HP Seeks To Give Amazon Competition with a New Public Cloud Service

HP Seeks To Give Amazon Competition with a New Public Cloud Service

For several years now, Amazon has held sway over the cloud computing heap, especially in IaaS. HP, in contrast, though being one of the largest traditional IT infrastructure players, had been slow to jump onto the cloud computing bandwagon. However, over the last year, it had tried to overcome its late start with furious action.

From expensive acquisitions (See: HP’s Revised Proposal of $33 per Share Values 3PAR at $2.4 billion and HP acquires data software firm Stratavia) to partnerships (See: SAP Certifies HP as its Cloud Services Provider and Microsoft and HP Join Hands on the Cloud) to industry events (See: Cloud Computing Canada: HP ‘Master The Cloud’ Event (Toronto) – Part 3  and HP ‘Master The Cloud’ Event (Montreal) – Part 3 , HP has made its stance clear regarding cloud computing (See: HP Declares Ambitious Plans in Cloud Computing Space . Now, it is preparing to take on Big Daddy Amazon with its own public cloud offering.

According to a report in The New York Times, HP will be launching a service similar to Amazon Web Services (AWS) within two months, but with a specific focus on businesses and “not just…a cloud for infrastructure,” according to Zorawar ‘Biri’ Singh, senior vice president & general manager at HP Cloud Services. Acknowledging Amazon’s dominance in the general cloud infrastructure field, he added, “Amazon has the lead there. We have to build a platform layer, with a lot of third-party services.”

We won’t pull (Amazon’s) customers out by the horns,” he said, “but we already have customers in beta who see us as a great alternative.” He also mentioned that HP’s offering would offer more personalized sales and service. There is another way that HP seeks to distinguish itself from Amazon: by offering a more distributed infrastructure with smaller data centers spread across the globe, in contrast to Amazon’s giant data centers in fewer locations. Whether this will lead to better load balancing and lesser chance of failures as plagued Amazon last year (See: Did Human Error Cause The Amazon Cloud Computing Outage?) is something we will have to wait to see.

This move is not dedicated to attack Amazon on its own turf but also to counter possible moves by traditional HP rivals in the future. As Singh said, “We want to make it hard for an I.B.M. or an Oracle or anyone to come in.” Interestingly, according to Singh’s LinkedIn profile , prior to joining HP, he “was vice president of Cloud Computing at IBM, where he helped lead corporate-wide strategy and solutions for cloud computing.

Singh made it clear that this is a strategic move for HP rather than one looking for short-term gains. He said that the project’s success will be evaluated in terms of its ability to help HP as a whole, and not only by its own revenue-generating capabilities. As he explained, “We do everything from laptops to cloud computing. This will leverage our whole sales channel.”

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

0 Responses to HP Seeks To Give Amazon Competition with a New Public Cloud Service

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Contributors

Cloud Infographic – Wearable Tech And Preventative Healthcare

Cloud Infographic – Wearable Tech And Preventative Healthcare

Wearable Tech And Preventative Healthcare There are so many exciting new opportunities available to utilize wearable technology in the future.  Areas such as nanotechnology disease monitoring, crowdfunding to wearable accessories are some excellent examples of the potential. Estimates vary, but appear to suggest that the market will produce between $14-50 Billion over the next few years. Included below

Ten Tips For Successful Business Intelligence Implementation

Ten Tips For Successful Business Intelligence Implementation

Ten Tips for Successful Business Intelligence Implementation The cost of Business Intelligence (BI) software goes far beyond the purchase price. Time spent researching, implementing, and maintaining your BI investment can snowball quickly and mistakes are often expensive. Your time is valuable – save it by learning from other businesses’ experiences. We’ve compiled the top ten

Knots And Cloud Service Providers

Knots And Cloud Service Providers

How Do These Two Compare? In Boy Scouts, I learned how to tie knots. The quickest knot you can tie is the slipknot. It’s very effective for connecting one thing to another via the rope you have. It was used in setting up tents, mooring boats to docks temporarily and lifting your food up into

Aggregated News

Popular News Sources

Virtual reality movies are coming

Virtual reality movies are coming

In a decade or two, going to the movie theater could feel as outdated as renting a VHS tape. That’s the future virtual reality enthusiasts from Oculus VR and elsewhere are sketching out, extolling the … Read the source article at Yahoo Finance About Latest Posts souryaSourya Biswas is a former risk analyst who has worked

Amazon Earnings: What to Watch

Amazon Earnings: What to Watch

Amazon Earnings Amazon.com is scheduled to report third-quarter financial results after regular trading hours Thursday. Here’s what you need to know:  Read the source article at WSJ Blogs About Latest Posts souryaSourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several

Hitachi Data Systems Launches New Public Safety and Smart City Solutions

Hitachi Data Systems Launches New Public Safety and Smart City Solutions

Smart City Solutions ORLANDO, FL–(Marketwired – Oct 23, 2014) – Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced Hitachi Visualization, public safety solutions that foster safer, smarter, more efficient communities through connected intelligence. Read the source article at Yahoo Finance Add The CloudBuzz XML Feed To Receive News Updates