Icelandic Steam, French Bidding Wars: Europe and Cloud Computing in Early 2012

Icelandic Steam, French Bidding Wars: Europe and Cloud Computing in Early 2012

The European continent is — finally! — putting cash where its proverbial mouth is regarding the presence of cloud computing throughout the EU.

At Switzerland’s World Economic Forum, Digital Agenda Commissioner Neelie Kroes announced that Europe is ready to pledge 10 million euro to a forthcoming European Cloud Partnership. Kroes believes with fervency that this Partnership will surmount such hurdles in the cloud’s being accepted as fear of data protection, legality concerns, and distribution of important general information on the cloud to small businesses.

Says Kroes, “I expect good progress in setting it up in 2012 and first results in 2013.” Thanks to Jennifer Baker at PC World for the tip.

Cloud computing works on the idea that a user’s data is stored and managed from a remote location. But what to do if that remote location overheats?

Such is the problem with many data centers which are critical to safeguarding the data that keeps the cloud afloat. British company Verne Global are looking to address this issue in game-changing fashion as they investigate Iceland’s potential role in cloud computing this year. Sub-sea cables has just been laid throughout the country, reigniting interest in Iceland’s capacity as a geothermal hotspot — ideal for Verne Global’s soon-to-be-mounted data center.

The chilly wind that blows through Iceland will be pumped through the center, keeping temperatures down and server efficiency high. Companies looking to “greenify” their image, while also transferring to the hip world of cloud computing, are likely to see Iceland as an ideal opportunity to plunge in. See The Australian for more information on this development.

Oh, the French. They may turn up their nose to new ideas longer than some other European communities, but once they’ve decided on the attractiveness of a notion, voila — they’re hooked. Here’s hoping that new developments hook them on cloud computing’s potential for their industries and business.

Orange, a principal telecommunications provider in France, just solidified its reputation at the vanguard of cloud in the country, citing its more than 3500 customers who’ve signed up with its Cloud Computing Services offering. Cloud also factors as a key component of its “Conquests 2015” strategy to win 500 million euro in revenue by that year.

Yet Orange is not alone in its cloud fanfare. Its French telecom rivals Vivendi and Dassualt Systemes are also vying for cloud computing supremacy, these two specifically jockeying for a state-funded cloud computing contract.

The French phrase in response to this sudden cloud hullabaloo: ooh la la.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

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