Adobe And Sears Aim For Cloud Prominence

Adobe and Sears Aim for Cloud Prominence

When it rains, it pours. On the coattails of Google’s Drive cloud announcement rides word that two other companies, one predictable and the other mildly surprisingly, have made up their minds to clear their own cloud computing pathways. Is this sudden urge to jump on cloud’s bandwagon indicative of its newly cemented position as “relevant and here to stay,” or merely a maneuver by financially rather flaccid groups to make a quick payday?  Your answer to this is as good as mine.

Vanguard software company Adobe is finally, finally making a move on the cloud, no doubt stirred by well publicized products from Apple and Microsoft. The producer of Photoshop and Flash is now introducing Creative Suite 6, the most recent edition of its claim-to-fame software package for designer and developers on the Internet. Where the cloud goes, a monetized catch seems to follow; Adobe has decided to offer Creative Suite 6 as a subscription-based component of its Creative Cloud offering, now available for pre-orders.

For $50 a year, or $75 a month sans contract, Creative Suite 6 users will be entitled to download, install, and access Flash, Acrobat, Illustrator, indeed the entire gamut of Adobe’s software output, from any computer of their choosing. Alternatively, users may cherry-pick their favorite programs to enjoy a la carte. (Cheaper pricing is offered to already existing customers, in addition to students, teachers, and business teams.)

Remember “the softer side of Sears?” Once one of the catchiest tag-lines in history, it now only serves as the location of the sales figures for the erstwhile retail juggernaut. Indeed, the company’s salad days came to an end long ago. But in an effort to rebuild its stature and reclaim its relevance, Sears is making like Adobe and hotfooting it to the cloud.

Its recently purchased subsidiary, MetaScale, will now look to corner the market on remote data management. In an effort to either warmly introduce the new venture, or to save face after more than a decade of business ennui, Sears claims, via its reps, to consider MetaScale as a logical continuation of its recent focus on Infrastructure-as-a-Service.

Like much of Sears’ activities of late, many of MetaScale’s terms of operation remain shrouded in mystery. Its clients, its fees, its revenue prospects, and its size of workforce have (purposefully?) not yet been clarified. What does come across, clear as a bell, is Sears’ obvious inspiration for its MetaScale cloud endeavor: Amazon’s Elastic Compute Cloud (EC2).

Will MetaScale match its forerunner in impact? We’ll have to eventually see its softer side to tell.

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Comic
Using Cloud Technology In The Education Industry

Using Cloud Technology In The Education Industry

Education Tech and the Cloud Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve seen in the past decade. Education is an industry ripe for innovation…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

What Futuristic Tech Will You See In Your Lifetime?

What Futuristic Tech Will You See In Your Lifetime?

Futuristic Tech The world and what people can do is increasingly being driven by technology. It has already shaped the world we live in, but over the next few decades it is set to shape the world in ways that we can barely imagine. There have already been some great leaps in IoT technology recently,…

The Lighter Side Of The Cloud – Hiding Spots

The Lighter Side Of The Cloud – Hiding Spots

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via@cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Fintech Exploiting AI and Blockchain Technology

Fintech Exploiting AI and Blockchain Technology

AI and Blockchain Technology The field of artificial intelligence (AI) had progressed rapidly in the last ten years, though first recognized in the 1950s. From autonomous motor vehicles to digital personal assistants, the technology is making its way into a variety of industries, enabling better task automation, language processing, and data analytics. But more recently,…

Four Keys For Telecoms Competing In A Digital World

Four Keys For Telecoms Competing In A Digital World

Competing in a Digital World Telecoms, otherwise largely known as Communications Service Providers (CSPs), have traditionally made the lion’s share of their revenue from providing pipes and infrastructure. Now CSPs face increased competition, not so much from each other, but with digital service providers (DSPs) like Netflix, Google, Amazon, Facebook, and Apple, all of whom…

Cloud-based GRC Intelligence Supports Better Business Performance

Cloud-based GRC Intelligence Supports Better Business Performance

Cloud-based GRC Intelligence All businesses need a strategy and processes for governance, risk and compliance (GRC). Many still view GRC activity as a burdensome ‘must-do,’ approaching it reactively and managing it with non-specialized tools. GRC is a necessary business endeavor but it can be elevated from a cost drain to a value-add activity. By integrating…

Cloud Services Providers – Learning To Keep The Lights On

Cloud Services Providers – Learning To Keep The Lights On

The True Meaning of Availability What is real availability? In our line of work, cloud service providers approach availability from the inside out. And in many cases, some never make it past their own front door given how challenging it is to keep the lights on at home let alone factors that are out of…

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Speed, flexibility, and innovation require multiple cloud services As businesses seek new paths to innovation, racing to market with new features and products, cloud services continue to grow in popularity. According to Gartner, 88% of total compute will be cloud-based by 2020, leaving just 12% on premise. Flexibility remains a key consideration, and…

Protecting Devices From Data Breach: Identity of Things (IDoT)

Protecting Devices From Data Breach: Identity of Things (IDoT)

How to Identify and Authenticate in the Expanding IoT Ecosystem It is a necessity to protect IoT devices and their associated data. As the IoT ecosystem continues to expand, the need to create an identity to newly-connected things is becoming increasingly crucial. These ‘things’ can include anything from basic sensors and gateways to industrial controls…

The Future Of Cybersecurity

The Future Of Cybersecurity

The Future of Cybersecurity In 2013, President Obama issued an Executive Order to protect critical infrastructure by establishing baseline security standards. One year later, the government announced the cybersecurity framework, a voluntary how-to guide to strengthen cybersecurity and meanwhile, the Senate Intelligence Committee voted to approve the Cybersecurity Information Sharing Act (CISA), moving it one…

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility

Why Hybrid Cloud Delivers Better Business Agility A CIO friend of mine once told me that a hybrid cloud model enables him to “own the base, rent the spike” when it comes to unplanned events. Let’s face it – maintaining unused infrastructure for rare or random IT events is expensive and unnecessary in a cloud…

Cloud Infographic – What Is The Internet of Things?

Cloud Infographic – What Is The Internet of Things?

What Is The Internet of Things? “We’re still in the first minutes of the first day of the Internet revolution.”  – Scott Cook The Internet of Things (IOT) and Smart Systems are based on the notions of Sensors, Connectivity, People and Processes. We are creating a new world to view and measure anything around us through…

Cloud Computing Myths That SMBs Should Know

Cloud Computing Myths That SMBs Should Know

Cloud Computing and SMBs Cloud Computing is the hottest issue among IT intellects of Small and Medium Businesses (SMBs). Like any other computer-orientated technology, Cloud Computing has some misconceptions and myths that often kick-start arguments among the two opposing groups: Cloud Supporters and Cloud Opponents. Both of these groups have their own ideology and reasons…

Three Factors for Choosing Your Long-term Cloud Strategy

Three Factors for Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

Cloud Computing Is Greener Than You Think

Cloud Computing Is Greener Than You Think

Cloud Computing Is Greener Than You Think Last week we touched upon how a project in Finland had blended two of the world’s most important industries, cloud computing and green technology, to produce a data centre that used nearby sea water to both cool their servers and heat local homes.  Despite such positive environmental projects, there…