And the Cloud Computing Grammy Goes To…
Plaudits en masse for Adele, who swept last Sunday’s Grammy awards with six golden trophies — a huge honor that even your grandmother likely saw coming from fifty miles away. The prodigious vocal titan ignited an international musical movement that managed to sweep both average Joe pop lovers and obnoxious highbrows off their feet with equal adoration. She came to stand for actual God-given talent coupled with an uncanny ear for searing lyrics that zap the heart directly, and nothing but a night of receiving gong after gong could more appropriately award the now classic starlet.
In the spirit of golden winners and a return to artful craftmanship, we wanted to propose a similar scenario of laurels in the cloud computing music community. To wit: which of the innumerable cloud music apps and features out there would win an inaugural Grammy for Cloud Music Excellence?
Here are our prospective nominees:
Let’s be brief about it: in the frenetic pace of today’s music industry, there is no more efficient or professional way for an up-and-coming music act to reach the business’ power brokers than via this application. Music X-Ray links with a user’s SoundCloud profile to assess its tunes and automatically match them with an industry pro who might fancy the tracks.
Regardless of whether or not that pro chooses to do business with the user, she is still guaranteed written feedback; Music X-Ray has even spawned fruitful mentorships between talent and Grammy-winning contacts. This app reveals the cloud as its music best: forging connections of value within a creative community. It almost makes us wanna take up a guitar.
The closest rival to Music X-Ray in terms of efficacy for actual music makers, Artist Growth aims to seriously improve how musicians are managed and pursue careers in the long term. Entrepreneurs seasoned in the storied enclaves of Nashville created the application to empower fellow musicians in maintaining their finances and, in a Madonna-like move, to keep pace with or stay ahead of the latest sound trends in the industry.
The cloud allows AG users to profit from such features as its “Action Packs,” career-creating agendas devised by successful pros, and the Indie Bible, brimming with more than 30,00 industry contacts to communicate with.
The music industry can be a huge downer for a budding talent, which is why Lana Del Rey, Tyler the Creator, Theophilus London, and others are doing it for themselves. Yet no man is an island, and the most effective way to hit it big is to hone in a community of artists that sustains one’s imagination and output. Enter tumblecloud, an ingenious application that allows musicians to directly partner with artists from other disciplines, such as photographers and journalists.
To be fair, tumblecloud does not directly target the music community. Yet as a platform for “digital storytelling,” as the collabo between Gabriel Quinn and Jessica Lehrman evinces, tumblecloud cannot be trumped.
And the Winner Is….
Up to you! We’d like you readers of CloudTweaks to jockey your opinions and let us in on who’d you like to take home the first ever Cloud Grammy. Which of these applications has done for the cloud what Adele done for the music world at large?
By Jeff Norman
The complete guide to capturing, processing, and encoding digital video.
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