The Cloud (Storage) Wars

A Storm Brewing…The Cloud (Storage) Wars

By now you’ve probably heard the term, “Cloud Wars”, though with so many fronts sometimes it’s difficult to ascertain which Cloud battles are being referenced. In The Battle for the Enterprise the reference is to cloud computing leaders making their way into the enterprise segment taking market share from the legacy IT providers. Others may be referring to the Oracle and SAP acquisition shootout or the CRM Cloud Wars.

For our purposes, the “Cloud War” discussion will revolve around storage. There has been a lot of news coverage around the battle being played out between Microsoft SkyDrive and iCloud, and news of Google entering the fray with it’s Google Drive (aka G-Drive) competing with a Dropbox like file service. Other players include Box.net, Sugar Sync, Syncplicity, and iFolder to name but a few.

This battlefield is rich and complex, so last week, I called upon someone that’s in the trenches to get a different perspective on what’s happening in the segment. That perspective on Google Drive and the coming “Cloud Wars” came from Vineet Jain, CEO and Co-founder of Egnyte, the hybrid cloud file server solutions provider, and Marco Sanchez, Director of Product Marketing. Vineet and Marco have a good viewpoint as they live in the crowded market for file storage, facing competitors like Box.net, DropBox, Sugar Sync, and others on a daily basis. Here was Vineet’s opinion on the matter.

There’s a storm brewing in the cloud wars and we can see it with the most recent announcement of Google Drive cloud storage, in addition to iCloud from Apple and SkyDrive from Microsoft.

All of these offerings have one thing in common, they’ve focused on the consumer and left the enterprise behind. One such example is that services like these create bread crumb trails of sensitive corporate files littered across the Internet, which are often impossible to retrieve, especially after someone leaves a company.  That’s just one huge loophole in data security created by bringing consumer products into the enterprise. At the end of the day, it’s critical to allow IT to facilitate the flow of information in a controlled way across all users. If you have a solid understanding of who can access what and how, then you can create an environment that is conducive to collaboration while simultaneously ensuring the integrity and ownership of those very files which are the lifeblood of an organization. Employees and consultants may come and go, but data lives forever.

– Vineet Jain, CEO and Co-founder, Egnyte

In many respects I tend to agree with Vineet’s perspective, though I think these offerings from Apple, Google and Microsoft will eventually migrate into enterprise offerings.

That being said, I have long been an advocate of hybrid clouds and see the value of Egnyte’s centrally managed, hybrid storage model solution for SMB and enterprise. Challenges with large data files, latency problems, loss of control, and security which are probably not much of a consumer issue, loom large in business settings. IT management in data sensitive industries that are considering replacing their traditional file server may be comforted knowing that they have an on premise copy of the data, can mitigate large data file latency issues, and have secure access via 256-bit AES encryption over SSL, as well as, SAS 70 Type II compliance.

For the time being, I’ll buy Vineet’s perspective that this “Cloud War” focus is more pronounced on the consumer side given the players’ consumer orientation, but I don’t expect it to stay that way for long.

What’s your perspective on this “Cloud War” and the cloud file storage segment?

By Ray Depena

Sorry, comments are closed for this post.

Popular Archives

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility A CIO friend of mine once told me that a hybrid cloud model enables him to “own the base, rent the spike” when it comes to unplanned events. Let’s face it – maintaining unused infrastructure for rare or random IT events is expensive and unnecessary in a cloud…

The Cloud In 2015: Eight Trends To Look For

The Cloud In 2015: Eight Trends To Look For

The Cloud In 2015 For organizations of all sizes, in 2014 the cloud emerged as a critical part of the default consideration set when implementing any new application – in large part due to the cloud’s proven ability to handle data storage and processing demands in an elastic manner, improved verifiable standards around data security and…

Recent

Cloud Infographic – Top Vulnerable Applications

Cloud Infographic – Top Vulnerable Applications

Top Vulnerable Applications  As you use the Internet on a daily basis, you probably come across cyber security topics, but rarely glance at them twice. After all, cyber security threats don’t concern you, right? Well, that’s not exactly true. Cyber attacks are more widespread than you can imagine and they may be targeting your devices as…

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

By David Fletcher Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates.  About Latest Posts Ray Latest posts by Ray (see all) The Cloud 300: Who Is Gaining Mind Share In 1Q…

MOST RECENT - Posted by
New Trends In Cloud Based Education

New Trends In Cloud Based Education

Cloud Based Education With technological progress accelerating and users’ computer experience becoming richer and increasingly complex, the future developments in education technology is very exciting. Students are now able to attend demonstration sessions on how to handle technology through remote laboratories using advanced applications in a truly interactive environment. One of these exciting areas is in telemedicine.…

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG
Advertising ROI Plans

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising