The Lighter Side Of The Cloud – The Restroom
The Lighter Side Of The Cloud – Deconstruction
The Lighter Side Of The Cloud – Cloud Architecture

Cloud Biggies and their Partnership Programs

Cloud Biggies and their Partnership Programs

One of the best ways to encourage sales is through specialized partnership programs, and IT companies have long employed this strategy to promote their traditional offerings. Now they have started similar initiatives for their cloud computing services as well.

While some companies have tried to get buy-in from end-consumers, even going to the extent of offering services for free (See: Ninefold and Rackspace Battle for Australian Startup Mind Space and Why is Rackspace targeting Startups?), others have started targeting their channel partners, all in the hope of grabbing larger shares of the expanding cloud computing pie.

HP recently announced the launch of its Enterprise Security Cloud Connections partner program through which its partners can help customers view and assess enterprise-wide risks while automating compliance reporting across on-premise and cloud-based environments.

As per the press release, this program would allow “cloud providers to integrate a customer’s cloud-based applications and infrastructure by using the HP Security Intelligence and Risk Management (SIRM) platform. The platform provides a standard format for publishing security risk event information generated by cloud service providers to customers, partners and security information and event management vendors.” Box, Inc. and Okta have been the first to sign on.

Limited transparency into user activity is often a major impediment to the use of cloud applications or infrastructure by enterprise customers,” said Jeff Scheel, vice president, Business Development, Enterprise Security, HP. “Through partners such as Box and Okta, HP can accelerate the adoption of cloud-based resources by reducing concerns around visibility, compliance and security.”

Similarly, IBM has announced several partner incentives at its recently concluded PartnerWorld conference in New Orleans. IBM SmartCloud Services provides a directory of partners that will allow system builders to find partners with specific competencies. Then there is the IBM Solution Accelerator program that incentivizes the sale of combined software and systems and/or business solutions and IBM Global Financing that offers preferential financing to business partners. The company has about 121,000 approved business partners.

According to a post by Matthew Weinberger who had the opportunity to speak with Dell Channel Chief Greg Davis at the recent Dell Enterprise Spring launch event in San Francisco, the company is planning the launch of a cloud computing certification.

According to Davis, Dell’s partner program, with 100,000 members currently, rewards certifications more than financial commitment or sales performance. Accordingly, this new cloud computing certification is expected to significantly add to the number of 2,601 partners who have at least one certificate. Dell is focused on educating its partners, and had offered value added resellers (VARs) 135,000 free training classes last year, a figure that may be scaled up to a quarter million in 2012.

It is clear that cloud computing companies are aggressively looking to expand their markets. While direct sales may work better with the bigger enterprise clients, channel partners may provide better access to the small and medium businesses (SMB) demographic. And that would explain the proliferation of partnership programs.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

Sorry, comments are closed for this post.

Recent

The E-Learning Market – Cloud Computing Adoption

The E-Learning Market – Cloud Computing Adoption

The E-Learning Market  We’ve talked a fair bit about e-Learning and MOOCs (Massive Open Online Courses) technologies here on CloudTweaks over the past number of years. The industry is expected to continue to grow at a brisk pace as more and more firms and educational institutions start to adopt cloud based services.  Docebo has an excellent…

Big Data, Business Intelligence And The Programming Language “R”

Big Data, Business Intelligence And The Programming Language “R”

Why Your Next Business Intelligence Hire Will Use R As anyone working in the field knows, business intelligence is an evolving landscape. New technologies, combined with a rapidly expanding marketplace, are disrupting legacy solutions and established platforms. Despite such growth, however, there have been a few constants, such as the R programming language. As other…

Beyond Gaming: Three Practical Applications For Oculus Rift

Beyond Gaming: Three Practical Applications For Oculus Rift

Three Practical Applications For Oculus Rift  Since the announcement of the Oculus Rift in 2012 gamers and game developers alike have been frenzied trying to both get their hands on the unit or build their own proprietary VR machine. The VR gold rush has since lead to the announcement of Project Morpheus from Sony and…

Popular

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility A CIO friend of mine once told me that a hybrid cloud model enables him to “own the base, rent the spike” when it comes to unplanned events. Let’s face it – maintaining unused infrastructure for rare or random IT events is expensive and unnecessary in a cloud…

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations Everyone knows what the cloud is, but does everybody know where the cloud is? We try to answer that as we look at some of the most unusual data centre locations in the world. Under the Eyes of a Deity Deep beneath the famous Uspenski Cathedral in the…

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some of the exciting…

The Cloud Above Our Home

The Cloud Above Our Home

Our Home – Moving All Things Into The Cloud The promise of a smart home had excited the imagination of the movie makers long ago. If you have seen any TV shows in the nineties or before, the interpretation presented itself to us as a computerized personal assistant or a robot housekeeper. It was smart,…

The Cloud In 2015: Eight Trends To Look For

The Cloud In 2015: Eight Trends To Look For

The Cloud In 2015 For organizations of all sizes, in 2014 the cloud emerged as a critical part of the default consideration set when implementing any new application – in large part due to the cloud’s proven ability to handle data storage and processing demands in an elastic manner, improved verifiable standards around data security and…

Sponsored Posts

How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive and More Secure Recent analysis by IDG/DELL has found that companies are expecting “increased IT efficiencies” and “lowering total cost of ownership (TCO) with optimized application delivery” as they move toward hybrid cloud and private cloud deployment. In short, they expect things to work better and cost…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising