Tech Child's Play: Is the Cloud Still a Kid?

Tech Child’s Play: Is the Cloud Still a Kid?

A new Information Week article, penned by well-respected expert Art Wittman, condemns cloud computing as a horny youngster still in the grips of puberty.

Perhaps Wittman doesn’t attack the cloud so colorfully. But he solidly argues that, in terms of how IT people commit to its use the popular technology, cloud suffers from growing pains. Wittman reveals the results of a survey to IT organizations, asking them, “’What are your company’s plans for cloud computing?’… Two-thirds of [them] either have decided the cloud isn’t for them or have yet to pull the trigger,” Wittman avers.

Readers can extrapolate that most IT professionals have branded the cloud as a flirty teen that doesn’t deserve a full commitment, since the majority of them have yet to embrace it after all these years. Yet I partially dissent. Yes, you can contend that the cloud is only slowing emerging from its nascent stages. But we can’t ignore how the big players (Google, Amazon, Microsoft and Apple…) have impacted our perception of cloud computing. Their serious cloud concentration in recent years has solidified its assets and made them more accessible for both businesses and individuals.

What is more, increasingly ubiquitous publicity for the cloud — major TV ads ran during both the Superbowl and the Oscars this year — is clarifying cloud’s advantages well enough for Joe Public to grasp their allure and usefulness.

I still reverberate with Wittman on several points he lodges against cloud computing as we know it today. Cloud lacks the sophisticated metrics that would allow its users to more easily navigate it, chart their activity, and strategize. More crucially, the controversy of cloud safety repels many IT folks. They continue to circle cloud computing, attracted to its promise to ease how they do business. But cloud’s data and privacy protection overall remains too shoddy. It fails to avert enough risk to persuade the IT community en masse.

How can the cloud mature into the dashing, reliable adult we’ve always foreseen in it? Cloud technology creators and professionals should focus on four cornerstones that can ripen this kid:

  • Stabilize cloud pricing. Wittman points out the inconsistency in cost among cloud vendors, a fault with which I wholeheartedly agree. Clarify price points, and pinpoint the exact benefits a buyer will receive upon purchase.
  • Implement cloud analytics. Where is the cloud version of TweetDeck, HootSuite, or Webtrends? I’m tapping my foot.
  • Educate on data protection. Yes, the cloud needs to continually improve its security. But cloud computing ain’t the Wild Wild West. Let’s better distribute knowledge on existent privacy measures.
  • Develop a “cloud entry” cottage industry. IT planners often lament the difficulty in transitioning to cloud. What a window for new start-ups who focus on simplifying the process of cloud admittance.

And you? What do you think cloud computing needs to grow up and develop a real relationship with IT people?

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Who’s Ready For The Cloud, And Can Deliver!

Who’s Ready For The Cloud, And Can Deliver!

Cloud Ready In my article last month, I discussed how the managed service provider (MSP) industry has been continuously urged to embrace the cloud, but in the end, could they? I answered the questions by describing several impediments and challenges that I believe are preventing MSPs from generating significant revenue and successfully fulfilling their client’s…

Are You Sure You’re Ready For The Cloud?: Connectivity

Are You Sure You’re Ready For The Cloud?: Connectivity

Cloud Connectivity Many times when we think of “cloud” we think of the elastic compute and storage, but we forget one very important thing, connectivity. Even though connectivity is no part of the cloud itself, it does have a direct bearing on how we access it, use it, and play around with it. If our…

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Recurring Revenue Business Metrics Recurring revenue is the secret sauce behind the explosive growth of powerhouses like Netflix and Uber. Unsurprisingly, recurring revenue is also quickly gaining ground in more traditional industries like healthcare and the automotive business. In fact, nearly half of U.S. businesses have adopted or are planning to adopt a recurring revenue model,…

5 Things Today’s Businesses Couldn’t Do Without The Cloud

5 Things Today’s Businesses Couldn’t Do Without The Cloud

5 Things Today’s Businesses Couldn’t Do Without The Cloud We take a look at how the cloud has changed business for the better. Businesses have been given new and exciting opportunities thanks to the Cloud. Here are five things that wouldn’t be possible for businesses without it. Cloud-based services and platforms, often referred to as ‘cloudware’,…

The True Power And Potential Of Wearables

The True Power And Potential Of Wearables

The Power of Wearables The potential of wearable computing for efficiency and innovation is enormous. For business leaders and CIOs, wearable technology represents an opportunity to find more intelligent solutions to real problems and to leverage these devices for the benefit of the organization. But before wearables can successfully realize these expectations, there remain basic…

It’s Not Delivery, Its Cloud

It’s Not Delivery, Its Cloud

It’s Not Delivery, Its Cloud Earlier in the month I talked about Bouillabaisse a fish stew or as I called it Cloud Bouillabaisse both are heavily reliant on what you put in it. Building on that food theme (I have to stop writing these blogs at dinner time…) I would like to talk about cloud…

Managed Services Providers (MSPs) – Urged To Embrace The Cloud

Managed Services Providers (MSPs) – Urged To Embrace The Cloud

Managed Services Providers (MSPs)  If you’ve been observant of the MSP industry over the last two years, you’ve no doubt noticed that it has had significant difficulty expanding its service capabilities and growing its revenue stream around cloud computing. At least that was the analysis of recent market research studies assessing the status of cloud…

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Advertising