The Cloud Aggregators Are Coming!

The Cloud Aggregators Are Coming!

When we started to think about cloud aggregation at Hojoki back in 2010, cloud apps had been around for some time but were not the de facto standard in many teams like we see today. Lots of people would still search for “scrum tool download” or something similar to find a project management tool. Today, for vast majority of us, it’s crystal clear that we don’t search for something to download but for something to use. We search for a cloud app.

With this trend, new challenges arise. With so many apps in the cloud, how can I have one uniform access to everything? In the good old desktop times, all apps always had one thing in common and that was files. Now, with cloud tools, I don’t have one directory anymore. My things reside at URLs, which start with docs.google.com or evernote.com or similar. So the question is, how to integrate all pieces of the puzzle and build platform out of them.

At Hojoki, we aim to solve this issue with a layer on top of all the cloud apps. Like the way Finder and Explorer provided you with an environment to list files, changes of files and some search functionality, we do it for cloud apps. In modern times, a Facebook-like newsfeed seemed to be the natural approach to implement this. Also, as work becomes more and more social, our take is to provide this functionality not with the single user in mind, but for teams who use Hojoki as their social, collaborative layer on top of their apps.

You know that you’re on the right track when other startups show up doing doing exactly the same thing as you. When you see this, you know that there’s a market for your new ideas. And this is where we are now. Next to Hojoki we see the folks from 300.mg and BusyFlow doing basically the same thing in providing a newsfeed on top of your cloud apps. Hojoki received $620,000 seed funding last autumn, 300.mg joined 500 startups and BusyFlow joined Gamma Rebels. So to sum up, recently, there has been a frequent theme emerging in the tech world and that is to aggregate the information people have spread out over their digital life. And VCs are investing.

We’re also seeing other startups with more specialized approaches of unifying the cloud. This has been the case with everything from photos and videos (Pixable, http://www.pixable.com) to daily deals (Yipit, http://yipit.com) and with different solutions like search (Greplin,https://www.greplin.com), websites (Onesheet, http://onesheet.com) and files (Otixo http://otixo.com, CloudHQ https://www.cloudhq.net).

Everything is starting to be aggregated for convenience. So, at the end of our journey, there won’t just be another tool category, but some kind of foundation for future cloud work. Happy times ahead!

By Martin Böhringer

Martin is CEO and co-founder of Hojoki. Hojoki aggregates cloud apps like Dropbox, Google Docs and Evernote into one newsfeed and helps teams monitor and discuss their work in the cloud. Hojoki is in public beta and is free.

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

0 Responses to The Cloud Aggregators Are Coming!

  1. ZenQA is No.1 in Software Testing in India. No other company in India or perhaps in the world offers Testing Services at such low cost. We also offer a Free pilot project for 2 weeks to test our ability and decide. vijay.ram@zenqa.com

  2. You missed a couple of the more mature aggregators, Gladinet and SMEStorage. Both have very maure platforms especially with regards to those you quoted.


CloudTweaks Sponsors - Find out more!


Popular

Top Viral Impact

Cloud Computing Adoption Continues

Cloud Computing Adoption Continues

Cloud Computing Adoption Continues Nowadays, many companies are changing their overall information technology strategies to embrace cloud computing in order to open up business opportunities.  There are numerous definitions of cloud computing. Simply speaking, the term “cloud computing” comes from network diagrams in which cloud shapes are  used to describe certain types of networks. All…

Are Cloud Servers The Right Choice For Your Business?

Are Cloud Servers The Right Choice For Your Business?

Cloud servers offer power, flexibility, reliability, and client friendly hosting for small and medium businesses that have outgrown shared hosting. New business hosting clients are bombarded with an incredible diversity of different choices for their site’s hosting. It can be a challenge to negotiate the range of platforms and the marketing hype that many hosting…

Cloud Infographic – Cloud Computing And SMEs

Cloud Infographic – Cloud Computing And SMEs

Cloud Infographic – Cloud Computing And SMEs SMEs (Small/Medium Sized Enterprises) make up the bulk of businesses today. Most cloud based applications created today are geared toward the SME market. Accounting, Storage, Backup services are just a few of them. According to the European Commission, cloud based technology could help 80% of organisations reduce costs by…

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

Cloud Computing Offers Key Benefits For Small, Medium Businesses

Cloud Computing Offers Key Benefits For Small, Medium Businesses

A growing number of small and medium businesses in the United States rely on as a means of deploying mission-critical software products. Prior to the advent of cloud-based products — software solutions delivered over the Internet – companies were often forced to invest in servers and other products to run software and store data. The…


Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021
contact@cloudtweaks.com

Join our newsletter