Cloud Search: Amazon’s New Role For The A9 Search Engine

Cloud Search: Amazon’s New Role For The A9 Search Engine

Cloud Search: Amazon’s New Role for the A9 Search Engine

Search is perhaps the most popular application on the Internet, and in this Google reigns supreme. So influential is Google in this field that the word “googling” has entered the popular lexicon as a synonym for online search, in the same way that brand names like Xerox and Kleenex are synonymous with photocopying and sanitary wipes. Yes, Yahoo and Bing do get a substantial share of the traffic, but I’ve never heard people say, “Bing it” or “Yahoo it.” On the other hand, “Google it” is something I hear often.

However, Amazon Web Services (AWS) has stolen a march on Google as regards company-specific search with its new CloudSearch service, currently in beta. CloudSearch, which builds on Amazon’s A9 search engine that services customers of its e-commerce division, offers companies the ability to add search functionality to applications hosted on AWS servers.

This seems to be simple to implement. As per the website, “developers simply create a search domain, upload the data they want to make searchable to Amazon CloudSearch, and the service then automatically provisions the technology resources required and deploys a highly tuned search index.” Amazon claims “near real-time” indexing on content uploaded into the service, with the company taking care of maintenance and upgrades.

Source: Amazon

For many organizations, search plays a major role in how their customers experience their product or service – businesses need a sophisticated search capability to help their customers find the right information quickly. Implementing rich search functionality has traditionally been very expensive and time consuming due to the complexity of the technology required,” said AWS Vice President Adam Selipsky. “Amazon CloudSearch frees customers from worrying about all of these complexities so they can easily launch powerful search functionality and pay only for the resources they use.

Of course, this service will not come for free. Although there are no setup costs, pricing will be assessed on the following four parameters (prices for US East region, the only region where the service is available):

  • Search instances


  • Document batch uploads
  • $0.10 per 1,000 Batch Upload Requests (the maximum size for each batch is 5 MB)
  • IndexDocuments requests
  • $0.98 per GB of data stored in your search domain
  • Data transfer

Considering that search functionality was something that AWS customers had to develop in-house earlier (or buy from a third-party developer like Amazon rival Google), CloudSearch can definitely add value, both to the customer and itself.

By Sourya Biswas

sourya

Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years... http://www.cloudtweaks.com/author/sourya/

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future of Work: What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at…

Cloud Infographic: Most Used Cloud Apps

Cloud Infographic: Most Used Cloud Apps

Cloud app and analytics company, Netskope released its quarterly Cloud Report. The new report reveals that enterprise employees are using an average of 397 different cloud apps (most of which are unsanctioned), when IT estimated they have 40-50 — that’s a tenfold underestimation. Below is an infographic provided courtesy of the group at Netskope which goes into further detail.…

Cloud Infographic – Cyber Security And The New Frontier

Cloud Infographic – Cyber Security And The New Frontier

Cyber Security: The New Frontier The security environment of the 21st century is constantly evolving, and it’s difficult to predict where the next threats and dangers will come from. But one thing is clear: the ever-expanding frontier of digital space will continue to present firms and governments with security challenges. From politically-motivated Denial-of-Service attacks to…

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…

Featured Sponsors

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop The mannequin in the store window stares blankly ahead as shoppers look at the clothes it is dressed in and contemplate a purchase. One shopper makes some comments. “It’s nice. I wonder if they have my size.” Another takes a few steps inside the store to see where these particular clothes might…

Sponsors

Is SaaS For You? Three Questions To Ask

Is SaaS For You? Three Questions To Ask

The idea of providing software to customers for a fee without the need for investments in IT infrastructure or staff has been around for decades. In the 1970s it was called Timesharing. Back then, companies utilized Timesharing services as their primary source of IT applications or as an extension of in-house IT applications, thereby avoiding…

Placement Opportunities - Find Out!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter