The Cloud Aggregators Are Coming!

The Cloud Aggregators Are Coming!

When we started to think about cloud aggregation at Hojoki back in 2010, cloud apps had been around for some time but were not the de facto standard in many teams like we see today. Lots of people would still search for “scrum tool download” or something similar to find a project management tool. Today, for vast majority of us, it’s crystal clear that we don’t search for something to download but for something to use. We search for a cloud app.

With this trend, new challenges arise. With so many apps in the cloud, how can I have one uniform access to everything? In the good old desktop times, all apps always had one thing in common and that was files. Now, with cloud tools, I don’t have one directory anymore. My things reside at URLs, which start with docs.google.com or evernote.com or similar. So the question is, how to integrate all pieces of the puzzle and build platform out of them.

At Hojoki, we aim to solve this issue with a layer on top of all the cloud apps. Like the way Finder and Explorer provided you with an environment to list files, changes of files and some search functionality, we do it for cloud apps. In modern times, a Facebook-like newsfeed seemed to be the natural approach to implement this. Also, as work becomes more and more social, our take is to provide this functionality not with the single user in mind, but for teams who use Hojoki as their social, collaborative layer on top of their apps.

You know that you’re on the right track when other startups show up doing doing exactly the same thing as you. When you see this, you know that there’s a market for your new ideas. And this is where we are now. Next to Hojoki we see the folks from 300.mg and BusyFlow doing basically the same thing in providing a newsfeed on top of your cloud apps. Hojoki received $620,000 seed funding last autumn, 300.mg joined 500 startups and BusyFlow joined Gamma Rebels. So to sum up, recently, there has been a frequent theme emerging in the tech world and that is to aggregate the information people have spread out over their digital life. And VCs are investing.

We’re also seeing other startups with more specialized approaches of unifying the cloud. This has been the case with everything from photos and videos (Pixable, http://www.pixable.com) to daily deals (Yipit, http://yipit.com) and with different solutions like search (Greplin,https://www.greplin.com), websites (Onesheet, http://onesheet.com) and files (Otixo http://otixo.com, CloudHQ https://www.cloudhq.net).

Everything is starting to be aggregated for convenience. So, at the end of our journey, there won’t just be another tool category, but some kind of foundation for future cloud work. Happy times ahead!

By Martin Böhringer

Martin is CEO and co-founder of Hojoki. Hojoki aggregates cloud apps like Dropbox, Google Docs and Evernote into one newsfeed and helps teams monitor and discuss their work in the cloud. Hojoki is in public beta and is free.

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!
FacebookTwitterLinkedInGoogle+Share

0 Responses to The Cloud Aggregators Are Coming!

  1. ZenQA is No.1 in Software Testing in India. No other company in India or perhaps in the world offers Testing Services at such low cost. We also offer a Free pilot project for 2 weeks to test our ability and decide. vijay.ram@zenqa.com

  2. You missed a couple of the more mature aggregators, Gladinet and SMEStorage. Both have very maure platforms especially with regards to those you quoted.

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Popular

Top Viral Impact

BYOD Will Continue To Define Workplaces In 2014

BYOD Will Continue To Define Workplaces In 2014

BYOD Will Continue To Define Workplaces In 2014 The bring-your-own-device trend has been the subject of scrutiny ever since its initial formation. Given how quickly personal smartphones and tablets became a fixture in everyday life, it makes perfect sense that these mobile machines would slip into workplaces. While BYOD has caused headaches for many businesses,

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future of Work: What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Whitepapers

Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving

Hewlett-Packard Company On-Demand Webinar

Hewlett-Packard Company On-Demand Webinar

Shifting Workloads and the Server Evolution Learn more about the latest industry trends and the challenges customers are talking about. Every ten to fifteen years, the types of workloads servers host swiftly shift. This happened with the first single-mission mainframes and today, as disruptive technologies appear in the form of big data, cloud, mobility and