The Lighter Side Of The Cloud – The Vatican
The Lighter Side Of The Cloud – Music Collection
The Lighter Side Of The Cloud – The iCloud
The Lighter Side Of The Cloud – Metcalf
Pixar’s Cloud Computing Reignites the Debate: Art Versus Commerce

Pixar’s Cloud Computing Reignites the Debate: Art Versus Commerce

Pixar’s Cloud Computing Reignites the Debate: Art Versus Commerce

Pioneer Pixar continues to push the envelope. The legendary animation studio recently announced their most serious entry to date into the cloud, with Renderman On Demand.

The cloud-rooted rendering application was launched in collaboration with GreenButton, a respected cloud services company. Currently available on Microsoft Azure, and soon to be accessible via Linux later this year, Renderman On Demand is a seminal step forward in the integration of the cloud into both arts and entertainment.

Producing animation in 3D is a potentially highly lucrative enterprise for film studios; just last year, “Rio,” released in 3D, made nearly $500 million internationally for Blue Sky Studios and 20th Century Fox. Yet the creation — or rendering — of three-dimensional animation requires partnership between artists and designers at fever pitch. The inundation of needs to compose, edit, redraft, and share documents between a fleet of animators and designers inevitably results in a skyrocketing demand in computing requirements.

Obviously, Pixar and other houses of animation aren’t the only companies who need this ability to magnify computing ability on the spot. Industries of all stripes stand to benefit from this technology, known as “cloudbursting,” or the accessing of a software application that harnesses internal computing resources and converts them into a private cloud. With RenderMan, demands on animation teams that once took 20 days are now completed in 20 hours. That’s an enormous figure.

RenderMan On Demand might be the shiniest new application themed on cloudbursting for animators (and which could potentially be expanded to businesses in similarly needy sectors). Yet the conversation Pixar has launched in the release of this application has extended into a larger web of questions.

Can the cloud potentially monetize art? Will cloud computing instead fuel art in the future, by making it more affordable and faster? What is cloud computing’s input into the ongoing debate between art and commerce? Tom Foremski, of Silicon Valley Watcher, has compellingly concluded that cloud computing is fueling a new wave in the impact of digital arts. Individual animators with their own companies that lack the computing horsepower of titans like Pixar can now compete on an even playing field with those big boys thanks to the cloud.

Applications like Elastic Compute Cloud from Amazon are thus enabling smaller figures in the computer arts; EC2 basically offers users the processing capacity of hundreds of computers at once, with users able to dial up or down the precise amount of power needed at any given moment.

So critical has the cloud become to the animation / digital arts community that even educational programs, like the Arts Institute, are discussing its relevance for the next generation of artists.
As long as animators desire to create works of multicolored beauty in motion, and patrons exist to pay them for their services, the cloud will continue to influence and direct the progression of how such creativity takes place on their computers.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

Sorry, comments are closed for this post.

FREE! POPULAR RESEARCH TOOLS

Popular Archives

Cloud Infographic – Interesting Big Data Facts

Cloud Infographic – Interesting Big Data Facts

Big Data Facts You Didn’t Know The term Big Data has been buzzing around tech circles for a few years now. Forrester has defined big data as “Technologies and techniques that make capturing value from data at an extreme scale economical.” The key word here is economical. If the costs of extracting, processing, and making use…

Recent

Cloud Infographic – Top Vulnerable Applications

Cloud Infographic – Top Vulnerable Applications

Top Vulnerable Applications  As you use the Internet on a daily basis, you probably come across cyber security topics, but rarely glance at them twice. After all, cyber security threats don’t concern you, right? Well, that’s not exactly true. Cyber attacks are more widespread than you can imagine and they may be targeting your devices as…

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

By David Fletcher Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates.  About Latest Posts Jeff NormanJeff Norman is a freelance writer currently based in New York City. He’s moved into writing…

MOST RECENT - Posted by
New Trends In Cloud Based Education

New Trends In Cloud Based Education

Cloud Based Education With technological progress accelerating and users’ computer experience becoming richer and increasingly complex, the future developments in education technology is very exciting. Students are now able to attend demonstration sessions on how to handle technology through remote laboratories using advanced applications in a truly interactive environment. One of these exciting areas is in telemedicine.…

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG
Advertising ROI Plans

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising