reckoned with. The New Year has already announced additional strength for the cloud, particularly in the mobile phone sector.

Several major tech junkets predicted cloud computing’s push into society’s cell phones and mobile devices — predictions that I did not wholeheartedly believe.

The cloud’s flagship asset of storing and updating important data in multiple locations simultaneously is simple enough to grasp. However, most major companies have failed to communicate just how simple and useful cloud computing can actually prove to be for consumers. The general public, at least from my perspective, regards the cloud with either confusion or security-concerned contempt.

And then Apple launched their ridiculously attractive commercial for the iCloud this January. The ad makes it very clear that what a user downloads with her laptop will instantly transfer in its entirety to her smartphone, and vice versa. Apple’s elegant handling of the cloud clarifies its assets for average folks without deigning to dumb down the content.

This intelligent move has cemented Apple and iCloud at the vanguard of the reach for consumers and mobile technology. It now behooves me to admit that cloud computing will slowly but surely saturate cell phone / smartphone use throughout the year. And some research indicates that Apple won’t be alone in navigating just exactly how, and how well, mobile phone users absorb the cloud.

T-Mobile, to be fair, actually frolicked in the cloud long before the technology became all the rage. The company’s mobile devices have long featured the MobileLife Album, which has granted users the freedom to back up their pics with separate yet space-free storage. T-Mobile interestingly did not label this technology as “the cloud” or any other close synonym. But if it walks like a duck, and talks like a duck…

Microsoft’s Skydrive and Dropbox, among the best known cloud applications around, are anticipated to expand their distribution into the mobile device realm as well this year. Cloud computing folk should also keep an eye out for the rise of MNOs, or “mobile network operators,” such as Verizon and AT&T, into the cloud application sector as well. Big honcho companies like these are realizing that the cloud is trending with mobile phone users who desire heightened ease of use and more malleable access to their data.

Clever admen as hired by Apple and T-Mobile are simply tapping into this already-existent embrace of cloud computing. Their brilliance manifests in how smoothly they sugarcoat cloud computing’s complexities as clear advantages for average people who want above-average phones.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

One Response to I Like the Way You Move: A Boom in the Mobile Cloud

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Contributors

Cloud Infographic – Wearable Tech And Preventative Healthcare

Cloud Infographic – Wearable Tech And Preventative Healthcare

Wearable Tech And Preventative Healthcare There are so many exciting new opportunities available to utilize wearable technology in the future.  Areas such as nanotechnology disease monitoring, crowdfunding to wearable accessories are some excellent examples of the potential. Estimates vary, but appear to suggest that the market will produce between $14-50 Billion over the next few years. Included below

Ten Tips For Successful Business Intelligence Implementation

Ten Tips For Successful Business Intelligence Implementation

Ten Tips for Successful Business Intelligence Implementation The cost of Business Intelligence (BI) software goes far beyond the purchase price. Time spent researching, implementing, and maintaining your BI investment can snowball quickly and mistakes are often expensive. Your time is valuable – save it by learning from other businesses’ experiences. We’ve compiled the top ten

Knots And Cloud Service Providers

Knots And Cloud Service Providers

How Do These Two Compare? In Boy Scouts, I learned how to tie knots. The quickest knot you can tie is the slipknot. It’s very effective for connecting one thing to another via the rope you have. It was used in setting up tents, mooring boats to docks temporarily and lifting your food up into

Aggregated News

Popular News Sources

Storage Considerations for SharePoint Backups

Storage Considerations for SharePoint Backups

Storage Considerations for SharePoint Backups Wednesday, October 29, 2014 @ 9:00 am/12:00pm ET. Backup and Restore of a SharePoint environment can be a complex endeavor as the product consists of multiple components running at various tiers, each with their own backup and restore requirements. In addition, SharePoint documents are stored as Binary Large Objects (BLOBs) in

OpenDNS Deployment Leads to Twenty-Fold Decrease in Malware Infections at Hamamatsu

OpenDNS Deployment Leads to Twenty-Fold Decrease in Malware Infections at Hamamatsu

Decreases in Malware Infections at Hamamatsu OpenDNS, a leading provider of cloud-delivered security, today announced that it has enabled Hamamatsu, a Japanese manufacturer of optical sensor technologies, to virtually eliminate malware infections across its U.S. Read the source article at Finance News About Latest Posts Jeff NormanJeff Norman is a freelance writer currently based in New

IBM and Microsoft – What Are They Doing With The Hybrid Cloud?

IBM and Microsoft – What Are They Doing With The Hybrid Cloud?

What Are They Doing With The Hybrid Cloud? “Microsoft is committed to helping enterprise customers realize the tremendous benefits of cloud computing across their own systems, partner clouds and Microsoft Azure,” said Scott Guthrie, executive vice president,Cloud and Enterprise, Microsoft. “With this … Read the source article at CNNMoney About Latest Posts Jeff NormanJeff Norman is a freelance writer