Cloud Search: Amazon’s New Role For The A9 Search Engine

Cloud Search: Amazon’s New Role For The A9 Search Engine

Cloud Search: Amazon’s New Role for the A9 Search Engine

Search is perhaps the most popular application on the Internet, and in this Google reigns supreme. So influential is Google in this field that the word “googling” has entered the popular lexicon as a synonym for online search, in the same way that brand names like Xerox and Kleenex are synonymous with photocopying and sanitary wipes. Yes, Yahoo and Bing do get a substantial share of the traffic, but I’ve never heard people say, “Bing it” or “Yahoo it.” On the other hand, “Google it” is something I hear often.

However, Amazon Web Services (AWS) has stolen a march on Google as regards company-specific search with its new CloudSearch service, currently in beta. CloudSearch, which builds on Amazon’s A9 search engine that services customers of its e-commerce division, offers companies the ability to add search functionality to applications hosted on AWS servers.

This seems to be simple to implement. As per the website, “developers simply create a search domain, upload the data they want to make searchable to Amazon CloudSearch, and the service then automatically provisions the technology resources required and deploys a highly tuned search index.” Amazon claims “near real-time” indexing on content uploaded into the service, with the company taking care of maintenance and upgrades.

Source: Amazon

For many organizations, search plays a major role in how their customers experience their product or service – businesses need a sophisticated search capability to help their customers find the right information quickly. Implementing rich search functionality has traditionally been very expensive and time consuming due to the complexity of the technology required,” said AWS Vice President Adam Selipsky. “Amazon CloudSearch frees customers from worrying about all of these complexities so they can easily launch powerful search functionality and pay only for the resources they use.

Of course, this service will not come for free. Although there are no setup costs, pricing will be assessed on the following four parameters (prices for US East region, the only region where the service is available):

  • Search instances

  • Document batch uploads
  • $0.10 per 1,000 Batch Upload Requests (the maximum size for each batch is 5 MB)
  • IndexDocuments requests
  • $0.98 per GB of data stored in your search domain
  • Data transfer

Considering that search functionality was something that AWS customers had to develop in-house earlier (or buy from a third-party developer like Amazon rival Google), CloudSearch can definitely add value, both to the customer and itself.

By Sourya Biswas


Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years...

Sorry, comments are closed for this post.

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Advertising Programs

Click To Find Out!

Sponsored Posts

Sponsored Posts

CloudTweaks has enjoyed a great relationship with many businesses, influencers and readers over the years, and it is one that we are interested in continuing. When we meet up with prospective clients, our intent is to establish a more solid relationship in which our clients invest in a campaign that consists of a number of


Top Viral Impact

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Many people have heard of cloud computing. There is however a tremendous number of people who still cannot differentiate between Public, Private & Hybrid cloud offerings.  Here is an excellent infographic provided by the group at iWeb which goes into greater detail on this subject. Infographic source: iWeb About Latest Posts souryaSourya Biswas is a

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.


Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving