The Lighter Side Of The Cloud – Progress
The Lighter Side Of The Cloud – Google Apps Vs Office 365
The Lighter Side Of The Cloud – Telecommute
Pixar’s Cloud Computing Reignites the Debate: Art Versus Commerce

Pixar’s Cloud Computing Reignites the Debate: Art Versus Commerce

Pixar’s Cloud Computing Reignites the Debate: Art Versus Commerce

Pioneer Pixar continues to push the envelope. The legendary animation studio recently announced their most serious entry to date into the cloud, with Renderman On Demand.

The cloud-rooted rendering application was launched in collaboration with GreenButton, a respected cloud services company. Currently available on Microsoft Azure, and soon to be accessible via Linux later this year, Renderman On Demand is a seminal step forward in the integration of the cloud into both arts and entertainment.

Producing animation in 3D is a potentially highly lucrative enterprise for film studios; just last year, “Rio,” released in 3D, made nearly $500 million internationally for Blue Sky Studios and 20th Century Fox. Yet the creation — or rendering — of three-dimensional animation requires partnership between artists and designers at fever pitch. The inundation of needs to compose, edit, redraft, and share documents between a fleet of animators and designers inevitably results in a skyrocketing demand in computing requirements.

Obviously, Pixar and other houses of animation aren’t the only companies who need this ability to magnify computing ability on the spot. Industries of all stripes stand to benefit from this technology, known as “cloudbursting,” or the accessing of a software application that harnesses internal computing resources and converts them into a private cloud. With RenderMan, demands on animation teams that once took 20 days are now completed in 20 hours. That’s an enormous figure.

RenderMan On Demand might be the shiniest new application themed on cloudbursting for animators (and which could potentially be expanded to businesses in similarly needy sectors). Yet the conversation Pixar has launched in the release of this application has extended into a larger web of questions.

Can the cloud potentially monetize art? Will cloud computing instead fuel art in the future, by making it more affordable and faster? What is cloud computing’s input into the ongoing debate between art and commerce? Tom Foremski, of Silicon Valley Watcher, has compellingly concluded that cloud computing is fueling a new wave in the impact of digital arts. Individual animators with their own companies that lack the computing horsepower of titans like Pixar can now compete on an even playing field with those big boys thanks to the cloud.

Applications like Elastic Compute Cloud from Amazon are thus enabling smaller figures in the computer arts; EC2 basically offers users the processing capacity of hundreds of computers at once, with users able to dial up or down the precise amount of power needed at any given moment.

So critical has the cloud become to the animation / digital arts community that even educational programs, like the Arts Institute, are discussing its relevance for the next generation of artists.
As long as animators desire to create works of multicolored beauty in motion, and patrons exist to pay them for their services, the cloud will continue to influence and direct the progression of how such creativity takes place on their computers.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

Sorry, comments are closed for this post.

Support

Recent

Big Data, Business Intelligence And The Programming Language “R”

Big Data, Business Intelligence And The Programming Language “R”

Why Your Next Business Intelligence Hire Will Use R As anyone working in the field knows, business intelligence is an evolving landscape. New technologies, combined with a rapidly expanding marketplace, are disrupting legacy solutions and established platforms. Despite such growth, however, there have been a few constants, such as the R programming language. As other…

Beyond Gaming: Three Practical Applications For Oculus Rift

Beyond Gaming: Three Practical Applications For Oculus Rift

Three Practical Applications For Oculus Rift  Since the announcement of the Oculus Rift in 2012 gamers and game developers alike have been frenzied trying to both get their hands on the unit or build their own proprietary VR machine. The VR gold rush has since lead to the announcement of Project Morpheus from Sony and…

The Lighter Side Of The Cloud – Due Diligence

The Lighter Side Of The Cloud – Due Diligence

By David Fletcher Please support our comics by sharing, licensing or visiting our cloud sponsors (Below). Your support goes a long way in allowing us to continue to produce our lighthearted comics each week.   About Latest Posts Jeff NormanJeff Norman is a freelance writer currently based in New York City. He’s moved into writing…

Popular

Cloud Migration – 10 ‘Do it Right’ Tips

Cloud Migration – 10 ‘Do it Right’ Tips

Cloud Migration – 10 ‘Do it Right’ Tips Businesses continue to adopt the cloud at break neck speed. Inherent benefits like lower operational costs, no infrastructure overheads, and quick access to better technology make cloud a very attractive proposition for businesses, especially start-ups and SMEs. However moving from legacy to the cloud environment has its…

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

4 Different Types of Attacks – Understanding the “Insider Threat”

4 Different Types of Attacks – Understanding the “Insider Threat”

Understanding the “Insider Threat”  The revelations that last month’s Sony hack was likely caused by a disgruntled former employee have put a renewed spotlight on the insider threat. The insider threat first received attention after Edward Snowden began to release all sorts of confidential information regarding national security. While many called him a hero, what…

The History Of Back-Ups

The History Of Back-Ups

The History of Back-Ups There’s no doubt about it – we are spoilt. With external hard-drives, CDs, USB memory sticks, SD cards, online storage and multiple devices with vast memories we can save, access and back up our data more easily and more efficiently than ever before. (Image Source: Maxim Yurin, SoftLogica)  It’s not always been…

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations Everyone knows what the cloud is, but does everybody know where the cloud is? We try to answer that as we look at some of the most unusual data centre locations in the world. Under the Eyes of a Deity Deep beneath the famous Uspenski Cathedral in the…

Sponsored Posts

Moving From Email Into The Cloud

Moving From Email Into The Cloud

Mobile Collaboration In The Cloud Imagine that you, as a manager, are told by the powers that be that you have to find “efficiencies” within your department that will result in one million dollars of savings annually. You struggle with this. You send an email to everyone on your senior team. “Where can we save…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising