Tech Child's Play: Is the Cloud Still a Kid?

Tech Child’s Play: Is the Cloud Still a Kid?

A new Information Week article, penned by well-respected expert Art Wittman, condemns cloud computing as a horny youngster still in the grips of puberty.

Perhaps Wittman doesn’t attack the cloud so colorfully. But he solidly argues that, in terms of how IT people commit to its use the popular technology, cloud suffers from growing pains. Wittman reveals the results of a survey to IT organizations, asking them, “’What are your company’s plans for cloud computing?’… Two-thirds of [them] either have decided the cloud isn’t for them or have yet to pull the trigger,” Wittman avers.

Readers can extrapolate that most IT professionals have branded the cloud as a flirty teen that doesn’t deserve a full commitment, since the majority of them have yet to embrace it after all these years. Yet I partially dissent. Yes, you can contend that the cloud is only slowing emerging from its nascent stages. But we can’t ignore how the big players (Google, Amazon, Microsoft and Apple…) have impacted our perception of cloud computing. Their serious cloud concentration in recent years has solidified its assets and made them more accessible for both businesses and individuals.

What is more, increasingly ubiquitous publicity for the cloud — major TV ads ran during both the Superbowl and the Oscars this year — is clarifying cloud’s advantages well enough for Joe Public to grasp their allure and usefulness.

I still reverberate with Wittman on several points he lodges against cloud computing as we know it today. Cloud lacks the sophisticated metrics that would allow its users to more easily navigate it, chart their activity, and strategize. More crucially, the controversy of cloud safety repels many IT folks. They continue to circle cloud computing, attracted to its promise to ease how they do business. But cloud’s data and privacy protection overall remains too shoddy. It fails to avert enough risk to persuade the IT community en masse.

How can the cloud mature into the dashing, reliable adult we’ve always foreseen in it? Cloud technology creators and professionals should focus on four cornerstones that can ripen this kid:

  • Stabilize cloud pricing. Wittman points out the inconsistency in cost among cloud vendors, a fault with which I wholeheartedly agree. Clarify price points, and pinpoint the exact benefits a buyer will receive upon purchase.
  • Implement cloud analytics. Where is the cloud version of TweetDeck, HootSuite, or Webtrends? I’m tapping my foot.
  • Educate on data protection. Yes, the cloud needs to continually improve its security. But cloud computing ain’t the Wild Wild West. Let’s better distribute knowledge on existent privacy measures.
  • Develop a “cloud entry” cottage industry. IT planners often lament the difficulty in transitioning to cloud. What a window for new start-ups who focus on simplifying the process of cloud admittance.

And you? What do you think cloud computing needs to grow up and develop a real relationship with IT people?

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Cloud Has Transformed the Costs and Capabilities of CRM

Cloud Has Transformed the Costs and Capabilities of CRM

Transformation of CRM Services Over the last decade, the Cloud has transformed the costs and capabilities of customer relationship management (CRM) tools. Users can now update and access contacts and sales data anywhere, whether in the office or at an impromptu meeting a hundred miles away. These systems promise an easy setup, decreased cost, and…

How Data Privacy Reform Is Wreaking Havoc In The Cloud

How Data Privacy Reform Is Wreaking Havoc In The Cloud

Data Privacy Reform Is Wreaking Havoc Nations around the globe are stepping up efforts to better protect the personal data of private citizens. In particular, cross-border data security regulations and legislative reform is on the rise. The laws must evolve in order to mitigate theft, abuse and misappropriation of personally identifiable information (PII), better guard…

Driving Insight: Analytics And The Internet of Things

Driving Insight: Analytics And The Internet of Things

Analytics And The Internet of Things  For many businesses, the Internet of Things is playing an increasingly important role, influencing day-to-day operations and strategic planning. An ecosystem of growing complexity and sophistication, the IoT calls for careful navigation: advances in connectivity and cloud-based platforms have opened up a wider range of solutions to IT decision-makers…

Even Companies With A “Cloud First” Strategy Have Lingering Security Concerns

Even Companies With A “Cloud First” Strategy Have Lingering Security Concerns

Lingering Security Concerns Considering the cost and time-to-market advantages of SaaS applications in particular, it’s no surprise that companies are looking to the cloud to meet their business objectives. But what happens when a ‘cloud first’ company must also put security and compliance first? In a recent Bitglass survey report from a cloud access security…

The Implication Of Consumers Not Having Their Heads In The Cloud

The Implication Of Consumers Not Having Their Heads In The Cloud

Customers CAN Better Protect Themselves The majority of cloud consumers don’t understand what cloud is let alone what the implications of transacting in the cloud or of having their data and digital assets stored in the cloud. As a result most consumers are their own worst enemy when it comes to putting themselves at risk…

Hybrid IT Matures Just In Time To Tackle Complex Challenges

Hybrid IT Matures Just In Time To Tackle Complex Challenges

Tackling Complex IT Challenges Sponsored by Hybrid IT: The Next Evolution in Enterprise IT, NetApp and Verizon. Today’s sophisticated business environment demands a dynamic and robust IT infrastructure which is a far cry from the closed, controlled environments that most IT departments were created to handle. A hybrid IT infrastructure, drawing services from multiple cloud-based…

Featured Sponsored Articles
The Benefits of Cloud-Based Phone Systems

The Benefits of Cloud-Based Phone Systems

Cloud-Based Phone Systems This article has been sponsored by RingCentral, provider of state-of-the-art cloud infrastructure. Although today’s businesses rely on a host of modern technology, the century-old telephone call is as essential as ever. Of course, businesses today aren’t relying on simple analog voice calls for effective interaction with partners, suppliers, colleagues, and customers, but…

Featured Sponsored Articles
Working With Cloud White Label Partners

Working With Cloud White Label Partners

Cloud White Label Services Sponsored by CloudMGR The benefits of consolidating your cloud to one of the giants such as AWS, Microsoft Azure, and Google Cloud are improving as competition increases, with pricing wars between the service providers meaning better savings for businesses utilizing these services, and an abundance of features at user fingertips as…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor