The Lighter Side Of The Cloud – 7:24 AM
The Lighter Side Of The Cloud – Which One?
The Lighter Side Of The Cloud – Accountability

The Cloud Aggregators Are Coming!

The Cloud Aggregators Are Coming!

When we started to think about cloud aggregation at Hojoki back in 2010, cloud apps had been around for some time but were not the de facto standard in many teams like we see today. Lots of people would still search for “scrum tool download” or something similar to find a project management tool. Today, for vast majority of us, it’s crystal clear that we don’t search for something to download but for something to use. We search for a cloud app.

With this trend, new challenges arise. With so many apps in the cloud, how can I have one uniform access to everything? In the good old desktop times, all apps always had one thing in common and that was files. Now, with cloud tools, I don’t have one directory anymore. My things reside at URLs, which start with docs.google.com or evernote.com or similar. So the question is, how to integrate all pieces of the puzzle and build platform out of them.

At Hojoki, we aim to solve this issue with a layer on top of all the cloud apps. Like the way Finder and Explorer provided you with an environment to list files, changes of files and some search functionality, we do it for cloud apps. In modern times, a Facebook-like newsfeed seemed to be the natural approach to implement this. Also, as work becomes more and more social, our take is to provide this functionality not with the single user in mind, but for teams who use Hojoki as their social, collaborative layer on top of their apps.

You know that you’re on the right track when other startups show up doing doing exactly the same thing as you. When you see this, you know that there’s a market for your new ideas. And this is where we are now. Next to Hojoki we see the folks from 300.mg and BusyFlow doing basically the same thing in providing a newsfeed on top of your cloud apps. Hojoki received $620,000 seed funding last autumn, 300.mg joined 500 startups and BusyFlow joined Gamma Rebels. So to sum up, recently, there has been a frequent theme emerging in the tech world and that is to aggregate the information people have spread out over their digital life. And VCs are investing.

We’re also seeing other startups with more specialized approaches of unifying the cloud. This has been the case with everything from photos and videos (Pixable, http://www.pixable.com) to daily deals (Yipit, http://yipit.com) and with different solutions like search (Greplin,https://www.greplin.com), websites (Onesheet, http://onesheet.com) and files (Otixo http://otixo.com, CloudHQ https://www.cloudhq.net).

Everything is starting to be aggregated for convenience. So, at the end of our journey, there won’t just be another tool category, but some kind of foundation for future cloud work. Happy times ahead!

By Martin Böhringer

Martin is CEO and co-founder of Hojoki. Hojoki aggregates cloud apps like Dropbox, Google Docs and Evernote into one newsfeed and helps teams monitor and discuss their work in the cloud. Hojoki is in public beta and is free.

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

One Response to The Cloud Aggregators Are Coming!

  1. You missed a couple of the more mature aggregators, Gladinet and SMEStorage. Both have very maure platforms especially with regards to those you quoted.

Popular Archives

Cloud Computing Services Perfect For Your Startup

Cloud Computing Services Perfect For Your Startup

Cloud Computing Services Perfect For Your Startup Chances are if you’re working for a startup or smaller company, you don’t have a robust IT department. You’d be lucky to even have a couple IT specialists. It’s not that smaller companies are ignoring the value and importance of IT, but with limited resources, they can’t afford…

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations Everyone knows what the cloud is, but does everybody know where the cloud is? We try to answer that as we look at some of the most unusual data centre locations in the world. Under the Eyes of a Deity Deep beneath the famous Uspenski Cathedral in the…

Three Factors for Choosing Your Long-term Cloud Strategy

Three Factors for Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Cloud Public, Private & Hybrid Differences Many people have heard of cloud computing. There is however a tremendous number of people who still cannot differentiate between Public, Private & Hybrid cloud offerings.  Here is an excellent infographic provided by the group at iWeb which goes into greater detail on this subject. Infographic source: iWeb About…

Cloud Infographic: Corporate IT Security Stats

Cloud Infographic: Corporate IT Security Stats

Cloud Infographic: Corporate IT Security Stats Each week on CloudTweaks we provide a few shoutouts to companies who provide engaging and interesting infographics that reflect our readers interests.  In this case, we have an excellent infographic provided by the team at arellia.com which takes a closer look at cyber-security and some of the biggest malware threats…

Recent

Is The Internet of Things A Perfect Storm?

Is The Internet of Things A Perfect Storm?

Is The Internet of Things A Perfect Storm? There has been a great deal of discussion surrounding the Internet of Things over the past couple of years as more companies are taking an active and aggressive interest. IBM for example has recently decided to invest $3 Billion over the next 4 years. “Our knowledge of…

Digital Transformation: Miracle and Wonder

Digital Transformation: Miracle and Wonder

Digital Transformation These are the days of miracle and wonder. I’ve been leading a small, global research team at the Tau Institute for the past few years to examine the dynamics of IT adoption in more than 100 countries throughout the world. We’ve developed several indices that show how well these nations are doing on a relative basis. We ranked the nations…

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue The integral integration of cyber security and cloud technology seemed to be the hottest issue at the busy RSA 2015 Conference in San Francisco. Interested parties packed security and cloud service booths for the duration of the conference. Several prominent publications covered the increased importance of securing their private information that’s…

Contact Us

Sending

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising